It’s ‘Winner Winner Chicken Lunch’ for BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer as KFC India teams up with KRAFTON India for a crispy, crunchy, and finger-clickin’ good collaboration! In this limited-time partnership, KFC and BGMI have a special treat for chicken enthusiasts and gamers alike. By purchasing the KFC Zinger Box, fans have the chance to score exciting in-game BGMI rewards.
This strategic alliance brings together two of Gen-Z’s biggest passions: food and gaming. It arrives at a time when gaming is rapidly growing in popularity among young Indians, with the audience expected to expand to 750 million users by 2025.
With the KFC Zinger Box, customers can savor finger-lickin’ good crispy chicken while enjoying exclusive in-game rewards. Priced at Rs. 299 for dine-in or takeaway, the box includes KFC favorites such as the Classic Zinger Burger, 2-piece Hot Wings, fries, and a refreshing beverage.
Each KFC Zinger Box comes with a unique code, which can be redeemed on the BGMI website. This exclusive code offers fans the chance to unlock exciting rewards such as parachutes, bags, hats, jackets, and more, enhancing their gameplay experience with friends.
Detailing about the collaboration, Aparna Bhawal, chief marketing officer, KFC India, said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”
Seddharth Merrotra, head of business development at KRAFTON India, added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”
To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the KFC Zinger Box or visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till August 30, 2024 only.
Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.
