Advertising
ASCI DRAFTS AI LABELLING RULES TO REIN IN SYNTHETIC ADVERTISING
India’s advertising watchdog has proposed new draft guidelines requiring brands to label AI-generated advertising content where it could materially influence consumer decisions. The...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
GRADA REIMAGINES DECAF WITH STRIKING DESIGN FOR MIDNIGHT RELEASE
Australian coffee liqueur brand Grada introduces Midnight Decaf with bold new packaging by Weave. Blending its signature blue with vibrant orange, the design...
AI’S INFLECTION POINT IN ADVERTISING
On International Design Day, Creative Consultant and AI Filmmaker Chntan N Shah unveils India’s longest AI‑driven narrative brand film. At 78 seconds, featuring...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
BRANDON AND BAKEAWAY SPARK DOH! – A NEW ERA FOR BAKE-AT-HOME COOKIE DOUGH
Independent agency Brandon has partnered with BakeAway to launch Doh!, a playful new bake-at-home cookie dough brand. Rolling out across Tesco, Asda, Ocado...
