Brand Launches
UNDERDOG STUDIO BETS ON OUTCOMES OVER HOURS AS TEARLE AND CLARKE CHALLENGE CONSULTING STATUS QUO
Former VML and McDonald’s executives Thomas Tearle and Brent Clarke have launched Underdog Studio, an Australian consultancy focused on outcome-based transformation. Targeting high-growth...
ISLAND IMPACT AIMS TO REFRAME SRI LANKA’S GLOBAL TOURISM NARRATIVE
IN10NT Digital has launched Island Impact to strengthen Sri Lanka’s digital tourism identity as arrivals surpass 2.3 million. The initiative seeks to bridge...
JOHNNIE WALKER UNVEILS BLUE LABEL AZURE FOR GLOBAL TRAVELLERS
Johnnie Walker has launched Blue Label Azure, a coastal-inspired limited-edition release available exclusively to global travellers. Debuting at London Heathrow in May, the...
APPLE TURNS ALBUM LAUNCH INTO IMMERSIVE PUZZLE WITH “HVL BY MCK” SHOT ON IPHONE 17 PRO
Apple collaborates with Media Arts Lab Southeast Asia, Vietnamese rapper MCK and director Phương Vũ to unveil a 360-degree album trailer shot entirely on iPhone...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
RICARD LAUNCHES READY-TO-DRINK 4.5% BOTTLE ACROSS FRANCE
Ricard has unveiled a nationwide launch of its new 4.5% ready-to-drink bottle across France this April, reflecting changing consumer habits. With a convenient pre-mixed...
TYPOGRAPHY IN MOTION: FUTUREBRAND SÃO PAULO CRAFTS A LIVING IDENTITY INSPIRED BY THE AMAZON
A groundbreaking identity by FutureBrand São Paulo transforms the Amazon rainforest into a dynamic typographic system. Built from real river coordinates, the project creates a living, participatory...
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
