MIZORAM: INDIA’S QUIET TAPESTRY OF HILLS, HERITAGE AND HARMONY
Mizoram, with its rolling hills, vibrant traditions and peaceful way of life, is emerging as a compelling cultural and natural destination in India’s...
BRAND SWAMY SAYS SOCIAL MEDIA METRICS ARE KILLING INTELLECTUAL DISCOURSE
As social media continues to dominate communication, branding experts are questioning whether the platforms still encourage meaningful thought. Kerala-based brand strategist Brand Swamy...
FROM SHELF TO SOIL: GAMM VERT AND OGILVY PARIS LAUNCH ‘THE GROW’CERIES’ TO REIMAGINE FOOD SHOPPING
French gardening retailer Gamm vert and Ogilvy Paris have unveiled “The Grow’ceries”, an inventive campaign transforming grocery packaging into seed-growing kits. Designed to...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
SUNTORY BOSS COFFEE DECLARES WAR ON ‘MILKSHAKE’ ICED COFFEE WITH BOLD ANZ CAMPAIGN
Suntory BOSS Coffee has launched a provocative new campaign across Australia and New Zealand to promote its Café range, positioning it as a...
ORANGE LINE WINS ASHLEY & MARTIN MANDATE AS AI RESHAPES SEARCH MARKETING
Consulting-led digital marketing agency Orange Line has secured the SEO and AI visibility mandate for Ashley & Martin across Australia and New Zealand....
MONSTER MAYHEM MEETS SAFE SEX IN FOUR SEASONS CONDOMS’ AI-POWERED GEN Z CAMPAIGN
Independent agency Emotive and AI production studio AiCandy Australia have launched a provocative new campaign for Four Seasons Naked Condoms, using cinematic monster storytelling to confront rising Sexually Transmitted Infection (STI) rates among Gen Z Australians. Built for...
DIAGEO UNVEILS COCKTAIL COLLECTION MINI CANS
Diageo has launched Cocktail Collection Mini Cans, a 100ml ready-to-drink range featuring Ketel One Vodka, Bulleit Bourbon and Crown Royal. Designed for convenience...
THAYALAN BARTLETT HONOURED IN CAMPAIGN ASIA-PACIFIC’S “50 OVER FIFTY 2026”
Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, has been named in...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES
Cannes Lions has announced its juries for 2026, with 14 Australians selected...
INDIAN CREATIVE LEADERS TAKE CENTRE STAGE IN CANNES LIONS 2026 JURY LINE-UP
Ten Indian advertising leaders have been named to the Cannes Lions 2026...
HYUNDAI MOTOR GROUP PARTNERS WITH EXPLORATORIUM FOR SEOUL SCIENCE MUSEUM
Hyundai Motor Group has announced a long-term partnership with San Francisco’s Exploratorium...
TIME 100 SPOTLIGHTS INDIA’S EXPANDING GLOBAL INFLUENCE ACROSS SECTORS
TIME Magazine’s 2026 list of the 100 most influential people features prominent...
OMNICOM OCEANIA STRENGTHENS LEADERSHIP WITH KEY APPOINTMENTS
Omnicom Oceania has expanded its Executive Leadership Team with two senior appointments....
BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER
As FIFA World Cup 2026 fever builds, LEGO launches its new Editions...
FORESTS WITHOUT NAMES: HYUNDAI MOTOR BRINGS HIDDEN SEA FORESTS INTO THE LIGHT
Hyundai Motor Company has launched its ‘Forests Without Names’ campaign during Earth...
MANONEGRA & CO ELEVATES GIFTING WITH ART DECO-INSPIRED PACKAGING FOR PANISSE
Creative studio Manonegra & Co has unveiled an elegant new gift card packaging concept for PANISSE, the contemporary Colombian bakery and café inspired...
BRAND SWAMY SAYS SOCIAL MEDIA METRICS ARE KILLING INTELLECTUAL DISCOURSE
As social media continues to dominate communication, branding experts are questioning whether the platforms still encourage meaningful thought. Kerala-based brand strategist Brand Swamy...
FROM SHELF TO SOIL: GAMM VERT AND OGILVY PARIS LAUNCH ‘THE GROW’CERIES’ TO REIMAGINE FOOD SHOPPING
French gardening retailer Gamm vert and Ogilvy Paris have unveiled “The Grow’ceries”, an inventive campaign transforming grocery packaging into seed-growing kits. Designed to...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
FLIPKART’S SASA LELE SALE FINDS QUIRKY INSPIRATION IN KERALA TOWN
Flipkart’s SASA LELE double sale takes a humorous turn with a campaign inspired by a quirky Kerala town. Directed by Godwin D’mello and...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
GRADA REIMAGINES DECAF WITH STRIKING DESIGN FOR MIDNIGHT RELEASE
Australian coffee liqueur brand Grada introduces Midnight Decaf with bold new packaging by Weave. Blending its signature blue with vibrant orange, the design...
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
COCA-COLA INDIA AND BURGER KING INDIA ROLL OUT ‘FEAST ON WHEELS’
Coca-Cola India and Burger King India have launched Feast on Wheels, a mobile food truck activation targeting college campuses. Pairing Burger King meals...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING
Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...
NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH
British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
