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Thursday , 5 March 2026
BrandingBrandsCampaignsCase StudiesInternational NewsLatestNews

HEINEKEN LAUNCHES ‘FOR THE LOVE OF PUBS’ TO TACKLE IRELAND’S VANISHING LOCALS

With 2,100 Irish pubs closing over two decades, Heineken has unveiled “For the Love of Pubs”, a global platform aimed at safeguarding pub...

DAIRY DAY’S SUMMER FILM SALUTES THE QUIET HEROISM OF EVERYDAY PARENTS

Dairy Day’s summer campaign celebrates the quiet, everyday sacrifices of parents, spotlighting small moments of gratitude made possible by a simple ice cream...

OGILVY CROWNED WORLD’S MOST AWARDED AGENCY NETWORK BY THE DRUM

Ogilvy has been named the world’s most awarded agency network for the third time by The Drum. The accolade recognises the network’s sustained...

SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”

Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...

AdvertisingAwardsCreativeInternational NewsLatestNews

SERVICEPLAN DOMINATES AS JAVIER GRANADOS CROWNED WORLD’S MOST AWARDED COPYWRITER

Serviceplan Munich leads The Drum’s World Creative Rankings 2026 people tables, with Javier Granados named the world’s most-awarded copywriter. Fellow Serviceplan creative Shruthi...

BlogCreativeLatestLeisureTravel

WORLD’S FIRST RAIN MUSEUM SET TO MAKE A SPLASH IN MEGHALAYA

In a first for the world, the wettest place on Earth will soon celebrate rain through culture, science and immersive experiences, boosting eco-tourism...

EntertainmentEurope MarektInternational NewsLatestNews

MASTERCHEF INDIA SERVES UP EU FLAVOURS IN LANDMARK TELEVISION PARTNERSHIP

Sony Pictures Networks India has partnered with the European Union for a first-of-its-kind collaboration on Indian television. The “European Union Mystery Box Challenge”...

International NewsLatestMarketingNewsRegulatory

NOKIA AND ERICSSON JOIN FORCES TO DRIVE OPEN, MULTIVENDOR AUTONOMOUS NETWORKS

Nokia and Ericsson have agreed a landmark collaboration to advance autonomous networks through open standards and multivendor automation. By joining each other’s automation...

Top 10 of the Week

APPOINTMENTTop 10 of the Week

Sony Group Names Hiroki Totoki as New President and CEO

Sony Group has appointed Hiroki Totoki as its new president and chief...

Featured NewsInternational NewsLatestNewsTechnologyTop 10 of the Week

INVNT AND LINKEDIN UNITE HR LEADERS IN APAC TO SHAPE AI-DRIVEN FUTURE OF WORK

INVNT partnered with LinkedIn to deliver Talent Connect Sessions across Singapore and...

BreakingInternational NewsLatestNewsSPORTSTop 10 of the Week

SWITZERLAND’S RECORD-BREAKING WINTER GAMES GLORY AT MILANO-CORTINA

Switzerland celebrated its finest Winter Olympics at Milano-Cortina 2026, securing a record...

APPOINTMENTTop 10 of the WeekUncategorized

DAVID NEW YORK ELEVATES CREATIVE LEADERS AS AGENCY’S MOMENTUM ACCELERATES

Global shop promotes two creative duos to Group Creative Directors and names...

AI GovernanceTop 10 of the Week

DUBAI LAUNCHES WORLD GOVERNMENTS SUMMIT 2026 AS LEADERS UNITE TO SHAPE THE FUTURE

Dubai has inaugurated the World Governments Summit 2026, a global platform bringing...

International NewsTop 10 of the Week

ANTA SPORTS STEPS ONTO GLOBAL STAGE WITH $1.8 BILLION PUMA STAKE

China’s Anta Sports has cemented its global ambitions with a $1.8 billion...

AGENCYTop 10 of the Week

HAVAS STRENGTHENS GLOBAL ADVISORY NETWORK WITH MAJORITY STAKE IN ACENTO PUBLIC AFFAIRS

Havas has acquired a majority stake in Spanish consultancy ACENTO Public Affairs,...

AGENCYTop 10 of the Week

WPP TO UNIFY CREATIVE AGENCIES UNDER SINGLE BANNER AMID AI DISRUPTION CONCERNS

UK-based advertising giant WPP is set to consolidate its three leading creative...

BrandsTop 10 of the Week

ICC PARTNERS WITH GOOGLE TO REDEFINE FAN EXPERIENCE AT T20 WORLD CUP

The International Cricket Council has announced a landmark partnership with Google for...

