AIR INDIA’S ‘THERE IS AN AIR ABOUT INDIA’ EVOLVES WITH VAIBHAV SOORYAVANSHI AHEAD OF ASIAN GAMES

Air India has unveiled the next chapter of its brand platform, ‘There is an Air About India’, featuring young cricket star Vaibhav Sooryavanshi in a digital film. The campaign celebrates collective support and encouragement, highlighting how families, mentors, teammates and fans empower athletes as India prepares for the Asian Games.

Air India has launched the latest chapter of its brand platform, There is an Air About India, ahead of the Asian Games, with a digital film starring rising cricket sensation Vaibhav Sooryavanshi. The campaign, first introduced in 2025, has evolved from capturing the confidence and ambition of a nation on the rise to telling a more intimate story of collective support and encouragement.  

At its core, the initiative underscores a universal truth: behind every Indian who reaches for greatness stands a community of people who help them get there. Parents, coaches, teammates, mentors, fans and an entire nation cheering together form the wind beneath every achievement. Air India, as the country’s flag carrier, seeks to inspire collective pride through this message as the Indian contingent prepares for what is expected to be its strongest performance yet at the Asian Games.  

The campaign’s soundtrack refrain, Together We Fly, encapsulates the idea that success is rarely achieved alone. It celebrates the notion that a nation’s greatest accomplishments are powered by people who come together to support their athletes. By weaving this sentiment into the narrative, Air India positions itself not just as a carrier of passengers but as a carrier of collective dreams and aspirations.  

Central to the campaign is Vaibhav Sooryavanshi, whose remarkable journey has captured the imagination of millions. Representing a new generation of Indians whose potential is recognised and nurtured from an early age, his story reflects the broader truth of Indian sport: that behind every medal, record and breakthrough are countless individuals whose encouragement and sacrifice make success possible.  

The digital film traces Vaibhav’s journey from a young boy with a dream to a rising star inspiring a nation. It highlights the early encouragement of his father, the guidance of coaches and mentors, the camaraderie of teammates and the unwavering support of fans. Interwoven with imagery from the wider world of Indian sport, the film pays tribute to athletes across disciplines whose achievements are made possible by the dedication of families, support staff and communities.  

By focusing on the collective spirit that fuels individual triumphs, Air India’s campaign resonates with the broader cultural ethos of India. It reflects the belief that greatness is not a solitary pursuit but a shared endeavour, achieved when people come together to lift one another. As the Asian Games approach, the campaign seeks to galvanise national pride and remind audiences that every athlete’s success is a reflection of the collective strength of the nation.  

In celebrating Vaibhav Sooryavanshi’s journey and the wider sporting community, Air India has crafted a narrative that is both personal and universal. There is an Air About India thus becomes more than a brand platform—it is a call to recognise and honour the collective spirit that powers India’s pursuit of excellence on the global stage.