MELODY FINDS A NEW SCOOP: VADILAL AND PARLE PARTNER FOR ICE CREAM INNOVATION
Fossil’s Summer 2026 campaign, fronted by Varun Dhawan and Kriti Sanon, launches with two retro-inspired films — Dreaming In Color and A Summer...
MELODY FINDS A NEW SCOOP: VADILAL AND PARLE PARTNER FOR ICE CREAM INNOVATION
Vadilal Industries and Parle Products have launched Melody Ice Cream, extending the beloved caramel-chocolate confectionery into the frozen dessert category. Through a trademark...
HAVAS PLAY STRENGTHENS NORTH AMERICAN PRESENCE WITH ARCHRIVAL ACQUISITION
Havas has acquired a majority stake in youth culture and experiential agency Archrival, expanding Havas Play’s footprint in North America. The move underscores...
ETERNAL DESIGN: GREATERGOOD CRAFTS AEVUM’S MONOCHROME IDENTITY
AEVUM, a premium longevity supplement, unveils a monochrome identity by Greatergood centred on the Fountain of Youth. Rejecting trend-driven aesthetics, the brand embraces...
JAMES CROPPER BRINGS MANCHESTER TO LIFE IN PAPER PALETTE
James Cropper unveiled The Colours of Manchester at The Independent Paper Show 2026, distilling the city’s architecture, atmosphere and cultural identity into a...
AB INBEV RAISES A GLASS TO BARS WITH FIFA WORLD CUP 2026 CAMPAIGN
AB InBev has unveiled Cheers to Bars, a global campaign celebrating local bars as the heart of FIFA World Cup 2026 viewing. With...
HEINZ AND HEINEKEN UNITE IN WORLD CUP SPIRIT
After more than 150 years of showing up at the same parties, Heinz and Heineken have finally arrived together. The two icons have...
AJ BOND DISTILLERY LAUNCHES FLAGSHIP TENNESSEE WHISKEY
AJ Bond Distillery has unveiled its flagship Tennessee Whiskey, marking Sazerac’s first entry into the category. Crafted by Master Distillers Allisa Henley and...
EDDY CUE’S CANNES HONOUR REFLECTS APPLE’S EXPANDING INFLUENCE ON GLOBAL ENTERTAINMENT
Apple executive Eddy Cue will receive the 2026 Entertainment Person of the...
COCA-COLA’S WORLD CUP GRID TURNS DESIGN INTO POETRY
Coca-Cola’s World Cup 2026 campaign, “Poetics of Design,” builds on the Arden...
SHEIKH HAMDAN REVIEWS DUBAI’S ECONOMIC RESILIENCE DRIVE
HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum reviewed Dubai’s Department...
THE GREEN BRAND RACE: WHY INDIAN COMPANIES ARE INVESTING IN THE PLANET
Every year, World Environment Day prompts Indian brands to showcase their environmental...
ONE ASIA CREATIVE AWARDS 2026 OPEN FOR ENTRIES WITH KUALA LUMPUR JUDGING DEBUT
The One Club for Creativity has opened entries for the 2026 ONE...
PUBLICIS GROUPE TO ACQUIRE LIVERAMP IN $2.2 BILLION DEAL
Publicis Groupe will acquire LiveRamp for $2.2 billion in cash, aiming to...
MITSUI O.S.K. LINES EYES INDIA SHIPBUILDING PUSH IN BOOST TO MARITIME VISION
Japanese shipping major Mitsui O.S.K. Lines is exploring ship manufacturing opportunities in...
GOOGLE OPENS MEADOW POINT CAMPUS IN SAN JOSE
Google has opened Meadow Point, a new campus in San Jose for...
OGILVY INDIA AND GOOGLE LAUNCH AI STUDIO TO REINVENT CREATIVE STORYTELLING
Ogilvy India has partnered with Google to launch a bespoke AI Creative...
OGILVY SINGAPORE CROWNED CLIO AWARDS AGENCY OF THE YEAR 2026
Ogilvy Singapore has been named the 2026 Clio Awards Agency of the...
EMIRATES AND REAL MADRID EXTEND HISTORIC PARTNERSHIP
Emirates and Real Madrid have renewed their legacy partnership for five more seasons, cementing nearly two decades of collaboration. As Official Main Sponsor...
