DIAGEO INDIA STEPS UP BRAND INVESTMENT AS MARKETING SPEND SURGES 57%
Diageo India sharply increased advertising and marketing expenditure in the second quarter of FY27, underscoring its commitment to premiumisation and long-term brand building....
OKTOBUZZ BAGS TATA CRUCIBLE QUIZ SOCIAL MEDIA MANDATE TO BUILD YEAR-ROUND KNOWLEDGE COMMUNITY
Mumbai-based integrated communications agency OktoBuzz has been appointed social media partner for Tata Crucible Quiz. The agency will focus on transforming the celebrated...
NAVENDU SRIVASTAVA JOINS JSW PAINTS AS MARKETING MANAGER
JSW Paints has strengthened its marketing team with the appointment of Navendu Srivastava as Marketing Manager. Srivastava announced the move on LinkedIn after...
INSTAGRAM BETS ON 90-MINUTE VIDEOS AS IT TAKES AIM AT YOUTUBE
Instagram is testing a new long-form video format called Features, allowing selected creators to upload horizontal videos of up to 90 minutes. The...
UBER EATS TURNS EVERYDAY SHOPPING INTO A COMEDY CHASE IN NEW JAPAN VALUE CAMPAIGN
Uber Eats has launched the second phase of its popular ‘Eh?!’ campaign in Japan, highlighting its in-store pricing initiative through a humorous new...
NUNN MEDIA CREATES GROWTH LEADERSHIP ROLE AS BELINDA MILLER JOINS EXPANSION DRIVE
Independent agency Nunn Media has appointed media executive Belinda Miller as its inaugural Head of Growth, a newly created role designed to support...
WHAT IF YOUR NEWSPAPER COULD TALK? HYUNDAI’S BAYON TURNS PRINT INTO AN AUDIO EXPERIENCE
Hyundai has unveiled an innovative print advertising concept for the BAYON, transforming a conventional four-page newspaper jacket into an interactive audio experience. With...
JIO DEBUTS WITH RECORD-BREAKING MARKET GAIN, BECOMES INDIA’S SECOND MOST VALUABLE COMPANY
Jio Platforms made a spectacular stock market debut, becoming India’s second most valuable company by market capitalisation after adding ₹2.76 lakh crore to...
JIO DEBUTS WITH RECORD-BREAKING MARKET GAIN, BECOMES INDIA’S SECOND MOST VALUABLE COMPANY
Jio Platforms made a spectacular stock market debut, becoming India’s second most...
MCCANN NEW ZEALAND NAMED MOST EFFECTIVE AGENCY OF THE YEAR
McCann New Zealand has been crowned Most Effective Agency of the Year,...
CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS
The Tata Sons board has approved the reappointment of N Chandrasekaran as...
PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT
Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
ŠKODA LETS THE CAR DO THE TALKING IN BOLD NEW ‘SAYS IT ALL.’ CAMPAIGN
Škoda Auto India and BBH India have unveiled ‘Says It All.’, an integrated campaign for the new Škoda Slavia that breaks away from...
OKTOBUZZ BAGS TATA CRUCIBLE QUIZ SOCIAL MEDIA MANDATE TO BUILD YEAR-ROUND KNOWLEDGE COMMUNITY
Mumbai-based integrated communications agency OktoBuzz has been appointed social media partner for Tata Crucible Quiz. The agency will focus on transforming the celebrated...
NAVENDU SRIVASTAVA JOINS JSW PAINTS AS MARKETING MANAGER
JSW Paints has strengthened its marketing team with the appointment of Navendu Srivastava as Marketing Manager. Srivastava announced the move on LinkedIn after...
INSTAGRAM BETS ON 90-MINUTE VIDEOS AS IT TAKES AIM AT YOUTUBE
Instagram is testing a new long-form video format called Features, allowing selected creators to upload horizontal videos of up to 90 minutes. The...
GOOGLE DEEPMIND UNVEILS GENIE 4, BRINGING INTERACTIVE AI SIMULATIONS TO LIFE
Google DeepMind has introduced Genie 4, a new AI system that creates interactive, real-time simulations rather than passive video clips. Powered by Gemini,...
WHAT IF YOUR NEWSPAPER COULD TALK? HYUNDAI’S BAYON TURNS PRINT INTO AN AUDIO EXPERIENCE
Hyundai has unveiled an innovative print advertising concept for the BAYON, transforming a conventional four-page newspaper jacket into an interactive audio experience. With...
ELEVENLABS LAUNCHES $100,000 GLOBAL AD CHALLENGE
ElevenLabs has announced a global competition inviting creators to craft the world’s catchiest advertisement, with $100,000 in prizes at stake. Open until 1...
RÆBURN TESTS AI’S CREATIVE FOOTPRINT
RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...
ARIAS AND SPARKLES UNVEIL ‘BOND OF LOVE’ DIAMOND COLLECTION INSPIRED BY LIFE’S CHERISHED MEMORIES
ARIAS by Lara Dutta has partnered with Sparkles to launch the Bond of Love signature diamond jewellery collection. Centred on the theme ‘The...
HYUNDAI CARD’S ALPHABET EXPERIMENT STRIKES A CHORD WITH SOUTH KOREA’S LIFESTYLE CONSUMERS
Hyundai Card’s Alphabet Card, launched in July as the world’s first standalone credit card brand, has surpassed 150,000 issuances in three months. With...
OPPO F35 SERIES CAPTURES FOUR RECORD-BREAKING GROUP SELFIES
OPPO F35 Series has cemented its identity as the Group Selfie Expert by achieving four record-breaking feats across India. From Kerala’s world record...
KEELLS AND HULSBOSCH UNVEIL ‘KEEP LIFE FRESH’ BRAND PLATFORM
Internationally acclaimed branding agency Hulsbosch has partnered with Sri Lanka’s supermarket leader Keells to launch a new brand strategy and integrated campaign, ‘Keep...
OPPO INDIA PARTNERS WITH LOLLAPALOOZA 2027 TO CELEBRATE YOUTH CULTURE
OPPO India has announced its partnership with Lollapalooza India 2027 as an Associate Partner, positioning the Reno Series at the intersection of technology,...
HIBIKI HARMONY MEETS CHISO: A CELEBRATION OF JAPANESE ARTISTRY
Hibiki Japanese Harmony has partnered with Kyoto’s Chiso kimono house to unveil its 2026 Limited-Edition bottle. Featuring a bespoke floral design inspired by...
VIRAT KHANNA JOINS TATA CONSUMER PRODUCTS AS VP – MARKETING & INNOVATION, BEVERAGES
Tata Consumer Products has appointed Virat Khanna as Vice President – Marketing & Innovation, Beverages. Transitioning from skincare to beverages after five years...
DIMPLE ASHER JOINS ZEE ENTERTAINMENT AS ASSOCIATE DIRECTOR – MARKETING & COMMUNICATIONS
Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Communications, Zee Network. In her new role, she will...
SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA
Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...
ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS
Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...
