Brand Launches
APPLE TURNS ALBUM LAUNCH INTO IMMERSIVE PUZZLE WITH “HVL BY MCK” SHOT ON IPHONE 17 PRO
Apple collaborates with Media Arts Lab Southeast Asia, Vietnamese rapper MCK and director Phương Vũ to unveil a 360-degree album trailer shot entirely on iPhone...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
RICARD LAUNCHES READY-TO-DRINK 4.5% BOTTLE ACROSS FRANCE
Ricard has unveiled a nationwide launch of its new 4.5% ready-to-drink bottle across France this April, reflecting changing consumer habits. With a convenient pre-mixed...
TYPOGRAPHY IN MOTION: FUTUREBRAND SÃO PAULO CRAFTS A LIVING IDENTITY INSPIRED BY THE AMAZON
A groundbreaking identity by FutureBrand São Paulo transforms the Amazon rainforest into a dynamic typographic system. Built from real river coordinates, the project creates a living, participatory...
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
ABD MAESTRO LAUNCHES ZOYA PINK MIX BERRIES GIN
ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders & Distillers, has introduced Zoya Pink Mix Berries Gin. Crafted in small...
LEVI’S STADIUM TURNS SUPER BOWL INTO CULTURAL TAKEOVER
Levi Strauss & Co. transformed the Super Bowl into a cultural spectacle far beyond advertising. From stadium branding to live music, product drops,...
THREE CENTS EXPANDS PREMIUM MIXER RANGE WITH BOLD NEW FLAVOURS
Three Cents, part of Coca-Cola HBC Hungary’s 24/7 portfolio, has expanded its premium mixer range with Fig Leaf Soda, Mandarin & Bergamot Soda...
