Clemenger BBDO has optimised its AI capabilities by promoting four intelligent humans who use it regularly. This move recognises the brains (and other essential organs) that will lead a new chapter in the agency’s proud legacy of human creativity.
The appointments see long-time Clemenger creative Ant Phillips promoted from GCD to ECD, creative team Riana McKenzie and Zoe Perrin promoted to senior creative roles, and Ben Bryan from junior to mid- weight Art Director.
Ant has spent more than 20 years at Clems, beginning his career as an Art Director in 2004, before progressing up the ranks, making truly iconic work along the way. Some highlights have included award winners like Carlton Draught ‘Slow Mo’ and ‘Beer Chase’, Bonds ‘The Boys’, NAB’s ‘Mini Legends’, FightMND ‘I’m Neale Daniher’ and the recently released ‘Long Way for a Beer’ for Great Northern Brewing Co.
Riana and Zoe, affectionally known as RiZo, teamed up when they joined the agency in 2022. The duo’s work such as Department of Transport and Planning ‘Hi-vis Humanity’ and Myer ‘Make Your Merry Meaningful’ recently gained Riana the AWARD Emerging Creative of the Year honours.
Ben joined Clems in January 2021 as a motion designer before moving into the creative department following a top 10 AWARD School finish in 2022. Since then he has worked on high profile projects as varied as ‘NewsJacker’, ‘Yes Makes It Possible’ for Yes23 and TAC’s recent driver fatigue campaign ‘Wake up to yourself’.
Clemenger BBDO Chief Creative Officer Adrián Flores said, “Clems has long been an incubator for amazing creative leaders. These promotions recognise some truly phenomenal talents who will no doubt continue that legacy. Plus Ant.”
Clemenger BBDO Executive Creative Director Ant Phillips added, “Clems obviously holds a special place in my heart, which is why I’ve been here for over 20 years. I’ve spent that time soaking up as much knowledge as I can from many of Australia’s greatest creative leaders who have passed through the building. I’m looking forward to playing a bigger role in shaping our creative future with the incredible talent at our disposal. And Adrián.”
The promotions come soon after four senior appointments to Clems’ strategy department.
About Clemenger BBDO
Clemenger, part of the BBDO network, is an Australian creative and innovation company with offices in Sydney and Melbourne. We wield creativity as a force for change, to reframe norms and to rethink accepted wisdom. We live by our proposition – Rewrite the Rules – born of the conviction that we can change the rules holding businesses, brands and people back from growth and greatness. Today we are a union of diverse practitioners. From innovation to communication. From data to design. We rewrite the rules to create platforms for brands and businesses to grow. And we realise the value of those platforms across communications, media, technology, experience and culture.
