In a strategic move designed to accelerate its business growth, the fast casual/dining brand Sushi Sushi has appointed Untangld as its new strategic partner. This collaboration marks the beginning of a comprehensive customer research and strategy project aimed at developing a new growth and brand strategy for Sushi Sushi.
Untangld, renowned for its data-driven and customer-centric approach, will employ its expertise to gather insights that will inform the future direction of Sushi Sushi. The engagement is set to further propel Sushi Sushi during its period of rapid expansion, leveraging innovative strategies to enhance the brand’s appeal and market presence.
Danish Chan, Co-founder of Untangld said: “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession to delivering exceptional results and fostering long-term success for our clients.”
Stephen Anders, CEO of Sushi Sushi, said: “Sushi Sushi is at a pivotal moment in its 26 year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far.”
This strategic engagement represents a step forward for Sushi Sushi as it seeks to innovate and grow. With Untangld’s support, the brand is poised to uncover valuable insights and strategies that will guide its development and ensure its continued success in the market.
About Untangld:
Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights and experience to redefine the way businesses win. Founded in 2020, Untangld works with clients all around the world and is the founding and strategic partner of By The Network. To learn more visit Untangld.co
About Sushi Sushi:
Sushi Sushi is an Australian QSR success story and the country’s leading multi-format sushi retailer. We’ve been revolutionising the sushi experience since 1998, taking it out of high-end Japanese restaurants and making it a fresh, accessible and guilt-free option for Aussie’s to enjoy on the go. Our commitment to innovation allows us to break away from the constraints of traditional sushi, while honouring its roots with key authentic Japanese ingredients and championing local fresh produce and flavours. Our diverse portfolio of over 170 stores, including destination dining restaurants, trains and convenient grab-and-go stores is what allows Sushi Sushi to set the standard for quality and creativity in the sushi market.
