Dainik Bhaskar Launches Surat Edition

Dated: May 05, 2017

DB Corp Limited has announced the launch of Dainik Bhaskar’s new edition from Surat, Gujarat. With this launch, DB Corp now publishes seven newspaper with 63 editions across 14 states in India. In a state with extremely strong peer segment publishing news in the local language, Dainik Bhaskar has established presence in a large cosmopolitan city with almost 28 lakh non-Gujarati speaking population.

Commenting on Dainik Bhaskar’s Surat foray, Girish Agarwaal, Promoter Director, DB Corp Limited, said, “With the launch of Dainik Bhaskar in Surat, we have consolidated our presence and stronghold in Gujarat. Surat is a vast and unique market, with a developed industrial belt, which is home to some of India’s leading corporates across textile, information technology, and diamond polishing sectors. The region is taking progressive strides in expanding its infrastructure, transport, communications facilities and also has a strong cultural heritage. The ‘Diamond City’ is amongst the top five fastest growing cities in the world, the third cleanest city in India, the second largest city in the state of Gujarat and ranked 8th in India with a GDP of $40 Billion (USD). Therefore, our launch planning has been very meticulous beginning with the scanning process of strategically classifying the city to understand its demographics.

While Surat is a highly competitive market with formidable print media companies catering to a large Gujarati readership base, it has significant untapped potential within a very large non-Gujarati speaking readership, which is an important target audience for Dainik Bhaskar. This segment comprises multicultural, industrialized households who have migrated from neighbouring states, having within them a large concentration of readers from Hindi speaking dominating states. Most importantly, they were faced with a limited choice for a Hindi newspaper of international standards with strong local new coverage. We identified this opportunity where Dainik Bhaskar could address the gap through a customized, world-class product for this audience segment. We are delighted that Dainik Bhaskar has emerged as a powerful, high quality product representing Surat city that addresses the content needs of this category.”

Satyajit Sengupta, Chief Corporate Sales & Marketing Officer, DB Corp Limited, added, “Our single-minded aim has always been to offer a world-class, news-led product for consumers seeking not only news but analysis with insightful perspectives, issues that create a progressive impact on daily life, global developments and a segment of engaging content offering readership delight. At Bhaskar, brand building begins from the first day of our surveys when our research team first interacts with potential customers to introduce the product, the company and solicits views and feedback on their requirements, which in turn forms the basis of new product creation. All our activities have been focused on the single objective of creating a strong product with high value proposition. We look forward to fortifying our presence further in Surat and emerge as the choicest medium for advertisers.”

 

 

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