MELODY FINDS A NEW SCOOP: VADILAL AND PARLE PARTNER FOR ICE CREAM INNOVATION
Vadilal Industries and Parle Products have launched Melody Ice Cream, extending the beloved caramel-chocolate confectionery into the frozen dessert category. Through a trademark...
HAVAS PLAY STRENGTHENS NORTH AMERICAN PRESENCE WITH ARCHRIVAL ACQUISITION
Havas has acquired a majority stake in youth culture and experiential agency Archrival, expanding Havas Play’s footprint in North America. The move underscores...
ETERNAL DESIGN: GREATERGOOD CRAFTS AEVUM’S MONOCHROME IDENTITY
AEVUM, a premium longevity supplement, unveils a monochrome identity by Greatergood centred on the Fountain of Youth. Rejecting trend-driven aesthetics, the brand embraces...
THE LIFE SAVING HAIRCUT: BARBERS JOIN THE FIGHT AGAINST SKIN CANCER
Melanoma Focus has launched “The Life Saving Haircut” for Skin Cancer Awareness Month, training barbers to spot early signs of melanoma on clients’...
‘BIRDS NEVER FORGET TO FLY’ SOARS AT THE ONE SHOW 2026
A hauntingly poetic campaign from Georgia has emerged as one of the standout winners at The One Show 2026. “Birds Never Forget To...
4A’S SRI LANKA REAFFIRMS COMMITMENT TO ETHICAL STANDARDS AND INDUSTRY EXCELLENCE
4A’s Sri Lanka is reinforcing its role as a champion of ethical advertising and professional standards, placing renewed emphasis on integrity, collaboration and...
ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING
India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...
CANARY COCKTAILS AND THE ART OF MAKING IT COOL
Canary Cocktails gave Young Jerks total creative freedom to design packaging that reflects the drink’s fun. The result is a pastel-toned, logotype-led brand...
JUS-ROL EMBARKS ON BOLD REBRAND WITH BRANDON
Jus-Rol, the UK and Ireland’s leading pastry brand, begins its rebrand this June with a packaging refresh created in collaboration with Brandon Consultants....
DOM PÉRIGNON X MATHIAS KISS: A SCULPTURAL DIALOGUE IN CRYSTAL
Dom Pérignon continues its artistic dialogue with creators through a striking collaboration with Mathias Kiss. The Dom Pérignon Vintage 2012 Jeroboam is encased...
GUCCI’S MONTE CARLO CAMPAIGN CAPTURES SUMMER’S SPIRIT OF ESCAPE
Gucci’s Monte Carlo campaign captures a summer of escape through motion, light, and possibility. Set against Monaco’s cultural aura, the campaign reflects the...
AMRUT DISTILLERIES LAUNCHES AMRUT PRAVAS AT TFWA SINGAPORE
Amrut Distilleries has launched Amrut Pravas Single Malt Whisky at TFWA Singapore 2026, exclusive to Duty Free stores. Reflecting India’s diversity and tropical...
G-SHOCK × COCA-COLA: A COLLABORATION THAT FEELS INEVITABLE
The new G-SHOCK × Coca-Cola limited edition proves that the strongest collaborations go beyond logos. Drawing inspiration from Coca-Cola’s iconic contour glass bottle,...
NIDHI MAHESHWARI APPOINTED SENIOR DIRECTOR – BRAND MARKETING AT JIOSTAR
JioStar has appointed Nidhi Maheshwari as Senior Director – Brand Marketing. With a career spanning leading roles at JioHotstar, Disney+ Hotstar, Lionsgate, Parle...
RUMBLINGS AIMS TO CUT THROUGH AI NOISE WITH CULTURE-DRIVEN MARKETING INTELLIGENCE
Australian-founded platform Rumblings is positioning itself as a strategic AI partner for brands overwhelmed by data, trends and generative tools. By identifying emerging...
VIVO X300 ULTRA LAUNCHES IN INDIA WITH ZEISS OPTICS AND CINEMATIC IMAGING
Vivo has launched the X300 Ultra in India, a flagship smartphone built for professional imaging. With ZEISS optics across golden focal lengths, 200MP...
NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH
British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its...
