Branding

Switzerland Tourism Launches their ‘InLoveWithSwitzerland Campaign with Brand Ambassador Ranveer Singh

Switzerland Tourism has launched its 2017 summer campaign, ‘InLoveWithSwitzerland’, featuring brand ambassador Ranveer Singh. Switzerland is one of the world’s most loved destinations for the adventure and leisure traveller; Whether...

Dated: March 14, 2017

Isobar India Bags Digitial Duties of Panasonic

Isobar has bagged the digital mandate of Panasonic India from Dentsu Aegis Network. The mandate is for a full service digital business of Panasonic. The brand has aggressively focused on...

Dated: April 28, 2016

Speed for quality content!

Airtel has launched 4G with a challenge 'If your network is faster, we will pay your mobile bills for life.' The TV commercials made on this team is attracting the...

By: Shajan C Kumar             Dated: August 27, 2015

DREAM RUN

Delhi has never been the same since. The Delhi Metro recently accomplished a widely admired decade-long run. Carrying nearly 27 lakh (2.7 million) passengers every day, the network covers close...

By: K.G. SREENIVAS             Dated: January 28, 2015

SURVIVAL OF THE OLDEST

Rajan Raman, the present Managing Director of India’s oldest advertising agency, has been coming to this office for the past 42 years. Many call him Rajan Dattaram. Between then and...

By: Sapna Nair-Purohit             Dated: January 27, 2015

A RIDE TO REMEMBER

This is one brand that is an inevitable part of our lives — we either own it or watch it whiz past us every single day or see it in...

By: Sapna Nair-Purohit             Dated: January 27, 2015

ONLY, CONNECT

Mohammed Khan is an institution in the business of advertising. The founding visionary of Enterprise, he redefined the fundamental assumptions of advertising and also sought to look at the agency-client...

By: K.G. Sreenivas             Dated: December 02, 2014

BRANDS LEARN TO SING

Crafting campaigns by day and playing the flute by dusk for over 20 years, Rajeev Raja took a pause and in 2009 co-founded BrandMusiq, seeking to push the frontiers of...

By: K.G. Sreenivas             Dated: March 01, 2014

BUILDING BLOCKS OF CHILDHOOD

While builders in Mumbai were offering luxury homes of international standards, Rustomjee redefined true luxury as giving children their childhood and positioned itself as a thoughtful builder. Zarvan Patel of...

By: CB Bureau             Dated: February 01, 2014

EFFORTLESS COMMUNICATION

Rajiv Rao, National Creative Director, Ogilvy & Mather, who masterminded the landmark, clutter-breaking ZooZoo campaign for Vodafone, reminisces about what went into their making......

By: K.G. Sreenivas              Dated: February 01, 2014

EMOTIVE NARRATIVE

Reunion is the latest video campaign by Google in India. Abhijit Avasthi, National Creative Director, Ogilvy & Mather, talks to Creative Brands about they sought to transform a “cold technology...

By: CB News Bureau             Dated: February 01, 2014

BRANDS WITH A TALE!

How do some brands consistently manage to charm the consumer? The secret perhaps lies in what do they tell, how do they tell it, and who do they tell it...

By: Dr. Falguni Vasavada Oza              Dated: November 01, 2013

THE MOPPET SHOW

‘Amul - the Taste of India’, the iconic catch phrase that has enthralled consumers for nearly half a century, continues to tell everyday stories of India from hoardings, a medium...

By: K. G. SREENIVAS             Dated: November 01, 2013

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