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Thursday, November 27, 2025

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INDIAN ADVERTISING LOSES A VISIONARY: REMEMBERING RAM SEHGAL

Ram Sehgal, one of Indian advertising’s most respected leaders and a prolific writer, has passed away. Over four decades, he shaped creative standards at...

JOHNNIE WALKER ELEVATES LUXURY WHISKY EXPERIENCES WITH GLOBAL POP-UPS AND COUTURE COLLABORATION

Johnnie Walker has expanded its luxury whisky experiences with a Changi Airport pop-up, offering rare tastings and personalised gifting, alongside the Singapore launch of...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

INDIA’S TV RATINGS SCAM: WHEN NUMBERS LIE AND TRUST IS AT STAKE

A ₹100‑crore TV ratings scam has rocked India’s television industry, exposing flaws in audience measurement and prompting the Ministry of Information & Broadcasting to plan a...

MICHAEL J. BENDER NAMED PERMANENT CEO AS KOHL’S ENTERS A NEW PHASE OF TRANSFORMATION

Kohl’s Corporation has appointed Michael J. Bender as its new CEO, effective 23 November 2025, following a strong interim tenure. With three decades of retail experience,...

BEER, REINVENTED: HOW EPIC CLEANTEC IS TURNING SHOWER WATER INTO A SUSTAINABLE BREWING REVOLUTION

Epic Cleantec has unveiled two beers—Shower Hour IPA and Laundry Club Kölsch—crafted using highly purified recycled water from showers and laundry systems. By turning greywater into...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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Client: Debenhams

 
 

#Drikitup

Client: Bisleri India

Get Paid, Not Played

Client: Razorpay

Keep Walking Campaign

Client: Johnnie Walker  

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Advertising

JOHNNIE WALKER ELEVATES LUXURY WHISKY EXPERIENCES WITH GLOBAL POP-UPS AND COUTURE COLLABORATION

Johnnie Walker has expanded its luxury whisky experiences with a Changi Airport pop-up, offering rare tastings and personalised gifting, alongside the Singapore launch of The Couture Blend crafted by Dr Emma Walker and Olivier Rousteing. In London, the Harrods Vault Boutique also drew shoppers with masterclasses and exclusive Scotch selections.   Johnnie Walker, the world’s number one brand in Travel Retail, has once again elevated the luxury spirits experience for global travellers through a series of immersive activations that blend craftsmanship, culture, and exclusivity. The brand’s latest partnership with Changi Airport Group and Lotte Duty Free has transformed Singapore’s Changi Airport Terminal 3 into a destination for whisky lovers seeking rare discoveries and sensorial indulgence. The specially designed pop-up invites...

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YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN...

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing...

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one...
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