EPOCH REVISITS ITS MOST BANANAS BRIEF
Epoch has launched #ThrowbackThursdays, a series spotlighting past creative projects, beginning with the rebrand of frozen chocolate-covered banana brand Pukpip. Formerly Diana’s Bananas,...
BRINGING THE TASTE OF HERITAGE BACK TO LIFE
Oro Saiwa has long been woven into the fabric of Italian daily life, a biscuit that accompanies simple rituals from breakfast tables to...
OREO’S WONDERFILLED CAMPAIGN STILL INSPIRES
The Martin Agency’s Wonderfilled campaign for OREO, conceived more than a decade ago, continues to enchant audiences with its whimsical illustrations and layouts....
H&M AND LAURA ASHLEY UNVEIL KIDSWEAR COLLABORATION
H&M has partnered with British heritage brand Laura Ashley to launch a Spring/Summer 2026 kidswear collection. Blending archival florals with contemporary design, the...
VISA INDIA BRINGS SHAH RUKH KHAN ON BOARD TO STRENGTHEN BRAND RECALL
Visa India has appointed Shah Rukh Khan as brand ambassador, shifting from sports icons to mainstream cultural appeal. The move aims to deepen...
SUNITHA KRISHNAN HONOURED WITH MATHRUBHUMI NATIONAL THOUGHT LEADERSHIP AWARD
Mathrubhumi honoured social activist Sunitha Krishnan with its National Thought Leadership Award, commemorating M P Veerendra Kumar’s legacy. Recognised for her fight against...
SUPRATIM DASGUPTA JOINS PROXIMO SPIRITS AS COMMERCIAL HEAD – INDIA SUBCONTINENT
Supratim Dasgupta has been appointed Commercial Head – India Subcontinent at Proximo Spirits. With over a decade at DIAGEO India and leadership roles...
UNILEVER COMMITS $270 MILLION TO GLOBAL INNOVATION CENTER IN NEW HAVEN
Unilever has announced a $270 million investment in a new Global Innovation Center in New Haven, Connecticut. The facility will unite advanced R&D...
ONE ASIA CREATIVE AWARDS 2026 OPEN FOR ENTRIES WITH KUALA LUMPUR JUDGING DEBUT
The One Club for Creativity has opened entries for the 2026 ONE...
PUBLICIS GROUPE TO ACQUIRE LIVERAMP IN $2.2 BILLION DEAL
Publicis Groupe will acquire LiveRamp for $2.2 billion in cash, aiming to...
MITSUI O.S.K. LINES EYES INDIA SHIPBUILDING PUSH IN BOOST TO MARITIME VISION
Japanese shipping major Mitsui O.S.K. Lines is exploring ship manufacturing opportunities in...
GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE
Google has opened Meadow Point, a new campus in San Jose for...
OGILVY INDIA AND GOOGLE LAUNCH AI STUDIO TO REINVENT CREATIVE STORYTELLING
Ogilvy India has partnered with Google to launch a bespoke AI Creative...
OGILVY SINGAPORE CROWNED CLIO AWARDS AGENCY OF THE YEAR 2026
Ogilvy Singapore has been named the 2026 Clio Awards Agency of the...
WINNIE CHEN-HEAD NAMED CEO OF WPP MEDIA MALAYSIA
WPP Media has appointed Winnie Chen-Head as CEO for Malaysia, a newly...
THAYALAN BARTLETT HONOURED IN CAMPAIGN ASIA-PACIFIC’S “50 OVER FIFTY 2026”
Thayalan Bartlett, CEO of MullenLowe Group Sri Lanka, has been named in...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
MICROSOFT AND COLLECTIVE ARTISTS NETWORK FORGE INDIA’S AI-NATIVE STORYTELLING FUTURE
India’s creative economy is stepping into a new era as Microsoft and Collective Artists Network, through its deep-tech arm Galleri5, unveil an AI-native...
BRINGING THE TASTE OF HERITAGE BACK TO LIFE
Oro Saiwa has long been woven into the fabric of Italian daily life, a biscuit that accompanies simple rituals from breakfast tables to...
OREO’S WONDERFILLED CAMPAIGN STILL INSPIRES
The Martin Agency’s Wonderfilled campaign for OREO, conceived more than a decade ago, continues to enchant audiences with its whimsical illustrations and layouts....
H&M AND LAURA ASHLEY UNVEIL KIDSWEAR COLLABORATION
H&M has partnered with British heritage brand Laura Ashley to launch a Spring/Summer 2026 kidswear collection. Blending archival florals with contemporary design, the...
VISA INDIA BRINGS SHAH RUKH KHAN ON BOARD TO STRENGTHEN BRAND RECALL
Visa India has appointed Shah Rukh Khan as brand ambassador, shifting from sports icons to mainstream cultural appeal. The move aims to deepen...
‘BIRDS NEVER FORGET TO FLY’ SOARS AT THE ONE SHOW 2026
A hauntingly poetic campaign from Georgia has emerged as one of the standout winners at The One Show 2026. “Birds Never Forget To...
4A’S SRI LANKA REAFFIRMS COMMITMENT TO ETHICAL STANDARDS AND INDUSTRY EXCELLENCE
4A’s Sri Lanka is reinforcing its role as a champion of ethical advertising and professional standards, placing renewed emphasis on integrity, collaboration and...
ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING
India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...
G-SHOCK × COCA-COLA: A COLLABORATION THAT FEELS INEVITABLE
The new G-SHOCK × Coca-Cola limited edition proves that the strongest collaborations go beyond logos. Drawing inspiration from Coca-Cola’s iconic contour glass bottle,...
YAMAHA UNVEILS EAD50: A NEW ERA IN ACOUSTIC DRUMMING
Yamaha Corporation has launched the EAD50, a next-generation acoustic drum system under its “Make Waves” ethos. Building on its predecessor, the EAD50 empowers...
TREES BECOME THE MESSAGE: BRITANNIA’S BILLBOARD INNOVATION
Britannia Industries Limited’s latest campaign highlights its recyclable packaging by turning trees into creative partners. Instead of treating branches as billboard obstacles, the...
LAY’S MINI STIX: PEPSICO INDIA’S BOLD NEW SNACK INNOVATION
PepsiCo India has launched Lay’s Mini Stix, a new stick-format snack combining the brand’s potato base with fusion-style masala flavours. Featuring Lay’s first...
LINEN CLUB UNITES SAIF AND IBRAHIM ALI KHAN IN FIRST-EVER FATHER-SON CAMPAIGN
Linen Club has unveiled a new campaign featuring Saif Ali Khan and Ibrahim Ali Khan together on screen for the first time. Created...
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING
Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...
NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH
British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
