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Friday, August 22, 2025

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Prasoon Joshi Inducted into IAA Hall of Fame: Celebrating a Creative Visionary Who Bridges Culture, Purpose, and Storytelling

When the International Advertising Association (IAA) announced the induction of Prasoon Joshi into its prestigious Hall of Fame, it was more than just another...

Dentsu India Unveils Podcast Network, Tapping Industry Leaders to Transform Brand Narratives

Dentsu India has unveiled the Dentsu Podcast Network (DPN), a dedicated vertical aimed at unlocking the next chapter in branded content and enabling brands...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

Bold and Black: Nissan Magnite Kuro Edition Fronts TBWAIndia & OMD India’s New Campaign

Nissan India has rolled out “The Boldest Black,” a visually arresting campaign conceptualized by Nissan United—the integrated team that brings together the creative expertise of TBWAIndia...

Ishita Misra and Pradyot Mokashi Unveil Colloquial – An Independent Creative Agency That Echoes Only Its Brands

Mumbai has welcomed a new player in the advertising landscape with the launch of Colloquial, an independent creative agency founded by Ishita Misra and Pradyot Mokashi....

TBWAMedia Arts Lab Strengthens Sydney Leadership with Appointment of Anna Hunt as Managing Director and Promotion of Stuart Alexander to Executive Creative Director

Apple’s dedicated global creative agency, TBWAMedia Arts Lab, has announced a significant leadership reshuffle in its Sydney office, marking a new chapter for its creative and...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Dentsu India Unveils Podcast Network, Tapping Industry Leaders to Transform Brand Narratives

Dentsu India has unveiled the Dentsu Podcast Network (DPN), a dedicated vertical aimed at unlocking the next chapter in branded content and enabling brands to engage audiences through one of India’s most intimate and fastest-growing storytelling formats. In a country as culturally diverse as India, podcasts are emerging as more than just entertainment—they are a bridge that spans metros and smaller towns, English and vernacular, mainstream and niche. With end-to-end capabilities in production, hosting, distribution, and monetisation, DPN is designed to help brands move beyond awareness to build affinity, trust, and long-term communities across every corner of Bharat. To drive this vision, dentsu has appointed Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar as Vice Presidents, reporting to Sahil Shah, CEO, Dentsu...

Top 5 of the week

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Marketing

Branding

Colgate-Palmolive Unveils New Corporate Identity with Purpose-Driven Tagline:...

Colgate-Palmolive, the global leader in consumer health and hygiene products, has revealed a refreshed corporate brand identity along with...

Shalini Pandey Shines with Strength and Style in...

Shalini Pandey has always been one to embrace bold, unfiltered expression—on-screen and off. Now, she channels that fearless spirit...

Ananya Birla to Helm Birla Cosmetics as Founder...

Entrepreneur, business leader, and changemaker Ananya Birla has officially forayed into the beauty and personal care space with the...
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