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Vedanta names Sonal Choithani as group chief brand & communications officer

Vedanta Group has announced the appointment of Sonal Choithani as its new Chief Brand & Communications Officer, a move that signals the conglomerate’s continued...

Shalini Pandey Shines with Strength and Style in Tyaani Jewellery’s ‘Forces of Tyaani’ Campaign

Shalini Pandey has always been one to embrace bold, unfiltered expression—on-screen and off. Now, she channels that fearless spirit as the newest face of...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

DDB Group Singapore Bolsters Strategic Depth with Senior Strategist Daniel Huang, Launches Emotion-Focused Planning Tool

DDB Group Singapore has reinforced its strategic planning arsenal with the appointment of Daniel Huang as Senior Strategist. Bringing a global perspective shaped by stints in...

Dhruv Warrior Joins VML India as Executive Creative Director

VML India, WPP’s marketing transformation powerhouse, has announced the appointment of Dhruv Warrior as its new Executive Creative Director. With a rich and diverse career spanning...

FNP Unveils India’s First AI-Generated Rakhi Film, Celebrating Bonds Beyond Borders

FNP (Ferns N Petals), India’s most beloved gifting brand and a pioneer in Rakhi retail, has launched a pathbreaking Rakhi brand film created entirely using artificial...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

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#ShineBrighter

Client: Zeya By Kundan

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Shalini Pandey Shines with Strength and Style in Tyaani Jewellery’s ‘Forces of Tyaani’ Campaign

Shalini Pandey has always been one to embrace bold, unfiltered expression—on-screen and off. Now, she channels that fearless spirit as the newest face of Tyaani Jewellery by Karan Johar, fronting the brand’s signature campaign, “Forces of Tyaani.” Making a powerful debut, Shalini stuns in a sculpted monokini, layered with Tyaani’s natural uncut diamonds, ruby accents, and richly hued gemstone beads. The look, though deeply rooted in heritage craftsmanship, is styled like contemporary armour—fierce, feminine, and undeniably modern. Her minimalist silhouette only amplifies the drama of the jewels, while her steady gaze and confident stance exude quiet power. The moment is magnetic, cinematic, and a perfect embodiment of the campaign’s essence: strength in elegance. The second look strikes a more introspective note....

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Marketing

Branding

Ananya Birla to Helm Birla Cosmetics as Founder...

Entrepreneur, business leader, and changemaker Ananya Birla has officially forayed into the beauty and personal care space with the...

ISOPURE® Welcomes Rashmika Mandanna as Its First Brand...

ISOPURE®, a globally renowned name in Zero and Low-Carb Protein nutrition, proudly announces Rashmika Mandanna as its first-ever brand...

Myntra’s Latest Campaign, M-Now, Turns Fashion Emergencies into...

Myntra has unveiled its latest campaign for M-Now, its new expedited delivery service that promises fashion and beauty essentials...
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