BrandsTop 10 of the WeekTop Creative Works

HYUNDAI CELEBRATES INDIA’S CRICKET DEEWANGI WITH A SHARED JOURNEY

Hyundai Motor Company has unveiled a campaign that embraces India’s unfiltered cricket...

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APPOINTMENTLatestMarketingNewsPeople Movement

MOTOROLA MOBILITY NAMES IPSHITA CHOWDHURY AS INDIA MARKETING HEAD

Motorola Mobility, a Lenovo company, has appointed Ipshita Chowdhury as Marketing Head for India. She will lead brand strategy and integrated marketing efforts...

DAIRY DAY’S SUMMER FILM SALUTES THE QUIET HEROISM OF EVERYDAY PARENTS

Dairy Day’s summer campaign celebrates the quiet, everyday sacrifices of parents, spotlighting small moments of gratitude made possible by a simple ice cream...

OGILVY CROWNED WORLD’S MOST AWARDED AGENCY NETWORK BY THE DRUM

Ogilvy has been named the world’s most awarded agency network for the third time by The Drum. The accolade recognises the network’s sustained...

SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”

Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...

Video of the Day

BRITANNIA INDUSTRIES UNITES JIM JAM WITH MARVEL SUPERHEROES IN LIMITED-EDITION BISCUIT PACKS

Britannia Industries has unveiled a Marvel-inspired special edition of its Jim Jam and Jim Jam Pops biscuits, featuring iconic superheroes like Captain America,...

Top Creative Works

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Advertising

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SERVICEPLAN DOMINATES AS JAVIER GRANADOS CROWNED WORLD’S MOST AWARDED COPYWRITER

Serviceplan Munich leads The Drum’s World Creative Rankings 2026 people tables, with Javier Granados named the world’s most-awarded copywriter. Fellow Serviceplan creative Shruthi...

MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN

Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...

Branding

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BROWN-FORMAN TO BRING JACK DANIEL’S COUNTRY COCKTAILS IN-HOUSE AS RTD STRATEGY ACCELERATES

Brown-Forman will assume full control of the Jack Daniel’s Country Cocktails flavoured malt beverage portfolio in the US from Pabst Brewing Co. this...

BrandingBrandsBrandsCase StudiesLatestNews

MAGNUM INVITES BRITAIN TO ‘SCHEDULE THE SUN’ IN BOLD WINTER SALES PUSH

Magnum has launched ‘Schedule the Sun’, the latest chapter of its award-winning ‘Find Your Summer’ platform created by LOLA Madrid. Rolling out across...

BrandingBrandsBrandsCreativeInternational NewsLatestNews

CRISTIAN VALVERDE ELEVATES FESTIVE TRADITION WITH ELEVARIA’S MINIMALIST CHOCOTÓN PACKAGING

In Trujillo, Peru, specialty coffee shop Elevaria has unveiled a refined Chocotón for the 2025 festive season, with packaging designed by Cristian Valverde....

BrandingBrandsCampaignsFASHIONFeatured NewsInternational NewsLatestLifestyleNews

COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS

Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...

Brands

YBE Nails Lashes Brows Debuts in Chennai, Redefining Urban Beauty Space

YBE Nails Lashes Brows has opened its first outlet in Chennai, introducing international nail, lash, and brow techniques to India’s urban youth. Launched...

BrandingBrandsCampaignsLatestNews

DIA MIRZA FINDS HER REBIRTH IN ZOYA’S WORLD OF INSPIRATION  

Dia Mirza embodies a quiet rebirth, a return to presence and wholeness, mirrored in Zoya’s exquisite creations. The Tata-owned diamond boutique celebrates craftsmanship...

Marketing

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DAIRY DAY’S SUMMER FILM SALUTES THE QUIET HEROISM OF EVERYDAY PARENTS

Dairy Day’s summer campaign celebrates the quiet, everyday sacrifices of parents, spotlighting small moments of gratitude made possible by a simple ice cream...

NOKIA AND ERICSSON JOIN FORCES TO DRIVE OPEN, MULTIVENDOR AUTONOMOUS NETWORKS

Nokia and Ericsson have agreed a landmark collaboration to advance autonomous networks through open standards and multivendor automation. By joining each other’s automation...

MOTOROLA MOBILITY NAMES IPSHITA CHOWDHURY AS INDIA MARKETING HEAD

Motorola Mobility, a Lenovo company, has appointed Ipshita Chowdhury as Marketing Head for India. She will lead brand strategy and integrated marketing efforts...

KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE

Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...