SMALL ACTS, BIG CHANGE: NEW CAMPAIGN URGES AUSTRALIANS TO RETHINK YOUTH HOMELESSNESS
A new campaign for Youth Off The Streets challenges apathy towards youth homelessness in Australia, highlighting how small gestures can transform lives. Through real-life stories...
AARON AWARDS REVEAL INAUGURAL WINNERS
The AARON Awards have announced their inaugural winners, recognising AI-native creativity in advertising across 45 countries. Celebrating human–AI collaboration, craft and originality, the...
COCA-COLA INDIA’S ANIME ADVENTURE FOR CHARGED PRO
Coca-Cola India launches Charged Pro with a hand-drawn anime campaign by WPP Open X, Ogilvy Gurugram, and Hungry Films. Set in Varanasi, the...
WINDOWS UPDATE CONFIRMS SECURE BOOT PROTECTION
Microsoft’s April Patch Tuesday update introduces a new Secure Boot status indicator in Windows 10 and 11. The feature uses green, yellow, or...
HENNESSY AND LEBRON JAMES UNITE IN A BOLD LIMITED EDITION COLLABORATION
Hennessy V.S.O.P has launched a limited-edition collaboration with LeBron James, designed by Appartement 103. Centred on James’s iconic “crowning gesture,” the vibrant packaging...
A LIFE IN DESIGN, A HEART IN POORAM: PHILIP THOMAS REFLECTS ON THRISSUR’S GRAND FESTIVAL
As a professional in the design field, Philip Thomas, Country Head of the World Design Council, interprets Thrissur Pooram as more than a festival. He...
GREY GOOSE PARTNERS WITH THE DEVIL WEARS PRADA 2
View Post(opens in a new tab) GREY GOOSE has partnered with The Devil Wears Prada 2 in a bold campaign blending fashion, film, and cocktail...
LUX REWRITES THE FEED: HOW A SOAP BRAND IS TURNING ADS INTO ALGORITHMIC INTERVENTIONS
Summary: LUX has partnered with VML to launch “LUX My Algorithm," a global campaign that transforms advertising into behavioural signals designed to reshape...
OMNICOM ADVERTISING ASIA UNVEILS REGIONAL LEADERSHIP TEAM TO NAVIGATE COMPLEX MARKETS
Omnicom Advertising Asia has formed a new regional leadership team, bringing together...
SONY WORLD PHOTOGRAPHY AWARDS 2026 LIGHTS UP SOMERSET HOUSE
In a dazzling showcase of global talent, the Sony World Photography Awards...
AUSTRALIA’S CREATIVE LEADERS JOIN CANNES LIONS 2026 JURIES
Cannes Lions has announced its juries for 2026, with 14 Australians selected...
INDIAN CREATIVE LEADERS TAKE CENTRE STAGE IN CANNES LIONS 2026 JURY LINE-UP
Ten Indian advertising leaders have been named to the Cannes Lions 2026...
HYUNDAI MOTOR GROUP PARTNERS WITH EXPLORATORIUM FOR SEOUL SCIENCE MUSEUM
Hyundai Motor Group has announced a long-term partnership with San Francisco’s Exploratorium...
TIME 100 SPOTLIGHTS INDIA’S EXPANDING GLOBAL INFLUENCE ACROSS SECTORS
TIME Magazine’s 2026 list of the 100 most influential people features prominent...
OMNICOM OCEANIA STRENGTHENS LEADERSHIP WITH KEY APPOINTMENTS
Omnicom Oceania has expanded its Executive Leadership Team with two senior appointments....
BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER
As FIFA World Cup 2026 fever builds, LEGO launches its new Editions...
FORESTS WITHOUT NAMES: HYUNDAI MOTOR BRINGS HIDDEN SEA FORESTS INTO THE LIGHT
Hyundai Motor Company has launched its ‘Forests Without Names’ campaign during Earth...
OMNICOM PRODUCTION STRENGTHENS NORTH AMERICA FOOTPRINT WITH TRIO OF REGIONAL PRESIDENTS
Omnicom Production has restructured its North American leadership, appointing Deborah Heslip, JT...
