Cheil India has developed a new campaign for Samsung’s ‘Back to Campus’ Offer, aimed at inspiring students as they get ready to return to school after the summer break. Titled ‘Show Them How It’s Done’, the campaign highlights the versatility of the Samsung Galaxy device ecosystem. Central to the campaign is a brand film that follows the journeys of three students: a podcaster, a DJ, and a designer.
“Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Aditya Babbar, Vice President, MX Business, Samsung India.
Vikash Chemjong, CCO, Cheil India, added, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”
“The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Sanjeev Jasani, COO, Cheil SWA.
Credits:
- Agency: Cheil India
- Chief Operating Officer: Sanjeev Jasani
- Chief Creative Officer: Vikash Chemjong
- Campaign Director: Kapshin Cho
- National Head, Cheil India – Samsung Business: Mandeep Sharma
- Chief Strategy Officer: Sourav Ray
- HOD Computing Business: Saksham Kohli
- Group Creative Directors: Manoj Pandey, Sachin Ambekar
- Creative Team: Prabhjeet Singh Oberoi, Puneet Gupta & Deepak Kumar
- Account Management Team: Kovid Ummat, Sonali Gupta, Mansi Ahuja
- Strategy Team: Arnab Datta Chaudhuri & Sobhanjan Mallick
- Films Producer: Revati Ahuja
