Campaigns
HAKU VODKA LAUNCHES GLOBAL CAMPAIGN WITH RINA SAWAYAMA
The House of Suntory has unveiled “Made to Shine,” the first global brand campaign for Haku Japanese Craft Vodka, appointing internationally acclaimed musician...
MERCEDES-BENZ MARKS 140 YEARS WITH INDIAN ROAD TRIP
Mercedes-Benz has turned its 140th anniversary into a cultural road trip across India, with three S-Class cars named Bertha, Carl and Gottlieb journeying...
MAX FASHION LAUNCHES PROJECT NEW
Max Fashion is redefining festive fashion with Project New, a campaign that challenges consumers to rethink the meaning of “new.” Instead of focusing...
BURBERRY FRAMES LONDON IN AW26 CAMPAIGN
Burberry unveils its Autumn/Winter 2026 campaign, photographed by Glen Luchford with makeup by Lauren Parsons. Shot along the River Thames, the campaign echoes...
BHIMA GOLD’S ‘RAAS LEELA’ CAMPAIGN SHINES WITH DIVINE STORYTELLING
Bhima Gold – B Krishnan Group has unveiled its new commercial, Raas Leela – An Ode to Divine Love, featuring Pooja Hegde. Crafted...
CHANDRASEKARAN SECURES ANOTHER FIVE-YEAR TERM AT TATA SONS
The Tata Sons board has approved the reappointment of N Chandrasekaran as Chairman for another five-year term, extending his leadership until February 2032....
LIFE IS HARD, PAR HERSHEY’S HAI NA YAAR
Hershey’s India has unveiled its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” created by TBWA\Lintas. Rooted in the idea that...
YAARI FINDS A NEW BEAT WITH MCDOWELL’S SODA
House of McDowell’s Soda has unveiled its latest campaign, Yaari Ki Nayi Vibe, featuring Kartik Aaryan. Rooted in friendship, the film captures how...
