OMNICOM SECURES ADIDAS $512 MILLION GLOBAL MEDIA MANDATE
Omnicom has won adidas’s $512 million global media account, prevailing over WPP Media and Publicis in a fiercely contested pitch held in April....
JAYANTO BANERJEE NAMED CO-MANAGING DIRECTOR AT HAKUHODO INDIA
Hakuhodo India has appointed Jayanto Banerjee as Co-Managing Director, underscoring its commitment to creative excellence and strategic growth. With deep expertise in brand...
KYA BATH HAI: LIFEBUOY’S COOL NEW CAMPAIGN
Lifebuoy has unveiled its latest campaign for New Lifebuoy Ice Bath, urging people to abandon awkward ways of staying cool in the summer...
Benriach’s 31-Year-Old ‘Shades of Smoke’ Malt Marries Whisky and Digital Art
Benriach has launched its “Shades of Smoke” collection with a 31-year-old single malt, one of Speyside’s oldest peated whiskies. Master Blender Dr Rachel...
BMW Names Harris Mok as New Marketing and CRM Lead for Hong Kong, Macau and Taiwan
BMW has appointed Harris Mok as its new marketing and CRM lead for Hong Kong, Macau and Taiwan, succeeding James Bacon after his...
RICK OWENS AND ADIDAS BRING COOLING TECH TO THE RUNWAY
Rick Owens has reunited with adidas for Spring/Summer 2027, unveiling inflatable track jackets with integrated fans powered by adidas’ Climacool system. The collaboration,...
CAYMAN JACK REIMAGINED: A VISUAL IDENTITY THAT INVITES YOU TO “TASTE YOUR ESCAPE”
Mark Anthony Brands has unveiled a refreshed Cayman Jack identity built around the belief that escape is a state of mind. Centred on...
OPPO INDIA’S RENO16 CAMPAIGN FINDS POWER IN SELF-EXPRESSION
OPPO India’s #Livelt Your Way campaign for the Reno16 Series, starring Janhvi Kapoor, tells the story of Rhea, an aspiring musician overcoming self-doubt...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
WHITE SQUARE 2026: GLOBAL CREATIVITY REDEFINED
White Square 2026 honoured winners from 1,115 entries across 40 countries, reaffirming...
SENTOSA SETS SAIL WITH DISNEY MAGIC
Sentosa partners with Disney Cruise Line for its largest-ever island-wide transformation, running...
CRAFTING EXCELLENCE AND CULTURAL IMPACT: CANNES LIONS 2026
Cannes Lions 2026 celebrated craft excellence with Grand Prix wins for Google’s...
META INVESTS ₹8,550 CRORE IN CRED AS KUNAL SHAH TAKES HELM AT WHATSAPP
Meta will invest ₹8,550 crore ($900 million) in CRED at a $4.5...
SONY WORLD PHOTOGRAPHY AWARDS TRAVELLING EXHIBITION OPENS IN TOKYO
The Sony World Photography Awards travelling exhibition opens in Tokyo on 20...
EDDY CUE’S CANNES HONOUR REFLECTS APPLE’S EXPANDING INFLUENCE ON GLOBAL ENTERTAINMENT
Apple executive Eddy Cue will receive the 2026 Entertainment Person of the...
COCA-COLA’S WORLD CUP GRID TURNS DESIGN INTO POETRY
Coca-Cola’s World Cup 2026 campaign, “Poetics of Design,” builds on the Arden...
SHEIKH HAMDAN REVIEWS DUBAI’S ECONOMIC RESILIENCE DRIVE
HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum reviewed Dubai’s Department...
THE GREEN BRAND RACE: WHY INDIAN COMPANIES ARE INVESTING IN THE PLANET
Every year, World Environment Day prompts Indian brands to showcase their environmental...
PORSCHE EXPANDS INDIAN FOOTPRINT WITH HYDERABAD FLAGSHIP
Porsche has unveiled its largest Indian facility, Porsche Centre Hyderabad, in partnership with EVM Premium Cars. Spanning nearly 2,800 square metres, the centre...
