DigitalF5 Bags the Mandate for Managing the Digital Operations of Livpure

Dated: April 26, 2017

DigitalF5 digital marketing agency has bagged the digital business for Livpure, one of India’s leading water and air purifier solution providers for commercial and home applications. DigitalF5 will manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions. The marketing mandate was won as part of a multi-agency pitch which saw participation from other leading digital marketing agencies. The business would be managed by DigitalF5 Delhi office.

Commenting on DigitalF5’s selection, Mr. Sushil Matey, Director Livpure said, “Team DigitalF5 has unique ability to differentiate between conversations with their category context. The organization has proven track record of intensely mapping the consumer journey and then precisely utilizing the right opportunity with the most appropriate communication peg. We are happy to join hands with DigitalF5 and are confident that it will help us in creating a truly unique brand image of Livpure.”

Barin Mukherjee, Co-Founder & CEO, DigitalF5, said, “Livpure is already a well-established player in its segment with a strong brand identity. However, live many other players in the category of water and air purifiers, it has so far focused on performance-oriented marketing operations. However, the target going forward is to focus on digital initiatives in enhancing its brand engagement and this is where our expertise comes in. We look forward to assisting Livpure in its goal of truly connecting with and educating its customers.”





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