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Friday, October 17, 2025

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Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value

Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats, the...

The One Club for Creativity Introduces ‘The One Show Indies’ to Celebrate Independent Creativity

The One Club for Creativity has unveiled one of the most transformative updates to its prestigious global One Show awards in decades — the...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

Vinod Intelligent Cookware Partners as Co-Powered Sponsor of Colors – Gujarati’s Long-Running Cooking Show Rasoi, Enhancing Regional Brand Presence

Vinod Intelligent Cookware, one of India’s most trusted kitchenware brands, has partnered with Rasoi, the popular Gujarati cooking show on Colors Gujarati, as the Co-powered sponsor...

KidsCan & Droga5 ANZ Dress Landmark Artwork to Highlight Child Hardship in New Zealand

KidsCan and Droga5 ANZ, part of Accenture Song, have joined forces to create a powerful new awareness campaign, Boy Walking, shining a light on the 157,000...

Royal Stag Water Launches Innovative AI Festive Campaign ‘#CelebrateLarge’ with Rohit Sharma

Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, celebrating the youthful spirit...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

The One Club for Creativity Introduces ‘The One Show Indies’ to Celebrate Independent Creativity

The One Club for Creativity has unveiled one of the most transformative updates to its prestigious global One Show awards in decades — the launch of The One Show Indies, a dedicated platform celebrating the achievements of independent agencies, design studios, production houses, and creators. Set to debut as part of The One Show 2026, The One Show Indies is open exclusively to entities with genuine independent ownership — those with at least 51% founder or staff ownership and a footprint of no more than four physical offices. With this new addition, The One Club aims to make the coveted One Show Pencil more accessible to a broader community of creative independents worldwide — shining the spotlight on those who thrive...

Top 5 of the week

Media

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Marketing

Branding

‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand...

Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored...

Siniat and IMA B2B launch ‘The One’ brand...

Building materials leader, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, 'Siniat....

Allana Pet Solutions Partners with Shubman Gill as...

Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced its association with...
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