SOZ BRINGS NIGHTLIFE SPARK TO WELLNESS MOCKTAILS
Daniela Barrio has developed SOZ as a vibrant mocktail brand that fuses the energy of nightlife with contemporary wellness culture. With bold colour...
INGREDIENT FIRST: LE BURO’S MINIMALIST OILS PACKAGING
Le Buro Agency has created a minimalist packaging system for Vegetal Cold Pressed Oils, rooted in ingredient-first branding. Each oil is distinguished by...
KABHI KABHI URVASHI: NIVEA AND TTT TURN EVERYDAY LIP BALM RITUALS INTO STORYTELLING
Terribly Tiny Tales and NIVEA India have joined forces for Kabhi Kabhi Urvashi, a four-part YouTube micro-series blending humour and emotional realism. Built...
LANEIGE REIMAGINES NEO CUSHION AS GLOBAL BEAUTY BATTLE INTENSIFIES
LANEIGE is taking its flagship Neo Cushion franchise into a new phase with the launch of its third-generation range, supported by Jung von...
SHAPE OF MOMO TRIUMPHS WITH THEATRICAL RELEASE
Shape of Momo, directed by Tribeny Rai, releases theatrically across India and Nepal on 29 May 2026 after winning major international awards in...
ORANGE LINE WINS BLUEBERRY MANDATE AS SEARCH STRATEGY SHIFTS TOWARDS AI DISCOVERY
Orange Line has secured Blueberry’s digital marketing mandate, taking charge of SEO, authority building and visibility. The partnership reflects a broader shift in...
REPRESENTATIONAL BULLET TRAIN IMAGE SPARKS EXCITEMENT AROUND INDIA’S HIGH-SPEED RAIL DREAM
A representational image of India’s proposed Mumbai-Ahmedabad bullet train displayed at Rail Bhawan in New Delhi has generated widespread attention and speculation. Railway...
MAURICE BLACKBURN TURNS TO ORPHAN FOR CREATIVE REINVENTION
Maurice Blackburn Lawyers has appointed independent agency Orphan as its new creative partner following a competitive pitch process. The collaboration signals the law...
PUBLICIS GROUPE TO ACQUIRE LIVERAMP IN $2.2 BILLION DEAL
Publicis Groupe will acquire LiveRamp for $2.2 billion in cash, aiming to...
MITSUI O.S.K. LINES EYES INDIA SHIPBUILDING PUSH IN BOOST TO MARITIME VISION
Japanese shipping major Mitsui O.S.K. Lines is exploring ship manufacturing opportunities in...
GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE
Google has opened Meadow Point, a new campus in San Jose for...
OGILVY INDIA AND GOOGLE LAUNCH AI STUDIO TO REINVENT CREATIVE STORYTELLING
Ogilvy India has partnered with Google to launch a bespoke AI Creative...
OGILVY SINGAPORE CROWNED CLIO AWARDS AGENCY OF THE YEAR 2026
Ogilvy Singapore has been named the 2026 Clio Awards Agency of the...
WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA
WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly...
THAYALAN BARTLETT HONOURED IN CAMPAIGN ASIA-PACIFIC’S “50 OVER FIFTY 2026”
Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, has been named in...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES
Cannes Lions has announced its juries for 2026, with 14 Australians selected...
GOOGLE BOLSTERS COMMUNICATIONS LEADERSHIP WITH APPOINTMENT OF RISHA MAGU
Google has appointed Risha Magu as Director, Communications & Public Affairs. With over 25 years of experience spanning consumer technology and communications, Magu brings deep...
INGREDIENT FIRST: LE BURO’S MINIMALIST OILS PACKAGING
Le Buro Agency has created a minimalist packaging system for Vegetal Cold Pressed Oils, rooted in ingredient-first branding. Each oil is distinguished by...
KABHI KABHI URVASHI: NIVEA AND TTT TURN EVERYDAY LIP BALM RITUALS INTO STORYTELLING
Terribly Tiny Tales and NIVEA India have joined forces for Kabhi Kabhi Urvashi, a four-part YouTube micro-series blending humour and emotional realism. Built...
LANEIGE REIMAGINES NEO CUSHION AS GLOBAL BEAUTY BATTLE INTENSIFIES
LANEIGE is taking its flagship Neo Cushion franchise into a new phase with the launch of its third-generation range, supported by Jung von...
ENORMOUS AND NPCI SPOTLIGHT THE POWER OF MENTORSHIP BEHIND THE CAMERA
Creative agency Enormous has highlighted the collaborative spirit behind its latest project for the National Payments Corporation of India (NPCI), celebrating craftsmanship, mentorship...
4A’S SRI LANKA REAFFIRMS COMMITMENT TO ETHICAL STANDARDS AND INDUSTRY EXCELLENCE
4A’s Sri Lanka is reinforcing its role as a champion of ethical advertising and professional standards, placing renewed emphasis on integrity, collaboration and...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN
Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING
Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...
NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH
British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
