INDIA’S OTT REVOLUTION: REGIONAL VOICES, VERTICAL SCREENS, AND GENERATIVE AI
India’s OTT platforms are no longer just an alternative to television; they are the new cultural stage where regional voices, micro‑content, and AI‑driven...
UBER EATS BREATHES NEW LIFE INTO DELIVERY WITH ‘PHEW’
Uber Eats has unveiled its new brand platform ‘Phew’, created with long-time partner Special, marking a shift from utility to emotional resonance. Following...
SHIKHA PODDAR JOINS ARENA MEDIA AS SENIOR BUSINESS DIRECTOR
Arena Media (Havas Group) has appointed Shikha Poddar as Senior Business Director – South & West Lead, effective May 2026. With extensive experience...
SUN NXT APPOINTS RAJIV RAJARAM AS HEAD OF CONTENT
Sun NXT has named Rajiv Rajaram as Head of Content, entrusting him with the platform’s creative and programming leadership. With 21 years of...
BRAVO MEDIA ELEVATES CLIENT ENGAGEMENT WITH BESPOKE EXPERIENCES
Bravo Media Inc is redefining how brands engage their most discerning clients. By curating exclusive, off‑site experiences that integrate seamlessly with corporate identity,...
COCA-COLA TURNS QUEUING INTO CELEBRATION AT GANESH UTSAV
Coca-Cola India, with Ogilvy India, transformed waiting in line at Andheri Cha Raja during Ganesh Utsav 2024 into a festive experience. Through its...
DECATHLON’S ENERGETIC RETURN TO ROUTINE
WPP Production Spain has delivered the production and post-production for “Back to school,” a spirited campaign by OgilvyES for Decathlon, produced by LANDIA....
MULLENLOWE SRI LANKA BECOMES BBDO SRI LANKA, OPENING A BIGGER WORLD OF CREATIVE OPPORTUNITY
MullenLowe Sri Lanka has officially become BBDO Sri Lanka, marking a new chapter for the agency while retaining its people, culture, clients and...
GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA
Godrej Consumer Products has appointed WPP Media as its global media agency...
FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY
Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...
LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING
London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
A RITUAL OF ABUNDANCE: ARANMULA VALLASADYA DRAWS TO A CLOSE
The Aranmula Vallasadya, Kerala’s legendary vegetarian feast, concludes its 2026 season on 16 September at the historic Sree Parthasarathy Temple. With over 60...
UBER EATS BREATHES NEW LIFE INTO DELIVERY WITH ‘PHEW’
Uber Eats has unveiled its new brand platform ‘Phew’, created with long-time partner Special, marking a shift from utility to emotional resonance. Following...
SHIKHA PODDAR JOINS ARENA MEDIA AS SENIOR BUSINESS DIRECTOR
Arena Media (Havas Group) has appointed Shikha Poddar as Senior Business Director – South & West Lead, effective May 2026. With extensive experience...
SUN NXT APPOINTS RAJIV RAJARAM AS HEAD OF CONTENT
Sun NXT has named Rajiv Rajaram as Head of Content, entrusting him with the platform’s creative and programming leadership. With 21 years of...
BRAD, SPIKE JONZE AND THE PERFETTO PACK: LOLA’S YEAR OF AMBITION
When Brad Pitt strolls back onto the screen, flanked by his furry, judgemental roommates, it’s not just another celebrity cameo. It’s LOLA Madrid’s...
DURGA WITHIN: RELIANCE TRENDS CELEBRATES FIVE EXPRESSIONS OF WOMANHOOD THIS DURGA PUJA
Reliance TRENDS and Plus One Design bring the spirit of Durga Puja to contemporary fashion with ‘Trends Hopping – 5 Days. 5 Looks’....
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
PORSCHE TESTS CAYENNE ELECTRIC BENEATH WORLD’S LARGEST PLANE
Porsche Cars North America has staged a dramatic test of its upcoming Cayenne Electric SUV, driving the prototype beneath Stratolaunch Roc, the world’s...
JOHNNIE WALKER PARTNERS WITH SABRINA CARPENTER FOR BLACK LABEL LIMITED EDITION
Johnnie Walker has unveiled a new limited-edition Black Label bottle in collaboration with Grammy Award-winning global superstar Sabrina Carpenter. The release marks a...
IBC UNVEILS ENZO AND WIT UNO FOR FOOTBALL MATCH-DAY MOMENTS
Independence Brewing Company has launched Enzo Bold Lager and Wit Uno Belgian Cream Ale in 500 ml cans across Maharashtra, positioning the two...
BACARDI UNVEILS BREEZER BOLD IN INDIA’S RTD MARKET
Bacardi has launched BREEZER Bold in India, an 8% ABV ready-to-drink range designed for consumers seeking stronger, adventurous flavour experiences. Featuring Guava Chilli,...
DECATHLON SPORTS INDIA PARTNERS WITH FIRSTCRY TO BOOST CHILDREN’S SPORTS ACCESS
Decathlon Sports India has joined forces with FirstCry to expand the availability of children’s sports products nationwide. The partnership will allow families to...
MOOOZ INTRODUCES LITCHI VODKA TO FLAVOURED PORTFOLIO
Adie Broswon Group has launched MOOOZ Litchi, a flavoured vodka combining litchi notes with subtle pear-like nuances and a crisp finish. Available in...
SUNTORY GLOBAL SPIRITS EARNS ACCLAIM ON MOST ADMIRED WHISKIES LIST
Suntory Global Spirits has secured seven places on Drinks International’s Most Admired Whiskies list, with Yamazaki ranked second and Hibiki third. Other acclaimed...
SAMSUNG’S TIM COOK MOMENT GOES VIRAL
Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...
MAYANK KUMAR JOINS INDIGO AS HEAD OF CONTENT AND CREATIVE MARKETING
Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. With 14 years of experience across consumer internet, fintech, e-commerce...
PUMA SECURES NIKE VETERAN FOR SPORTS MARKETING LEADERSHIP
PUMA Group has appointed Steve Cecchini, formerly head of Nike’s global football clubs, federations and leagues business, as its new sports marketing chief....
EITI SINGHAL JOINS JAGATJIT INDUSTRIES AS CHIEF MARKETING OFFICER
Jagatjit Industries Limited has appointed Eiti Singhal as Chief Marketing Officer, marking a significant leadership addition to its marketing function. With nearly two...
