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Tuesday , 20 October 2026
Campaigns

CATCH SALT & SPICES DEEPENS CULTURAL CONNECTION WITH SAREGAMA

Catch Salt & Spices, part of DS Group, has renewed its partnership with ZEE’s flagship family reality show SAREGAMA for a second season....

AAAI LAUNCHES CREATIVE COUNCIL WITH JOSY PAUL AT THE HELM

The Advertising Agencies Association of India (AAAI) has announced the establishment of its Creative Council, appointing Josy Paul as Head. The Council will...

ASHOK LEYLAND CELEBRATES DURGA PUJA WITH A FILM ON JOURNEYS AND HOMECOMINGS

Ashok Leyland’s Durga Puja campaign captures the festival’s essence of homecoming through the story of a woman driver. The film parallels Maa Durga’s...

HCG CANCER HOSPITALS LAUNCHES ‘LEFT RIGHT KIYA KYA?’ TO MAKE BREAST AWARENESS A MONTHLY HABIT

HCG Cancer Hospitals has launched ‘Left Right Kiya Kya?’, a nationwide campaign urging women to make breast awareness a monthly routine. Combining music,...

Brands

OPPO F35 SERIES CAPTURES FOUR RECORD-BREAKING GROUP SELFIES

OPPO F35 Series has cemented its identity as the Group Selfie Expert by achieving four record-breaking feats across India. From Kerala’s world record...

Latest

COCKROACH EFFIGY JOINS RAVAN AT DELHI RAMLEELA

This year’s Ramleela in Pitampura, Delhi, will see a 30-foot cockroach effigy set ablaze alongside Ravan, Kumbhkaran and Meghnad. Organised by the Shree...

ART

CASELY AND MOMA UNITE TO BRING ART TO EVERYDAY TECH

Casely has partnered with The Museum of Modern Art in New York to create a collection of phone cases and tech accessories featuring...

Brands

KEELLS AND HULSBOSCH UNVEIL ‘KEEP LIFE FRESH’ BRAND PLATFORM

Internationally acclaimed branding agency Hulsbosch has partnered with Sri Lanka’s supermarket leader Keells to launch a new brand strategy and integrated campaign, ‘Keep...

Top 10 of the Week

BreakingTop 10 of the Week

CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS

The Tata Sons board has approved the reappointment of N Chandrasekaran as...

LEADERSHIPTop 10 of the Week

PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT

Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative...

BrandsTop 10 of the Week

GODREJ CONSUMER PRODUCTS CONSOLIDATES GLOBAL MEDIA MANDATE WITH WPP MEDIA

Godrej Consumer Products has appointed WPP Media as its global media agency...

LEADERSHIPTop 10 of the Week

FABULATE APPOINTS VALERIE MADON TO LEAD REGIONAL CREATIVE STRATEGY

Fabulate has appointed Valerie Madon, former McCann Worldgroup APAC chief creative officer,...

Top 10 of the Week

LONDON PACKAGING WEEK 2026 TO SHOWCASE THE FUTURE OF PACKAGING

London Packaging Week 2026 will bring together more than 5,700 packaging professionals,...

Leadership AppointmentsTop 10 of the Week

AIR INDIA CHARTS A NEW COURSE AS TEWOLDE GEBREMARIAM TAKES THE HELM

Air India has appointed aviation veteran Tewolde Gebremariam as its new Chief...

LatestTop 10 of the Week

FORWARD FASTER NOW|APAC 2026: DRIVING BUSINESS LEADERSHIP FOR SUSTAINABLE AND INCLUSIVE GROWTH

Colombo will host “Forward Faster Now|APAC 2026” on 11–12 August, uniting over...

AGENCYTop 10 of the Week

IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record...

Tech InnovationTop 10 of the Week

SAMSUNG OVERTAKES NVIDIA AS WORLD’S MOST PROFITABLE TECH GIANT

Samsung Electronics has overtaken NVIDIA as the world’s most profitable tech company,...

