Brand Launches
BLACK DOG WHISKY UNVEILS MODERN PACKAGING TO HONOUR LEGACY
Diageo India has introduced a modern packaging redesign for Black Dog Whisky, a Scotch brand with a 140-year legacy. The refreshed look, built...
BYD LAUNCHES SEALION 8 SEVEN-SEATER SUV IN SRI LANKA AS REGIONAL DEBUT
Chinese electric vehicle manufacturer BYD has introduced its flagship seven-seater plug-in hybrid SUV, the BYD SEALION 8, in Sri Lanka through distributor John...
INDIA WELCOMES THE “GREEN FAIRY” AS LA ANANTA ABSINTHE DEBUTS
India has entered the storied world of absinthe with the launch of La Ananta Absinthe by Craft Alcobev in Goa. Once banned across...
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
THREAD OF INNOVATION: HOW AUDI WOVE 753 KILOMETRES INTO A MASTERPIECE
Audi has celebrated the record-breaking 753-kilometre range of the new A6 Sportback e-tron by commissioning textile artist Luna Muñoz to create a seven-metre...
LACOSTE RETURNS TO THE MEDITERRANEAN WITH ORIGINAL AQUA, A FRAGRANCE FILM THAT TURNS A FALL INTO FLIGHT
Lacoste has launched Original Aqua, a woody aquatic fragrance introduced through a cinematic campaign that reimagines the conventions of perfume advertising. Directed by...
SAMSUNG EXPANDS GLASSES-FREE 3D GAMING WITH NEW TITLES FOR ODYSSEY 3D MONITOR
Samsung Electronics has announced expanded support for its glasses-free 3D gaming technology on the Odyssey 3D monitor. Revealed at the GDC Festival of...
CORONA INTRODUCES LASER-ETCHED ‘LIME GUIDES’ TO PERFECT ITS ICONIC BEER RITUAL
Corona has introduced ‘Lime Guides’, laser-etched limes that help drinkers slice the perfect wedge for its bottles and cans. Launched on International Lime...
