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Showroom B2B Hosts Four-Day Roadshow, Showcases Category Expansion and Future Fashion Trends

Showroom B2B (3Fate Technologies Pvt. Ltd.), India’s leading B2B platform for value fashion, successfully concluded its four-day roadshow held between 24th and 27th September...

Tata Tea Chakra Gold illuminates Mysuru Dasara with its first-of-its-kind interactive festive activation

Tata Tea Chakra Gold, one of South India’s most loved and trusted tea brands, is celebrating the spirit of Dasara in Karnataka through its...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy

Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the company has launched...

Celebrating Gen Z Flavors: Chinese Wok Teams Up with Rusk Media

Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, has announced a high-impact collaboration with Rusk Media’s latest digital series, Office Dancers. This partnership marks one...

Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment

Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created in collaboration...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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Tata Tea Chakra Gold illuminates Mysuru Dasara with its first-of-its-kind interactive festive activation

Tata Tea Chakra Gold, one of South India’s most loved and trusted tea brands, is celebrating the spirit of Dasara in Karnataka through its first-of-its-kind festive consumer activation that seamlessly integrates, cultural on-ground engagement, digital innovation, along with special festive packs for an immersive consumer experience. https://youtu.be/-wZG3P1Vct0 This year, Tata Tea Chakra Gold celebrates Dasara through a striking 20-foot installation near the iconic Mysuru Exhibition Grounds, positioned at the heart of the city. Crowds are drawn to an engaging interactive drum which when played, sets off waves of LED lights across the installation, illuminating the festive procession, drummer along with a strong cup of Tata Tea Chakra Gold cup lighting up. Once the cup lights up, participants receive a coupon for...

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Branding

Siniat and IMA B2B launch ‘The One’ brand...

Building materials leader, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, 'Siniat....

Allana Pet Solutions Partners with Shubman Gill as...

Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced its association with...

Magellan Financial Group unveils new brand architecture, signalling...

Magellan Financial Group (MFG) has unveiled its new corporate brand, via strategic brand and design studio, Accompany, designed to...
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