Brand Strategy
KERALA STARTUP MISSION LAUNCHES COIR COHORT FOR SUSTAINABLE INNOVATION
Kerala Startup Mission has unveiled the Coir Cohort, a programme designed to revive and transform the traditional coir industry through technology-driven solutions and...
PERCEPT CRAFTS GLACIER-INSPIRED IDENTITY TO POSITION ONERA VODKA AS A LUXURY CONTENDE
Percept Brand Design Agency has unveiled a refined identity for Onera Vodka, elevating its positioning through glacier-inspired design rooted in Sweden’s Storglaciären. The...
Mars Petcare Puts Canine Dental Health in the Spotlight with Playful Global Push
Mars Petcare has unveiled a global campaign for PEDIGREE Dentastix, using humour and surreal visuals to highlight widespread oral health issues in dogs. The...
LIMCA UNVEILS A FRESH ERA WITH ANANYA PANDAY
Limca has launched a bold new chapter, dialling up its signature taazgi with a campaign that positions freshness as a mood rather than...
PAMPERED POOCHES: DYSON’S AIRWRAP ENTERS PET CARE
Dyson has launched a canine version of its Airwrap, adapting its airflow technology to give dogs a salon-style blowout. The move highlights Dyson’s...
MCDONALD’S AND NETFLIX UNITE FOR KPOP DEMON HUNTERS FAN BATTLE
McDonald’s and Netflix have teamed up for a bold campaign inspired by KPop Demon Hunters. Launching 31 March, fans of HUNTR/X and the...
HAVAS RED LAUNCHES CRED TO REDEFINE CREATOR INFLUENCE
Havas Red has launched CRed, a global creator and influence practice aimed at helping brands build cultural credibility through authentic, long-term partnerships. Combining...
HEINEKEN EXPANDS NON-ALCOHOLIC RANGE WITH CALORIE-FREE 0.0 ULTIMATE IN US
Heineken has launched Heineken 0.0 Ultimate, a calorie- and sugar-free non-alcoholic beer, in select US states after a successful pilot. The 0% ABV...