FILM EXPO INDIA 2026: SHAPING TOMORROW’S CINEMA
Film Expo India, held at Bharat Mandapam, New Delhi from 26 to 30 August 2026, unites filmmakers, producers, investors, and creative talent. With...
AARON AWARDS REVEAL INAUGURAL WINNERS
The AARON Awards have announced their inaugural winners, recognising AI-native creativity in advertising across 45 countries. Celebrating human–AI collaboration, craft and originality, the...
COCA-COLA INDIA’S ANIME ADVENTURE FOR CHARGED PRO
Coca-Cola India launches Charged Pro with a hand-drawn anime campaign by WPP Open X, Ogilvy Gurugram, and Hungry Films. Set in Varanasi, the...
WINDOWS UPDATE CONFIRMS SECURE BOOT PROTECTION
Microsoft’s April Patch Tuesday update introduces a new Secure Boot status indicator in Windows 10 and 11. The feature uses green, yellow, or...
CREATIVITY’S QUIET REVOLUTION: POWERING A SUSTAINABLE FUTURE AMID AI SHADOWS
In the bustling streets of Mumbai and Delhi, where artists blend ancient motifs with digital graffiti, or the tech incubators of Nairobi crafting...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
ALIA BHATT JOINS MYNTRA AS BRAND AMBASSADOR, LAUNCHES GLOW UP DAYS CAMPAIGN
Myntra has appointed Alia Bhatt as its brand ambassador for both its core fashion platform and Myntra Beauty, unveiling her first campaign to...
Heineken’s Elevator Pop-Up Brings First Sip to Singapore’s CBD
Heineken Singapore surprised office workers at One Raffles Quay by transforming an elevator into a pop-up bar. The two-hour stunt served chilled beers...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
NUTELLA’S BOLD PEANUT LEAP: FIRST NEW FLAVOUR IN 60 YEARS TARGETS NORTH AMERICAN CRAVINGS
In a nostalgic nod to its cosmic cameo on Artemis II, Nutella unveils Peanut – its first flavour innovation since 1964. Blending iconic...
FANTA LEVELS UP WITH GLOBAL GAMING CAMPAIGN IN COLLABORATION WITH XBOX AND ACTIVISION BLIZZARD
Fanta has launched a global gaming campaign in collaboration with Xbox and Activision Blizzard, bringing together five iconic gaming franchises in a special-edition...
THE NORTH FACE LAUNCHES UNIVERSAL COLLECTION FOR INCLUSIVE EXPLORATION
The North Face has unveiled the Universal Collection, an inclusive outdoor gear line co-created with adaptive athletes and the adaptive sports community. Featuring...
APPARTEMENT 103 REIMAGINES FESTIVE LUXURY WITH HENNESSY VS FLASK COLLECTION
Appartement 103 has unveiled a vibrant year-end collaboration with Hennessy, introducing a bold VS Flask Collection. Featuring three striking colourways, the limited-edition release...
A SPRITZ REIMAGINED: HOW TANICA IS BOTTLING AUSTRALIA’S OPEN-AIR LIFESTYLE
A new Australian spritz, TANICA, is challenging Europe’s long-held dominance of aperitif culture by embracing native botanicals and a distinctly local way of...
OMNICOM OCEANIA APPOINTS DAVID GATT TO DRIVE AI-LED MARKETING TRANSFORMATION
Omnicom Oceania has named David Gatt as Managing Director, Marketing Operations & Ecosystem Design, a new role aimed at helping brands redesign marketing...
APPLE INDIA APPOINTS SHAGUN SEDA AS HEAD OF MARKETING COMMUNICATIONS
Apple India has appointed Shagun Seda as Head of Marketing Communications, entrusting her with brand strategy, creative communications and integrated marketing initiatives. With...
ANKIT DESAI JOINS MONDELĒZ INTERNATIONAL AS SENIOR DIRECTOR – MARKETING
Ankit Desai has joined Mondelēz International as Senior Director – Marketing, after nearly seven years at The Hershey Company. He will lead marketing...
VINEETH JAYENDRANATH TO LEAD VODAFONE IDEA’S MUMBAI MARKETING PUSH
Vodafone Idea Limited has elevated Vineeth Jayendranath as VF & Marketing Head – Mumbai. With over 12 years of telecom and IT experience,...
