NDTV UNVEILS NEW BRAND IDENTITY
NDTV has introduced a refreshed brand identity anchored in the thought ‘When It Really Matters’, alongside a new logo. Its flagship channel NDTV...
CROCS UNVEILS NILES, ITS FIRST OFFICIAL MASCOT
Crocs has introduced Niles, a six-foot crocodile mascot anchoring its new character-driven storytelling strategy. Following a playful campaign of hidden “Easter eggs” and...
AASHIRVAAD’S ONAM CAMPAIGN REIMAGINES MAVELI
McCann India and The Filmy Joint have launched Aashirvaad’s Onam campaign with a bold reinterpretation of Maveli. The film suggests today’s Maveli is...
PARAG MURUDKAR JOINS ADITYA BIRLA SUN LIFE AMC AS HEAD OF MARKETING
Parag Murudkar has been appointed Head of Marketing at Aditya Birla Sun Life Mutual Fund, moving from Aditya Birla Capital’s NBFC business. He...
MIZUNO CELEBRATES TUAN LE LEGACY WITH MG4
Mizuno Corporation has unveiled the MG4, a new Sportstyle silhouette honouring designer Tuan Le’s three-decade influence on the brand’s running identity. Released in...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
SWEDISH SCHOOL OF TEXTILES UNVEILS RADICAL GRADUATE SHOWCASE IN COPENHAGEN
The Swedish School of Textiles at the University of Borås has unveiled its Spring/Summer 2027 Graduate Collection in Copenhagen, a daring display that...
SHONALI CHAKRAVARTY TO LEAD COMMUNICATIONS AT UNITED BREWERIES
United Breweries, part of The HEINEKEN Company, has appointed Shonali Chakravarty to head communications, sustainability and CSR in India. Chakravarty, who previously led...
AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM
Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...
FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH
Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...
PAUSE FOR THOUGHT: ROLL DOT AGENCY’S YOUNG CREATIVES TURN A SIMPLE SYMBOL INTO AN AWARD-WINNING IDEA
A striking outdoor campaign built around the universal pause symbol has earned...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...
SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT
Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...
HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER
Havas has named Raphaël de Andréis as its first Chief Strategy Officer,...
FRANCE HONOURED AS CANNES LIONS CREATIVE COUNTRY OF THE YEAR
France was named Creative Country of the Year at the 2026 Cannes...
WHITE SQUARE 2026: GLOBAL CREATIVITY REDEFINED
White Square 2026 honoured winners from 1,115 entries across 40 countries, reaffirming...
SENTOSA SETS SAIL WITH DISNEY MAGIC
Sentosa partners with Disney Cruise Line for its largest-ever island-wide transformation, running...
CRAFTING EXCELLENCE AND CULTURAL IMPACT: CANNES LIONS 2026
Cannes Lions 2026 celebrated craft excellence with Grand Prix wins for Google’s...
PUMA & JAIPUR RUGS: A COLLISION OF CRAFT AND CULTURE
PUMA Group has unveiled a groundbreaking collaboration with Jaipur Rugs, blending global sportswear with India’s most iconic handcrafted rug heritage. The partnership defies...
CROCS UNVEILS NILES, ITS FIRST OFFICIAL MASCOT
Crocs has introduced Niles, a six-foot crocodile mascot anchoring its new character-driven storytelling strategy. Following a playful campaign of hidden “Easter eggs” and...
AASHIRVAAD’S ONAM CAMPAIGN REIMAGINES MAVELI
McCann India and The Filmy Joint have launched Aashirvaad’s Onam campaign with a bold reinterpretation of Maveli. The film suggests today’s Maveli is...
PARAG MURUDKAR JOINS ADITYA BIRLA SUN LIFE AMC AS HEAD OF MARKETING
Parag Murudkar has been appointed Head of Marketing at Aditya Birla Sun Life Mutual Fund, moving from Aditya Birla Capital’s NBFC business. He...
MILE SUR MERA TUMHARA: A TIMELESS ANTHEM OF UNITY
First telecast on 15 August 1988, Mile Sur Mera Tumhara became an enduring symbol of India’s unity in diversity. Featuring legendary singers, musicians,...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
MC&V ACCELERATES GROWTH WITH WE ARE SOCIAL, OUTRIDE AND WINDSORBORN
AI-native creative production company MC&V has added We Are Social, Outride and Windsorborn to its client roster, underscoring the rapid rise of AI-native...
ELDA CHOUCAIR NAMED DUBAI LYNX ADVERTISING PERSON OF THE YEAR
Elda Choucair has been named Dubai Lynx International Festival of Creativity’s 2026 Advertising Person of the Year. The honour recognises her leadership in...
MERCADERES MEZCAL: MINIMALISM MEETS TIMELESS SOPHISTICATION
INTER ESTUDIO has unveiled a striking packaging design for MERCADERES Mezcal, defined by bold graphic elements and a monochromatic palette. The minimalist approach...
SLURPEE TURNS 60 WITH MOUNTAIN DEW CONFETTI CHILL
7‑Eleven is marking the 60th anniversary of its iconic Slurpee with a limited‑time Mountain Dew Confetti Chill flavour. Available from 25 June to...
KAREENA KAPOOR KHAN WRAPS IT RIGHT WITH HOMEFOIL’S NEW CAMPAIGN
HOMEFOIL has launched a new campaign with Kareena Kapoor Khan, produced by Dharma 2.0 and directed by Punit Malhotra. Featuring its Golden Embossed...
THE MACALLAN CONCLUDES HARMONY COLLECTION WITH COCONUT-INSPIRED RELEASE
The Macallan has unveiled the sixth and final release in The Harmony Collection, comprising Inspired by Fresh Coconut and Inspired by Toasted Coconut....
JBL BAR 1300MK2 CAMPAIGN BRINGS THE FUTURE OF HOME CINEMA
HARMAN India’s JBL has unveiled the Bar 1300MK2 with a campaign by Havas Creative India, themed “The Future of Home Cinema.” Promising effortless...
DFCC BANK AND SRILANKAN AIRLINES LAUNCH CO BRANDED VISA PLATINUM CREDIT CARD WITH EXCLUSIVE TRAVEL REWARDS
DFCC Bank PLC and SriLankan Airlines have unveiled the SriLankan Airlines DFCC Visa Platinum Credit Card, offering FlySmiLes Miles on local and international...
PARAG MURUDKAR JOINS ADITYA BIRLA SUN LIFE AMC AS HEAD OF MARKETING
Parag Murudkar has been appointed Head of Marketing at Aditya Birla Sun Life Mutual Fund, moving from Aditya Birla Capital’s NBFC business. He...
JOSS HASTINGS ELEVATED TO SENIOR VICE PRESIDENT, MARKETING AT DISNEY CONSUMER PRODUCTS
The Walt Disney Company has appointed Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products. A 20-year Disney veteran with experience across...
VERTEX GROUP APPOINTS TANYA SINGH AS GLOBAL VICE PRESIDENT, MARKETING & COMMUNICATIONS
Vertex Group has appointed Tanya Singh as Global Vice President, Marketing & Communications. With over a decade of experience across the US, UK,...
INKSPELL ELEVATE 2026 CELEBRATES EXCELLENCE IN MARKETING AND MEDIA
Inkspell Media successfully concluded Inkspell Elevate 2026 at The Auditorium, DLF Cyber Park, Gurugram, bringing together leading names from India’s marketing, advertising, branding,...
