Advertising
MCCANN INDIA LAUNCHES FRESH TAKE 2026 TO EMPOWER EMERGING AD FILM DIRECTORS
McCann India has announced the launch of Fresh Take 2026, a new platform designed to accelerate the careers of early‑stage ad film directors....
ALDI TOPS WORLD CUP AD RANKINGS AS ADIDAS OUTSHINES NIKE
System1 has crowned Aldi’s 2022 “Feast for Football” the greatest FIFA World Cup advertisement of all time, while Adidas emerged as the strongest-performing...
‘BIRDS NEVER FORGET TO FLY’ SOARS AT THE ONE SHOW 2026
A hauntingly poetic campaign from Georgia has emerged as one of the standout winners at The One Show 2026. “Birds Never Forget To...
CHEETOS TURNS ORANGE-STAINED FINGERS INTO AN AWARD-WINNING ADVERTISING PHENOMENON
Cheetos and creative agency Goodby Silverstein & Partners have transformed the messy aftermath of snacking into a celebrated marketing idea with “The Official...
4A’S SRI LANKA REAFFIRMS COMMITMENT TO ETHICAL STANDARDS AND INDUSTRY EXCELLENCE
4A’s Sri Lanka is reinforcing its role as a champion of ethical advertising and professional standards, placing renewed emphasis on integrity, collaboration and...
ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING
India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
