Grey Malaysia has launched a nationwide campaign for ‘Unifi’s UniVerse,’ a comprehensive suite of top convergence offerings. The UniVerse package includes home internet, mobile services, entertainment, and lifestyle solutions, all tailored to meet the diverse needs of today’s digital-savvy consumers.
The campaign is anchored by the ‘Choose Your UniVerse’ brand film, which illustrates how the brand’s diverse product portfolio integrates into a cohesive and seamless ecosystem.
Featuring a diverse cast of families and individuals from various backgrounds, ‘Choose Your UniVerse’ highlights how everyone can enjoy the best of everything simultaneously, empowering them to create a personalized universe that caters to their unique digital needs.
“With ‘Unifi’s UniVerse,’ we’re evolving the brand to stay ahead of the game. It encapsulates the essence of Unifi’s quadruple platform play and solidifies our presence across all sectors we engage in,” said Jeremy Yeoh, Deputy Executive Creative Director, Grey Malaysia.
The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand’s commitment to innovation and adaptation, ensuring a seamless transition into the future of connectivity for all Malaysians.
“UniVerse is our most comprehensive suite of packages, integrating connectivity, entertainment, and lifestyle solutions for home, work and play,” said Anand Vijayan, TM’s Chief Business & Consumer Officer.
“As the champion of convergence in Malaysia, these new offerings enable connected communities, reflecting TM’s aspiration to become a Digital Powerhouse by 2030, and advancing our nation towards its next digital evolution.”
Credits:
- Client: Unifi
- Chief Business & Consumer Officer: Anand Vijayan
- Chief Commercial Officer, Consumer : Jasmine Lee Sze Inn
- Chief Commercial Officer, Consumer Strategy & Business: Shanti Jusnita Binti Johari
- Vice President Brand & Marketing: Andrew Philip Pinto
- General Manager Unifi Marketing: Jo-Anne Jayasiri
- Assistant General Manager Unifi Consumer Lead: Renu Arethi a/p Rajandaran
- Manager Fixed & Convergence: Ezy Ezienee Binti Jamaluddin
- Assistant General Manager Creative: Mohammad Faizal Bin Mohammad Azlan
- Assistant General Manager Agency & Media: Afifa Hanom Dean Bt Azahar Raswan Dean
- Assistant General Manager Social: Nuraini Alyaa Binti Ramlan
- Agency: GREY Malaysia
- Chief Executive Officer: Irene Wong
- Chief Creative Officer: Graham Drew
- Deputy Executive Creative Director: Jeremy Yeoh
- Head of Strategy: Cindy Quek
- Client Service Director: Jennifer Liew
- Associate Creative Director: Abiseshana Mohan
- Creative Group Head: Ashraf Sheh
- Senior Art Director: Lim Poh Yeng
- Senior Copywriter: Megan Ong
- BM Copywriter: Hashim Samsudin
- Senior Brand Executive: Afiqa Hazira
- Agency Producer: Suzy Chiang
- Project Manager: Wan Naim, Qistina Yazid
- Film Production: Playhouse Pictures Sdn Bhd
- Film Director: Henry Ooi
- Executive Producer: Redza Taib
- Producer: Stephanie Ng
- Director of Photography: SY Chong
- First Assistant Director: Azhan (Unn)
- Art Director: Chiam & Nick Wong
- Editor: Jeff Ho
- Post-Production: Meccanica EFX
- 3D Animation: Meccanica EFX
- Audio Production: Nacho Usual Collective
- Music Composer: Bo Amir
- Producer: Sharon Chin
