Case Studies

Not 'All is Well' For People with Diabetes in Urban India: Diabetes Survey

If we are what we eat, then 7 out 10 people with diabetes in urban India seem to be paying little attention to what and how much they eat, according...

Dated: November 06, 2015

Multinational Companies Remain Optimistic about China Operations Despite Fierce Competition in a 'New Normal,' Heidrick & Struggles' Latest Survey Finds

Multinational company leaders remain optimistic about their operations in China and expect good profitability there, but that they also anticipate the rate of business growth will continue to slow down—according...

Dated: October 08, 2015

NE by AOL: Creative, an experiment with dynamically targeted advertising

AOL announced an expansion of the company’s ONE by AOL open automation platform with ONE by AOL: Creative, enabling creative and media agencies, advertisers and publishers to create, optimize, execute...

Dated: October 01, 2015

Riding A Wave

At present, FM radio reaches 158 million listeners. The services are provided by AIR and private radio stations. While AIR still covers a larger geography and 42 percent of the...

Dated: January 28, 2015

A RIDE TO REMEMBER

This is one brand that is an inevitable part of our lives — we either own it or watch it whiz past us every single day or see it in...

By: Sapna Nair-Purohit             Dated: January 27, 2015

BRAND THEATRICS

Super-hero movie ‘Krrish 3’ having more product placements in it than actors, if some of the reviews are to go by, and Nokia’s brand ambassador Shah Rukh Khan unabashedly rattling...

By: Sapna Nair-Purohit             Dated: January 27, 2015

Shopper’s Stop

Gone are the days of handing the kirana wala your list of groceries, popping a few grains of rice or dal in your mouth, while indulging in small talk with...

By: Gaurav Puri & Sapna Nair-Purohit              Dated: May 01, 2014

THE MACHINE, THE CULT, THE BRAND

Harley-Davidson Inc. rode into India in 2009. It is said that no two Harleys are the same... The bike is a cult apart... Every Harley owner partakes of that immanent...

Dated: May 01, 2014

THEATRE OF COFFEE

When coffee and performance blend, it’s the ushering in and reenactment of an inclusive civilisational experience… a fine choreography of a shared vision, emotion and cultural capital...

By: Gaurav Puri             Dated: November 01, 2013

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