PICO LAUNCHES WITH NATURAL POWER GEL PICO FUEL
Pico has entered the sports nutrition market with Pico Fuel, a power gel made entirely from natural ingredients. Designed by Bernd Bousard and...
ALIA BHATT CHAMPIONS SIMPLICITY IN MYNTRA BEAUTY EDIT
Alia Bhatt fronts a new Myntra Beauty curation that emphasises simplicity over excess, spotlighting authentic, effortless choices. The edit reflects a growing shift...
OF MATTER SHAPES A QUIET IDENTITY ROOTED IN TIME AND TEXTURE
Munich-based platform Of Matter has unveiled a refined visual identity by Ofform Studio, blending subtle imperfection with restrained typography. The design reflects the...
PEDDLERS GIN BLENDS BOTANICALS WITH COFFEE CULTURE IN CHINA TIE-UP
Shanghai craft gin brand Peddlers has partnered with Starbucks Reserve Bar Mixato to launch a limited-edition cocktail programme across China. Featuring coffee-infused serves...
STUDIO EEKSAURUS TRIUMPHS AT ADFEST 2026
Studio Eeksaurus has won big at ADFEST 2026, bringing home 1 Bronze, 2 Golds, and the prestigious Film Craft Lotus Grande. Founded by...
PROJECT NANHI KALI’S ‘POWER OF ONE’ FILM
Project Nanhi Kali and Ogilvy India have unveiled ‘Power of One’, a film that challenges the development sector’s fixation on numbers. While the...
COCA-COLA LAUNCHES ‘DRINK IN AMERICA’ ANTHEM
Coca-Cola has unveiled ‘Drink in America’, a modern anthem created by WPP Open X led by Ogilvy. Filmed across 10 states in 20...
AI’S INFLECTION POINT IN ADVERTISING
On International Design Day, Creative Consultant and AI Filmmaker Chntan N Shah unveils India’s longest AI‑driven narrative brand film. At 78 seconds, featuring...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES
Cannes Lions has announced its juries for 2026, with 14 Australians selected...
INDIAN CREATIVE LEADERS TAKE CENTRE STAGE IN CANNES LIONS 2026 JURY LINE-UP
Ten Indian advertising leaders have been named to the Cannes Lions 2026...
HYUNDAI MOTOR GROUP PARTNERS WITH EXPLORATORIUM FOR SEOUL SCIENCE MUSEUM
Hyundai Motor Group has announced a long-term partnership with San Francisco’s Exploratorium...
TIME 100 SPOTLIGHTS INDIA’S EXPANDING GLOBAL INFLUENCE ACROSS SECTORS
TIME Magazine’s 2026 list of the 100 most influential people features prominent...
OMNICOM OCEANIA STRENGTHENS LEADERSHIP WITH KEY APPOINTMENTS
Omnicom Oceania has expanded its Executive Leadership Team with two senior appointments....
BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER
As FIFA World Cup 2026 fever builds, LEGO launches its new Editions...
FORESTS WITHOUT NAMES: HYUNDAI MOTOR BRINGS HIDDEN SEA FORESTS INTO THE LIGHT
Hyundai Motor Company has launched its ‘Forests Without Names’ campaign during Earth...
OMNICOM PRODUCTION STRENGTHENS NORTH AMERICA FOOTPRINT WITH TRIO OF REGIONAL PRESIDENTS
Omnicom Production has restructured its North American leadership, appointing Deborah Heslip, JT...
BEEHIVE SHINES AT TFWA SINGAPORE WITH XO GOLD EDITION
Beehive will unveil its XO Gold Edition at TFWA Singapore, a limited release housed in a distinctive gold bottle. Crafted with rare Red...
ALIA BHATT CHAMPIONS SIMPLICITY IN MYNTRA BEAUTY EDIT
Alia Bhatt fronts a new Myntra Beauty curation that emphasises simplicity over excess, spotlighting authentic, effortless choices. The edit reflects a growing shift...
