McCann Worldgroup Bags the Creative Mandate of Sony India

Dated: April 26, 2017

Sony India has appointed McCan Worldgroup as their creative agency in India. The contract signed is for two years. McCann will be responsible for planning and executing 360-degree creative branding mandate for the overall brand.

“Our decision to appoint McCann World Group follows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario,” says Yuichi Hasegawa, head of marketing communication and retail, Sony India. He further adds, “The evaluation criterion ranging from creative inputs to execution ideas enabled us to take the final decision on the choice of the agency. We look forward to working with McCann, an agency which is understands the Sony as a premium brand and which has developed a reputation for creating powerful advertising that engages consumers. We believe McCann can help us to take the leap in our creative strategy.”

" Prasoon Joshi, CEO and chief creative officer, McCann World Group comments, "Pitching for Sony was a brilliant experience.There was clarity in theCompany's vision and deliverables right from the beginning and am happy that we at McCann could put our expertise and talent together to win their trust.We are looking forward to doing some meaningful work together."

Sony India is a consumer electronics brand that has its footprint across all major towns and cities in the country through a distribution network comprising of over 12,000 dealers and distributors, more than 250 exclusive Sony outlets and 26 branch locations. It also has a service presence across the country with 349 service outlets.

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