Brand Strategy
SUN CRUISER NAMED OFFICIAL READY-TO-DRINK COCKTAIL OF US OPEN EVENTS IN NEW USGA PARTNERSHIP
The Boston Beer Company’s Sun Cruiser vodka iced tea has secured a multi-year partnership with the United States Golf Association, becoming the official...
EVERBRAND & CO. CRAFTS MODERN IDENTITY FOR HONA SPARKLING KARKADE DRINK
Brand and marketing consultancy Everbrand & Co. has developed the identity and visual language for Hona, a newly launched sparkling karkade drink. The...
LEISURE HYDRATION REFRESHES PACKAGING TO CAPTURE GEN Z ATTENTION AND BOOST SHELF APPEAL
Leisure Hydration has unveiled a bold packaging redesign aimed at increasing appeal among Gen Z consumers. The refreshed cans feature larger ingredient illustrations,...
THREAD OF INNOVATION: HOW AUDI WOVE 753 KILOMETRES INTO A MASTERPIECE
Audi has celebrated the record-breaking 753-kilometre range of the new A6 Sportback e-tron by commissioning textile artist Luna Muñoz to create a seven-metre...
DE BEERS PARTNERS RISING CRICKETER ABHISHEK SHARMA TO CHAMPION NATURAL DIAMONDS IN INDIA
De Beers Group has partnered with rising Indian cricketer Abhishek Sharma to champion natural diamonds through a new marketing association in India. The...
FROM PRIVATE LABEL TO AFFORDABLE LUXURY: CARE REINVENTS PERSONAL CARE AT ALBERT HEIJN
Albert Heijn’s exclusive personal care brand Care has undergone a major repositioning led by Brand Potential Benelux. Moving beyond its price-led private label...
BROWN-FORMAN SETS SIGHTS ON INDIA’S PREMIUM SPIRITS MARKET
U.S. liquor giant Brown-Forman, maker of Jack Daniel’s, plans to introduce premium brands including El Jimador and Herradura tequila and Benriach whisky in...
ABD TO ACQUIRE UP TO 50% STAKE IN KION BLENDERS TO BOOST DISTILLATION CAPACITY
Allied Blenders and Distillers has approved a plan to acquire up to a 50 per cent stake in Kion Blenders Industries, a company...
