Campaigns
MESSI FRONTS CINEMATIC MICHELOB ULTRA PUSH AHEAD OF 2026 FIFA WORLD CUP
Lionel Messi stars in Michelob ULTRA’s latest FIFA World Cup campaign, which combines cinematic storytelling with football culture ahead of the 2026 tournament....
SOFTOVAC TAPS VARUN DHAWAN TO BRING HUMOUR AND HONESTY TO DIGESTIVE WELLNESS
LupinLife Consumer Healthcare has unveiled a new digital-first campaign for Softovac featuring actor Varun Dhawan. Created by Contract Advertising, the campaign uses humour...
AIR TRANSAT TURNS TICKET PRICE FRUSTRATION INTO WORLD CUP TRAVEL CAMPAIGN
Canadian airline Air Transat has launched a reactive campaign comparing soaring World Cup ticket prices with the cost of return flights to fans’...
THE REAL COST: WORLD SURF LEAGUE’S OCEAN CALL
Wings The Agency’s The Real Cost campaign for World Surf League One Ocean highlights the urgent need for ocean protection. With measurable impact...
VANTARA ROARS INTO MUMBAI’S ICE CREAM MARKET WITH AI-LED CREAMERY LAUNCH
Reliance Foundation’s wildlife initiative Vantara has expanded into the food business with the launch of Vantara Creamery in Mumbai. Announced through an AI-generated...
PACKAGING REFRESHMENT: ELEPHANT DESIGN’S SUMMER CAMPAIGN WITH PAPER BOAT NATA
Elephant Design has launched its Summer Beverage Campaign with Paper Boat Nata, coinciding with National Beverages Day. Built on visible refreshment, the packaging...
JAMESON UNITES J BALVIN AND KIDSUPER IN FOOTBALL-INSPIRED COLLABORATION
Jameson has unveiled its latest cultural collaboration, joining forces with global music icon J Balvin and creative visionary KidSuper (Colm Dillane). The project,...
RASHMIKA MANDANNA JOINS POPEYES INDIA’S BOLD FLAVOUR CAMPAIGN
Popeyes India has signed Rashmika Mandanna as brand ambassador and launched its first TV campaign in South India. Titled BORING vs BOLD, the...