OF MATTER SHAPES A QUIET IDENTITY ROOTED IN TIME AND TEXTURE
Munich-based platform Of Matter has unveiled a refined visual identity by Ofform Studio, blending subtle imperfection with restrained typography. The design reflects the...
PEDDLERS GIN BLENDS BOTANICALS WITH COFFEE CULTURE IN CHINA TIE-UP
Shanghai craft gin brand Peddlers has partnered with Starbucks Reserve Bar Mixato to launch a limited-edition cocktail programme across China. Featuring coffee-infused serves...
CREATIVITY’S QUIET REVOLUTION: POWERING A SUSTAINABLE FUTURE AMID AI SHADOWS
In the bustling streets of Mumbai and Delhi, where artists blend ancient motifs with digital graffiti, or the tech incubators of Nairobi crafting...
AI’S INFLECTION POINT IN ADVERTISING
On International Design Day, Creative Consultant and AI Filmmaker Chntan N Shah unveils India’s longest AI‑driven narrative brand film. At 78 seconds, featuring...
BRANDON AND BAKEAWAY SPARK DOH! – A NEW ERA FOR BAKE-AT-HOME COOKIE DOUGH
Independent agency Brandon has partnered with BakeAway to launch Doh!, a playful new bake-at-home cookie dough brand. Rolling out across Tesco, Asda, Ocado...
ALIA BHATT JOINS MYNTRA AS BRAND AMBASSADOR, LAUNCHES GLOW UP DAYS CAMPAIGN
Myntra has appointed Alia Bhatt as its brand ambassador for both its core fashion platform and Myntra Beauty, unveiling her first campaign to...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
COCA-COLA INDIA AND BURGER KING INDIA ROLL OUT ‘FEAST ON WHEELS’
Coca-Cola India and Burger King India have launched Feast on Wheels, a mobile food truck activation targeting college campuses. Pairing Burger King meals...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
NUTELLA’S BOLD PEANUT LEAP: FIRST NEW FLAVOUR IN 60 YEARS TARGETS NORTH AMERICAN CRAVINGS
In a nostalgic nod to its cosmic cameo on Artemis II, Nutella unveils Peanut – its first flavour innovation since 1964. Blending iconic...
FANTA LEVELS UP WITH GLOBAL GAMING CAMPAIGN IN COLLABORATION WITH XBOX AND ACTIVISION BLIZZARD
Fanta has launched a global gaming campaign in collaboration with Xbox and Activision Blizzard, bringing together five iconic gaming franchises in a special-edition...
THE NORTH FACE LAUNCHES UNIVERSAL COLLECTION FOR INCLUSIVE EXPLORATION
The North Face has unveiled the Universal Collection, an inclusive outdoor gear line co-created with adaptive athletes and the adaptive sports community. Featuring...
HIMALAYA WELLNESS NAMES ABHISHEK ASHAT TO LEAD MARKETING ACROSS MENA AND RUSSIA
Himalaya Wellness Company has appointed Abhishek Ashat as Head of Marketing for the MENA and Russia region. A long-time company executive, Ashat will...
SPOTIFY ELEVATES DINESH KUMAR SRINIVASAN TO LEAD MARKETING ACROSS KEY EMERGING REGIONS
Dinesh Kumar Srinivasan has been promoted to Head of Marketing for MENA, Türkiye, Pakistan and CIS at Spotify. The move follows four years...
OMNICOM OCEANIA APPOINTS DAVID GATT TO DRIVE AI-LED MARKETING TRANSFORMATION
Omnicom Oceania has named David Gatt as Managing Director, Marketing Operations & Ecosystem Design, a new role aimed at helping brands redesign marketing...
APPLE INDIA APPOINTS SHAGUN SEDA AS HEAD OF MARKETING COMMUNICATIONS
Apple India has appointed Shagun Seda as Head of Marketing Communications, entrusting her with brand strategy, creative communications and integrated marketing initiatives. With...
