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Monday , 5 October 2026
BrandsELEVATED DESIGN IDENTITYMONKEY SHOULDER

MONKEY SHOULDER UNVEILS ELEVATED DESIGN IDENTITY

William Grant & Sons has introduced a refreshed design identity for Monkey Shoulder, its blended malt Scotch whisky. Rooted in Speyside yet shaped...

DR. SANDEEP GOYAL ELECTED PRESIDENT OF AAAI

The Advertising Agencies Association of India (AAAI) has unanimously elected Dr. Sandeep Goyal, Chairman and Managing Director of Rediffusion, as President for 2026–27....

SOYA: FLORISTRY REIMAGINED AS CONTEMPORARY ART

Soya, founded by Kevin Twan, blends Rikka philosophy with protea heritage to redefine floristry as contemporary art. A custom logotype, protea brand mark,...

MTR FOODS LAUNCHES FESTIVE CAMPAIGN ‘INDIA’S SWEETEST LANGUAGE’

MTR Foods has unveiled ‘India’s Sweetest Language’, a festive campaign celebrating how sweets express emotions in Indian households. Featuring an illustrated book, digital...

Redesign

CALM IN THE CHAOS: TRIP’S GLOBAL STATEMENT

La Libertad Studio’s Malli, a Georgian tkemali sauce made with wild plums, embraces minimalism in both recipe and design. With a bold slanted...

Blog

CALM IN THE CHAOS: TRIP’S GLOBAL STATEMENT

TRIP has unveiled its largest global campaign yet, “Calm in the Chaos,” featuring Joe Jonas, Kendall Jenner and Madeline Argy. The initiative redefines...

Blog

PERNOD RICARD UNVEILS MARTELL CAMPAIGN IN ASIA TRAVEL RETAIL

Pernod Ricard has launched a new marketing campaign for its Martell Cognac portfolio across Asia’s global travel retail channel, strategically timed to coincide...

Blog

APPLE PAY DEBUTS IN INDIA WITH AXIS BANK PARTNERSHIP

Apple has launched Apple Pay in India, enabling iPhone and Apple Watch users to make secure contactless payments with Axis Bank Visa and...

Top 10 of the Week

BreakingTop 10 of the Week

CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS

The Tata Sons board has approved the reappointment of N Chandrasekaran as...

LEADERSHIPTop 10 of the Week

PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT

Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...

BrandsTop 10 of the Week

GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA

Godrej Consumer Products has appointed WPP Media as its global media agency...

LEADERSHIPTop 10 of the Week

FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY

Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...

Top 10 of the Week

LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING

London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...

Leadership AppointmentsTop 10 of the Week

AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM

Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...

LatestTop 10 of the Week

FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH

Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...

AGENCYTop 10 of the Week

IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...

Tech InnovationTop 10 of the Week

SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT

Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...

News Around the Globe

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Experiential Marketing

SOCIETY MARKS DECADE WITH ‘LASTING IMPACT’ VISION

The Glendronach has unveiled its Exclusive Boynsmill House Edition to celebrate its 200th anniversary. Aged 14 years, the whisky honours two centuries of...

DR. SANDEEP GOYAL ELECTED PRESIDENT OF AAAI

The Advertising Agencies Association of India (AAAI) has unanimously elected Dr. Sandeep Goyal, Chairman and Managing Director of Rediffusion, as President for 2026–27....

SOYA: FLORISTRY REIMAGINED AS CONTEMPORARY ART

Soya, founded by Kevin Twan, blends Rikka philosophy with protea heritage to redefine floristry as contemporary art. A custom logotype, protea brand mark,...

MTR FOODS LAUNCHES FESTIVE CAMPAIGN ‘INDIA’S SWEETEST LANGUAGE’

MTR Foods has unveiled ‘India’s Sweetest Language’, a festive campaign celebrating how sweets express emotions in Indian households. Featuring an illustrated book, digital...

Video of the Day

COCA-COLA GETS SKUX WITH KIWI CAMPAIGN

Coca-Cola and VML New Zealand have launched a culturally resonant campaign that celebrates choice while keeping the brand’s iconic identity intact. By connecting...

Top Creative Works

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Advertising

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HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP

Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...

BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS

Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...

STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE

Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...

Branding

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Brands

GALAXY BUDS ON: SAMSUNG’S NEW ERA OF OPEN-EAR INNOVATION

Samsung Electronics has unveiled Galaxy Buds On, its first clip-on, open-ear earbuds designed for comfort, awareness, and seamless AI integration. With Gemini Live...

Brands

JOHNNIE WALKER BLUE LABEL UNVEILS INDIAN FESTIVE BLEND

Johnnie Walker Blue Label has introduced its Indian Festive Blend, a limited‑edition whisky inspired by India’s culinary traditions and celebratory spirit. Continuing its...

Brands

CASIO BRINGS G-SHOCK TOUGHNESS TO ANIME FESTIVAL IN DELHI

Casio Computer Co. Ltd., parent of Casio India, will showcase G-SHOCK at Mela! Mela! Anime Japan!! on 3–4 October 2026 at Pacific Mall,...

Brands

ICONICA UNIÓN USHERS IN A NEW ERA FOR CUBAN RUM

Iconica Unión has been unveiled as the ultimate expression of the Iconica Collection, celebrating the art of continuous ageing and the mastery of...

Brands

JOEL GOTT WINES INTRODUCES SAUVY B SPRITZ

Joel Gott Wines has unveiled Sauvy B, a new ready-to-drink canned Sauvignon Blanc spritz infused with electrolytes. The launch taps into spritz culture...

Brands

PROTEIN MEETS SNACKING: PARAG MILK FOODS EXPANDS AVVATAR RANGE

Parag Milk Foods has entered the snacking segment with Avvatar Popped Protein Chips, extending its nutrition portfolio beyond powders, beverages and bars. The...

Marketing

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DIMPLE ASHER JOINS ZEE ENTERTAINMENT AS ASSOCIATE DIRECTOR – MARKETING & COMMUNICATIONS

Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Communications, Zee Network. In her new role, she will...

SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA

Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...

ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS

Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...

SAMSUNG’S TIM COOK MOMENT GOES VIRAL

Samsung New Zealand went viral after finding a man named Tim Cook in Palmerston North, just a day after Apple launched its foldable...