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Friday, February 20, 2026

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MAESTRO SIGNATURE XO UNVEILS A BOTTLE THAT EMBODIES THE ART OF SLOW INDULGENCE

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Maestro Signature XO introduces a sculpted, amber-hued bottle designed to mirror the richness and layered complexity of its spirit. With refined lines, substantial weight...

ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY...

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Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles, tapping...

Top 10 of the Week

DAVID NEW YORK ELEVATES CREATIVE LEADERS AS AGENCY’S MOMENTUM ACCELERATES

Global shop promotes two creative duos to Group Creative Directors and names Carmen Fenech Associate Creative Director following landmark wins for IKEA, Supercell and...

DUBAI LAUNCHES WORLD GOVERNMENTS SUMMIT 2026 AS LEADERS UNITE TO SHAPE THE FUTURE

Dubai has inaugurated the World Governments Summit 2026, a global platform bringing together more than 60 world leaders, 500 ministers, and 87 Nobel laureates...

ANTA SPORTS STEPS ONTO GLOBAL STAGE WITH $1.8 BILLION PUMA STAKE

China’s Anta Sports has cemented its global ambitions with a $1.8 billion acquisition of a 29% stake in Germany’s Puma Group. The deal underscores...

HAVAS STRENGTHENS GLOBAL ADVISORY NETWORK WITH MAJORITY STAKE IN ACENTO PUBLIC AFFAIRS

Havas has acquired a majority stake in Spanish consultancy ACENTO Public Affairs, integrating it into its global advisory network @H/Advisors. The firm will retain...

WPP TO UNIFY CREATIVE AGENCIES UNDER SINGLE BANNER AMID AI DISRUPTION CONCERNS

UK-based advertising giant WPP is set to consolidate its three leading creative agencies—Ogilvy, VML and AKQA—under a new structure called WPP Creative. The move,...

ICC PARTNERS WITH GOOGLE TO REDEFINE FAN EXPERIENCE AT T20 WORLD CUP

The International Cricket Council has announced a landmark partnership with Google for the T20 World Cup, naming Google Gemini as the Official AI Fan...

HYUNDAI CELEBRATES INDIA’S CRICKET DEEWANGI WITH A SHARED JOURNEY

Hyundai Motor Company has unveiled a campaign that embraces India’s unfiltered cricket passion—its Deewangi. More than a sport, cricket is a cultural heartbeat, uniting...

OAKSMITH’S NAGOMI WINS SILVER AT WORLD WHISKIES AWARDS 2026

Nagomi whisky from Oaksmith has won Silver in the Blended Whisky category for Taste at the World Whiskies Awards 2026, a landmark achievement for...

BUDGET 2026 SIGNALS A NEW DAWN FOR INDIA’S CREATIVE SECTOR

Finance Minister Nirmala Sitharaman’s latest Union Budget marks a turning point for India’s creative economy. By acknowledging the “Creative Sector” and proposing initiatives in...

PIYUSH PANDEY: THE VOICE THAT SHAPED INDIA’S IMAGINATION

The Indian government’s posthumous Padma Bhushan for Piyush Pandey is more than a personal honor. It is a recognition of advertising as cultural craft,...

News Around the Globe

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TOP CREATIVE WORKS

PENFOLDS MARKS LUNAR...

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SICKDOGWOLFMAN has refreshed Moro...

HYUNDAI CELEBRATES INDIA’S...

Hyundai Motor Company has...

SONY INDIA LAUNCHES...

Sony India has unveiled...
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Advertising

BBH London Unveils Bold Rebrand with Motion Language That Truly Zags  

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BBH London’s rebrand, launched yesterday, introduces a striking new motion language crafted with Studio DRAMA. Built on a pure black-and-white, type-led system, the design...

INNOCEAN RENEWS GLOBAL MEDIA MANDATE WITH HAVAS MEDIA NETWORK

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INNOCEAN has reaffirmed its global media partnership with Havas Media Network, extending a relationship that spans Hyundai, Kia and Genesis across key regions. With...

IGNCA EXHIBITION EXPLORES HOW FILM STARS AND ADVERTISING SHAPED INDIA’S CULTURAL...

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The IGNCA Media Centre hosted Stars Shine in Ads: an Unique Ad Exhibition, tracing the role of film stars in Indian advertising and its cultural...

Media

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Branding

KERALA PLUM CAKE: A CHRISTMAS TRADITION BAKED WITH SPICE, HISTORY AND GLOBAL HERITAGE

Fragrant with nutmeg, cinnamon and cloves, Kerala’s iconic plum cake reflects centuries of spice-trade history and culinary craftsmanship. Rooted in Christmas tradition and perfected...

SUZUKI GRAND VITARA AND YAMAHA FZ-S FI TAKE CENTER STAGE AT CEYLON MOTOR SHOW 2025

Associated Motorways (Private) Limited (AMW), a proud member of the Al-Futtaim Group, showcased its leadership in Sri Lanka’s automotive and motorcycle markets with the...

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN IN AI LITERACY AND CYBERSECURITY

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity awareness among women. Research will...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition against...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its First-Ever Brand Ambassador

Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...

Marketing

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