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Monday, December 1, 2025

Latest News

LACOSTE’S ICONIC CROCODILE STEPS ASIDE IN POWERFUL CAMPAIGN FOR ENDANGERED SPECIES

Lacoste replaced its iconic crocodile logo with endangered animals in a limited-edition collection, producing only as many shirts as the number of each species...

LAQSHYA MEDIA GROUP UNVEILS LAQSHYA STORYWORKS, APPOINTS RAVI KUDESIA TO LEAD NEW CONTENT DIVISION

Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital and...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

NUVIE LAUNCHES INDIA’S FIRST PROTEIN COFFEE, BLENDING TASTE, ENERGY, AND NUTRITION IN ONE BOTTLE

Nuvie has introduced India’s first ready-to-drink Protein Coffee, combining 20g of complete protein with authentic coffee and 60mg caffeine. With no added sugar and just 160...

HUGGIES INDIA INTRODUCES ‘GEELU MONSTER’ TO SPOTLIGHT BABY WETNESS AND FAST ABSORPTION1

Huggies India’s new campaign features the ‘Geelu Monster’, a character symbolising lingering wetness on a baby’s skin. Based on insights from mothers, the film highlights the...

PARLE PRODUCTS APPOINTS VINAYAK DESHPANDE AS NEW CHRO TO STRENGTHEN HR LEADERSHIP

Parle Products has appointed Vinayak Deshpande as Chief Human Resources Officer, bringing over 20 years of experience across Amazon, Kerry, GSK, Glenmark, PepsiCo and ACC. With...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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Client: Debenhams

 
 

#Drikitup

Client: Bisleri India

Get Paid, Not Played

Client: Razorpay

Keep Walking Campaign

Client: Johnnie Walker  

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Advertising

LAQSHYA MEDIA GROUP UNVEILS LAQSHYA STORYWORKS, APPOINTS RAVI KUDESIA TO LEAD NEW CONTENT DIVISION

Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital and experiential platforms. Industry veteran Ravi Kudesia joins as VP and Business Head, guiding the vertical’s growth as LMG expands its integrated marketing and creative innovation capabilities.   Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital and experiential platforms. Industry veteran Ravi Kudesia joins as VP and Business Head, guiding the vertical’s growth as LMG expands its integrated marketing and creative innovation capabilities.   Laqshya Media Group has strengthened its ambitions in integrated marketing with the launch of Laqshya StoryWorks, a dedicated content...

Top 5 of the week

Media

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Marketing

Branding

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN...

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing...

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one...
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