JAYANTO BANERJEE NAMED CO-MANAGING DIRECTOR AT HAKUHODO INDIA
Hakuhodo India has appointed Jayanto Banerjee as Co-Managing Director, underscoring its commitment to creative excellence and strategic growth. With deep expertise in brand...
KYA BATH HAI: LIFEBUOY’S COOL NEW CAMPAIGN
Lifebuoy has unveiled its latest campaign for New Lifebuoy Ice Bath, urging people to abandon awkward ways of staying cool in the summer...
Benriach’s 31-Year-Old ‘Shades of Smoke’ Malt Marries Whisky and Digital Art
Benriach has launched its “Shades of Smoke” collection with a 31-year-old single malt, one of Speyside’s oldest peated whiskies. Master Blender Dr Rachel...
OPPO INDIA’S RENO16 CAMPAIGN FINDS POWER IN SELF-EXPRESSION
OPPO India’s #Livelt Your Way campaign for the Reno16 Series, starring Janhvi Kapoor, tells the story of Rhea, an aspiring musician overcoming self-doubt...
MCCANN INDIA LAUNCHES FRESH TAKE 2026 TO EMPOWER EMERGING AD FILM DIRECTORS
McCann India has announced the launch of Fresh Take 2026, a new platform designed to accelerate the careers of early‑stage ad film directors....
‘BIRDS NEVER FORGET TO FLY’ SOARS AT THE ONE SHOW 2026
A hauntingly poetic campaign from Georgia has emerged as one of the standout winners at The One Show 2026. “Birds Never Forget To...
CHEETOS TURNS ORANGE-STAINED FINGERS INTO AN AWARD-WINNING ADVERTISING PHENOMENON
Cheetos and creative agency Goodby Silverstein & Partners have transformed the messy aftermath of snacking into a celebrated marketing idea with “The Official...
ASSOCIATED ALCOHOLS LAUNCHES KULTUR HARD SELTZER IN MADHYA PRADESH
Associated Alcohols & Breweries Limited (AABL) has entered India’s hard seltzer and ready-to-drink (RTD) market with the launch of Kultur Hard Seltzer in...
IMWA LAUNCHES CERTIFICATION TRADEMARK FOR INDIAN SINGLE MALTS
The Indian Malt Whisky Association has introduced a Certification Trademark hologram for Indian single malts, establishing strict production standards to ensure authenticity and...
MONKEY SHOULDER ELEVATES THE OLD FASHIONED
At William Grant & Sons, the philosophy is simple yet profound: a great whisky deserves a serve that allows it to shine. This...
TORRES 10 PLAYS THE BEAUTIFUL GAME WITH DRAGON ROUGE
Dragon Rouge’s London studio has teamed up with Miguel Torres to unveil the Torres 10 Playmaker Series, a limited-edition packaging range celebrating football’s...
GULF OIL CELEBRATES 125 YEARS OF TRUST AND PROGRESS
Gulf Oil marks its 125th anniversary with a global celebration of trust, partnership, and progress. From its beginnings in 1901 to becoming a...
A TASTE OF TASMANIA AWAITS AT SYDNEY AIRPORT
LARK has unveiled a travel-exclusive tasting bar at Sydney Airport in partnership with Heinemann Oceania and Azzurra Enterprise. Running until early July, the...
VINFAST’S GREEN SM SET TO SHAKE UP INDIA’S RIDE-HAILING MARKET
Vietnamese EV giant VINFAST, through its mobility arm Green SM, is preparing to launch electric taxi services in India with fares starting at...
JIM STENGEL NAMED FIRST LIONS LAUREATE FOR MARKETING AT CANNES LIONS
Cannes Lions has honoured Jim Stengel, former Procter & Gamble Global Marketing Officer, as the inaugural Lions Laureate for Marketing. Recognising his decades-long...
NIDHI MAHESHWARI APPOINTED SENIOR DIRECTOR – BRAND MARKETING AT JIOSTAR
JioStar has appointed Nidhi Maheshwari as Senior Director – Brand Marketing. With a career spanning leading roles at JioHotstar, Disney+ Hotstar, Lionsgate, Parle...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
