Brands
WHEN MARKETING MEETS PURPOSE: JOYALUKKAS AND THE POWER OF MEANINGFUL PARTICIPATION
Joyalukkas emerging as the L1 bidder for Tamil Nadu’s ₹755-crore ‘Thaimaman Thanga Mothiram’ scheme shows how brands can create meaning beyond commerce. With...
FLIPKART LAUNCHES THE SNEAKER PROJECT TO CELEBRATE INDIA’S SNEAKER CULTURE
Flipkart has unveiled The Sneaker Project, a campaign dedicated to sneaker enthusiasts across India. Designed to capture the passion, pursuit and joy behind...
TANQUERAY APERITIVO ELEVATES FEIERABEND ACROSS DACH REGION
Tanqueray Aperitivo has launched in Germany, Austria and Switzerland, introducing a premium, lighter and refreshing alternative for the Feierabend ritual. Crafted with natural...
BARISTA PARTNERS YOGA BAR FOR PROTEIN CAFÉ RANGE
Barista Coffee Company Limited has joined hands with Yoga Bar to launch protein-infused beverages and café food items across India. The collaboration blends Barista’s coffee expertise with Yoga Bar’s whey protein, offering consumers healthier...
BARISTA PARTNERS FOR PROTEIN CAFÉ RANGE
Barista Coffee Company Limited has joined hands with Yoga Bar to launch protein-infused beverages and café food items across India. The collaboration blends...
THIRTY YEARS OF THE OCTAVIA: ŠKODA’S TIMELESS COMPANION
Škoda celebrates 30 years of the Octavia, its bestselling model with nearly 7.9 million units sold since 1996. Across four generations, the Octavia...
VERA WESSOLEK APPOINTED DIRECTOR OF MARKETING AT MERCEDES-BENZ CARS MIDDLE EAST
Mercedes-Benz Cars Middle East has named Vera Wessolek as Director of Marketing, Distribution Network and Online-to-Offline for both the regional business and the...
SORENTO ARRIVES IN INDIA WITH A NEW DEFINITION OF POWER
Kia India has launched the Sorento, one of its most celebrated global nameplates, marking its debut in the Indian market. The campaign positions...
