Taking tastebuds on a journey back in time, The Coca-Cola Company is bringing back its #WhatTheFanta campaign for its fifth iteration. In this wild and wacky spot crafted by Heckler Singapore, alongside Ogilvy APAC and director duo Henri&Sebastian of Simon & Paul, viewers are invited to have a go at guessing the new mystery flavours while being taken on a nostalgic, dizzying ride through a world full of cassette tapes, flip-phones, vintage Fanta commercials, and 90s video game tropes.
In collaboration with Indonesia-based illustrator and motion designer, Ardhira Putra, Heckler Singapore was tasked with re-imagining Ardhira’s signature hyper-coloured and funky 90s universe via the introduction of 2D cel-animated elements. Real world talents get transformed into 2D characters who skate, jump, and leap their way around exploding fruits and UFOs in this retro-remix Fanta world.
Heckler Singapore Senior VFX Producer Xinhui Zheng says: “This was a super fun piece for the whole team! With Ardhira’s world set up in a 3D space, it gave us the liberty to really push the limits of how dynamic we can get with the camera angles and movements for our base environment plates. Then throw in our 2D cel-animation partners Frederick Venet and CRUX to the mix, and it’s pretty much a guaranteed wild and zany masterpiece.”
Credits:
- Client: The Coca-Cola Company
- Global Content Production Director: Elsa Casadevall
- Studio X Director: Sophie Wordley
- Consumer and Shopper Content Manager: Ceren Calikusu
- Marketing Manager: Sara Sadek
- Agency: Hogarth Worldwide Pte Ltd & Ogilvy Asia Pacific
- Executive Creative Director: Sarah Leith Izzard (Ogilvy)
- Associate Creative Director: Sonear Santoso (Ogilvy)
- Executive Agency Producer: Alexis Lefort (Hogarth)
- ASO OU Production: Linda Avriani (Hogarth)
- Senior Account Director: Anthony Hung (Ogilvy)
- Director: Henri&Sebastian
- Production Company: Simon & Paul
- Executive Producer: Simon Fessler
- Producer: Sandra Zundel
- Post Producer: Tom Schönian
- Art Director: Ardhira Putra
- Post Production: Heckler SG
- Creative Director: Cody Amos
- Executive Producer: Charu Menon
- Senior VFX Producer: Xinhui Zheng
- Character Designer & Animation Director: Frederick Venet
- 3D Animators: Danielle Melianti, Yong Soon Ong, Jason Chow
- 2D Animation: CRUX
- 2D Animatic: Charline Sanchez
- 2D Animators: Avto Gvaramia, Matteo Yermia, Louai Ben Adda, Krishna Kothari
- 2D Clean-up & Color: Sali Samadbegishvili, Kaiden Pigem, Nilayan Dey Sarkar
- 2D Animation Producer: Natia Sopromadze
- Online & Compositing: Abi Santos
- Music, Sound Design & Mix: BDS Music & Fry
About Heckler: Heckler Singapore is an international award-winning design, visual effects and production and post-production studio.
