Advertising
WHAT IF YOUR NEWSPAPER COULD TALK? HYUNDAI’S BAYON TURNS PRINT INTO AN AUDIO EXPERIENCE
Hyundai has unveiled an innovative print advertising concept for the BAYON, transforming a conventional four-page newspaper jacket into an interactive audio experience. With...
AAAI LAUNCHES CREATIVE COUNCIL WITH JOSY PAUL AT THE HELM
The Advertising Agencies Association of India (AAAI) has announced the establishment of its Creative Council, appointing Josy Paul as Head. The Council will...
ELEVENLABS LAUNCHES $100,000 GLOBAL AD CHALLENGE
ElevenLabs has announced a global competition inviting creators to craft the world’s catchiest advertisement, with $100,000 in prizes at stake. Open until 1...
RÆBURN TESTS AI’S CREATIVE FOOTPRINT
RÆBURN has unveiled a new film project produced with Belief Studio, applying its RÆMADE ethos to generative AI. Conscious of environmental impacts, the...
HAVAS PLAY LAUNCHES INTERACTIVE ADVERTISING WITH IION PARTNERSHIP
Havas Play has partnered with gaming advertising platform iion to launch Havas Play:able, a new offering across ANZ and APAC that enables brands...
DURGA WITHIN: RELIANCE TRENDS CELEBRATES FIVE EXPRESSIONS OF WOMANHOOD THIS DURGA PUJA
Reliance TRENDS and Plus One Design bring the spirit of Durga Puja to contemporary fashion with ‘Trends Hopping – 5 Days. 5 Looks’....
BIGDATR LAUNCHES COMPLIANCE PLATFORM FOR REGULATORS
Bigdatr has launched a compliance platform for regulators, expanding its advertising intelligence capabilities into consumer protection. The system monitors 1.2 million ads monthly,...
STARBUCKS TURNS PLUSH INTO COLLECTIBLE CULTURE
Starbucks is expanding its merchandise strategy with a plush collection that transforms brand loyalty into lifestyle symbolism. Beyond utility, the plush toys act...
