SUNTORY’S -196 POWERS U.S. RTD GROWTH WITH JAPANESE POP CULTURE
Suntory Global Spirits is accelerating the U.S. expansion of its vodka-based ready-to-drink brand, -196, through immersive Japanese-inspired marketing activations. With sales surging 131%...
INSTAMART’S RAKSHA BANDHAN FILM BRINGS BACK THE ‘DHAAI KILO KI RAKHI’
Instamart has launched a Raksha Bandhan campaign led by Esha Deol, reviving the legendary “Dhaai Kilo Ki Rakhi” with a humorous film. Featuring...
PARLE MONACO STRIKES A CHORD WITH ‘SADA SALTY RAHO’ MUSICAL
Happy Monk Production’s campaign for Athletifreak, starring Shahid and Mira Kapoor, has secured one Awards Shortlist and two Official Selections at the Berlin...
PARLE MONACO STRIKES A CHORD WITH ‘SADA SALTY RAHO’ MUSICAL
Parle Monaco’s ‘Sada Salty Raho’ campaign features Orry, Chaar Diwari and The Siege in a musical collaboration that celebrates individuality. Centred on the...
NOOPUR KHANDEKAR TO LEAD BRAND MARKETING AT GALERIES LAFAYETTE INDIA
Galeries Lafayette India has appointed Noopur Khandekar as Head of Brand Marketing, effective August 2026. With over 15 years of experience across leading...
COCA-COLA LAUNCHES PREMIER LEAGUE CAMPAIGN ‘TASTE EVERY SECOND’
Coca-Cola has unveiled ‘Taste Every Second’, its new Premier League campaign celebrating the passion, emotion and culture of football fandom. Featuring rapper Central...
BOWMORE CAPTIVO COLLECTION MARRIES WHISKY AND DESIGN
Bowmore has unveiled the Captivo Collection, debuting Oak Voyage and Sherry Cask Pursuit, two single malts that balance citrus, sweetness and smoky notes...
CELSIUS UNVEILS SPRITZ VIBE SUMMER EDITION
CELSIUS has introduced Spritz Vibe Summer Edition, a limited-release Sparkling Limoncello Twist inspired by the Italian Amalfi Coast. The seasonal launch under the...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
WHITE SQUARE 2026: GLOBAL CREATIVITY REDEFINED
White Square 2026 honoured winners from 1,115 entries across 40 countries, reaffirming...
SENTOSA SETS SAIL WITH DISNEY MAGIC
Sentosa partners with Disney Cruise Line for its largest-ever island-wide transformation, running...
MATHRUBHUMI INVITES KERALA TO TALK WITH MAVELI THROUGH AI
This Onam, Mathrubhumi launches a unique contest blending tradition with technology. Readers are invited to create AI videos of conversations with Maveli, Kerala’s...
INSTAMART’S RAKSHA BANDHAN FILM BRINGS BACK THE ‘DHAAI KILO KI RAKHI’
Instamart has launched a Raksha Bandhan campaign led by Esha Deol, reviving the legendary “Dhaai Kilo Ki Rakhi” with a humorous film. Featuring...
PARLE MONACO STRIKES A CHORD WITH ‘SADA SALTY RAHO’ MUSICAL
Happy Monk Production’s campaign for Athletifreak, starring Shahid and Mira Kapoor, has secured one Awards Shortlist and two Official Selections at the Berlin...
PARLE MONACO STRIKES A CHORD WITH ‘SADA SALTY RAHO’ MUSICAL
Parle Monaco’s ‘Sada Salty Raho’ campaign features Orry, Chaar Diwari and The Siege in a musical collaboration that celebrates individuality. Centred on the...
COCA-COLA LAUNCHES PREMIER LEAGUE CAMPAIGN ‘TASTE EVERY SECOND’
Coca-Cola has unveiled ‘Taste Every Second’, its new Premier League campaign celebrating the passion, emotion and culture of football fandom. Featuring rapper Central...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
MC&V ACCELERATES GROWTH WITH WE ARE SOCIAL, OUTRIDE AND WINDSORBORN
AI-native creative production company MC&V has added We Are Social, Outride and Windsorborn to its client roster, underscoring the rapid rise of AI-native...
ELDA CHOUCAIR NAMED DUBAI LYNX ADVERTISING PERSON OF THE YEAR
Elda Choucair has been named Dubai Lynx International Festival of Creativity’s 2026 Advertising Person of the Year. The honour recognises her leadership in...
MERCADERES MEZCAL: MINIMALISM MEETS TIMELESS SOPHISTICATION
INTER ESTUDIO has unveiled a striking packaging design for MERCADERES Mezcal, defined by bold graphic elements and a monochromatic palette. The minimalist approach...
SLURPEE TURNS 60 WITH MOUNTAIN DEW CONFETTI CHILL
7‑Eleven is marking the 60th anniversary of its iconic Slurpee with a limited‑time Mountain Dew Confetti Chill flavour. Available from 25 June to...
KAREENA KAPOOR KHAN WRAPS IT RIGHT WITH HOMEFOIL’S NEW CAMPAIGN
HOMEFOIL has launched a new campaign with Kareena Kapoor Khan, produced by Dharma 2.0 and directed by Punit Malhotra. Featuring its Golden Embossed...
THE MACALLAN CONCLUDES HARMONY COLLECTION WITH COCONUT-INSPIRED RELEASE
The Macallan has unveiled the sixth and final release in The Harmony Collection, comprising Inspired by Fresh Coconut and Inspired by Toasted Coconut....
JBL BAR 1300MK2 CAMPAIGN BRINGS THE FUTURE OF HOME CINEMA
HARMAN India’s JBL has unveiled the Bar 1300MK2 with a campaign by Havas Creative India, themed “The Future of Home Cinema.” Promising effortless...
DFCC BANK AND SRILANKAN AIRLINES LAUNCH CO BRANDED VISA PLATINUM CREDIT CARD WITH EXCLUSIVE TRAVEL REWARDS
DFCC Bank PLC and SriLankan Airlines have unveiled the SriLankan Airlines DFCC Visa Platinum Credit Card, offering FlySmiLes Miles on local and international...
NOOPUR KHANDEKAR TO LEAD BRAND MARKETING AT GALERIES LAFAYETTE INDIA
Galeries Lafayette India has appointed Noopur Khandekar as Head of Brand Marketing, effective August 2026. With over 15 years of experience across leading...
PARAG MURUDKAR JOINS ADITYA BIRLA SUN LIFE AMC AS HEAD OF MARKETING
Parag Murudkar has been appointed Head of Marketing at Aditya Birla Sun Life Mutual Fund, moving from Aditya Birla Capital’s NBFC business. He...
JOSS HASTINGS ELEVATED TO SENIOR VICE PRESIDENT, MARKETING AT DISNEY CONSUMER PRODUCTS
The Walt Disney Company has appointed Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products. A 20-year Disney veteran with experience across...
VERTEX GROUP APPOINTS TANYA SINGH AS GLOBAL VICE PRESIDENT, MARKETING & COMMUNICATIONS
Vertex Group has appointed Tanya Singh as Global Vice President, Marketing & Communications. With over a decade of experience across the US, UK,...