News Around the Globe

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Campaigns

PARACHUTE ADVANSED BODY LOTION CELEBRATES SOFTNESS IN EVERYDAY AFFECTION

Marico has launched a digital campaign for Parachute Advansed Body Lotion, highlighting softness as a bridge in everyday moments of affection between couples....

AAAI LAUNCHES CREATIVE COUNCIL WITH JOSY PAUL AT THE HELM

The Advertising Agencies Association of India (AAAI) has announced the establishment of its Creative Council, appointing Josy Paul as Head. The Council will...

ASHOK LEYLAND CELEBRATES DURGA PUJA WITH A FILM ON JOURNEYS AND HOMECOMINGS

Ashok Leyland’s Durga Puja campaign captures the festival’s essence of homecoming through the story of a woman driver. The film parallels Maa Durga’s...

HCG CANCER HOSPITALS LAUNCHES ‘LEFT RIGHT KIYA KYA?’ TO MAKE BREAST AWARENESS A MONTHLY HABIT

HCG Cancer Hospitals has launched ‘Left Right Kiya Kya?’, a nationwide campaign urging women to make breast awareness a monthly routine. Combining music,...

Video of the Day

RÆBURN TESTS AI’S CREATIVE FOOTPRINT

RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...

Top Creative Works

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Advertising

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AAAI LAUNCHES CREATIVE COUNCIL WITH JOSY PAUL AT THE HELM

The Advertising Agencies Association of India (AAAI) has announced the establishment of its Creative Council, appointing Josy Paul as Head. The Council will...

RÆBURN TESTS AI’S CREATIVE FOOTPRINT

RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...

HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP

Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...

Branding

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Brands

OPPO F35 SERIES CAPTURES FOUR RECORD-BREAKING GROUP SELFIES

OPPO F35 Series has cemented its identity as the Group Selfie Expert by achieving four record-breaking feats across India. From Kerala’s world record...

Brands

KEELLS AND HULSBOSCH UNVEIL ‘KEEP LIFE FRESH’ BRAND PLATFORM

Internationally acclaimed branding agency Hulsbosch has partnered with Sri Lanka’s supermarket leader Keells to launch a new brand strategy and integrated campaign, ‘Keep...

Brands

OPPO INDIA PARTNERS WITH LOLLAPALOOZA 2027 TO CELEBRATE YOUTH CULTURE

OPPO India has announced its partnership with Lollapalooza India 2027 as an Associate Partner, positioning the Reno Series at the intersection of technology,...

Brands

HIBIKI HARMONY MEETS CHISO: A CELEBRATION OF JAPANESE ARTISTRY

Hibiki Japanese Harmony has partnered with Kyoto’s Chiso kimono house to unveil its 2026 Limited-Edition bottle. Featuring a bespoke floral design inspired by...

Brands

GALAXY BUDS ON: SAMSUNG’S NEW ERA OF OPEN-EAR INNOVATION

Samsung Electronics has unveiled Galaxy Buds On, its first clip-on, open-ear earbuds designed for comfort, awareness, and seamless AI integration. With Gemini Live...

Brands

JOHNNIE WALKER BLUE LABEL UNVEILS INDIAN FESTIVE BLEND

Johnnie Walker Blue Label has introduced its Indian Festive Blend, a limited‑edition whisky inspired by India’s culinary traditions and celebratory spirit. Continuing its...

Marketing

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VIRAT KHANNA JOINS TATA CONSUMER PRODUCTS AS VP – MARKETING & INNOVATION, BEVERAGES

Tata Consumer Products has appointed Virat Khanna as Vice President – Marketing & Innovation, Beverages. Transitioning from skincare to beverages after five years...

DIMPLE ASHER JOINS ZEE ENTERTAINMENT AS ASSOCIATE DIRECTOR – MARKETING & COMMUNICATIONS

Zee Entertainment Enterprises Limited has appointed Dimple Asher as Associate Director – Marketing & Communications, Zee Network. In her new role, she will...

SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA

Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build...

ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS

Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital...