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L’ORÉAL SECURES GUCCI BEAUTY AND CREED IN €4 BILLION LUXURY EXPANSION
L’Oréal has struck a €4 billion deal to acquire Gucci Beauty and Creed from Kering, strengthening its luxury portfolio. The move deepens L’Oréal’s presence...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining the...
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CARATLANE’S ‘DANCING HEARTS’ FILM LETS LOVE SPEAK THROUGH MOVEMENT
CaratLane’s new film ‘Dancing Hearts’, captures the rhythm of modern love through dance. The narrative unfolds with hesitations, joy, and quiet certainty, culminating in...
ROCKSTAR ENERGY EXPANDS FLAVOUR LINE-UP WITH BLACKBERRY LAUNCH AND WIDER DISTRIBUTION...
Celsius-owned Rockstar Energy has unveiled a new Punched Blackberry flavour, while expanding the availability of two existing favourites. Rockstar Boom Pina Colada, previously tested...
ABSOLUT X TOMORROWLAND: HOW A FESTIVAL PARTNERSHIP IS TACKLING LONELINESS
Absolut’s nine-year collaboration with Tomorrowland has grown from a modest partnership into a global initiative using music and culture to drive social change. From...











