The Content Lab, a digital marketing agency, production house, and content studio, has appointed Prateek Mehta as its new Creative Director.
Mehta brings over a decade of experience as a marketing generalist, having worked with notable agencies such as Mindshare India, Mullen Lowe Lintas, L&K Saatchi & Saatchi, and BBDO Vietnam. His keen ability to identify emerging trends and insights has allowed him to transform these observations into impactful creative strategies, innovative media opportunities, and successful brand campaigns.
He has represented India at prestigious young creative competitions, including the Young Lions and Young Spikes. His work has garnered recognition not only from clients but also on national and international platforms such as the Cannes Lions, MMA Global, and Effies, among others.
Commenting on his appointment, Mehta said, “The Content Lab’s consumer-focused strategies and emphasis on building creative solutions for dynamic business challenges resonate with my goals to elevate the role of advertising in the life of consumers”.
Vaibhav Mehta, Founder and CEO of The Content Lab, said, “We look forward to having him along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling the ageny to new heights.”
The Content Lab serves as a one-stop solution for brands, offering services ranging from crafting brand campaigns to creating digital content, managing social media, and propelling growth.
