Campaigns
BEAT CANCER OFF: TURNING SCIENCE INTO CULTURE
VML Health and Fk Cancer’s “Beat Cancer Off” campaign reframes prostate health through humour and science, highlighting research that frequent ejaculation may reduce...
HAVAIANAS TURNS FLIP-FLOPS INTO BRAZILIAN PRIDE
Havaianas NA&C, part of Alpargatas, marked Brazil’s FIFA World Cup qualification with a striking out-of-home campaign. Using 4,500 flip-flops, the brand created a...
SONGS, OARS AND FEASTS: ARANMULA’S VALLASADYA RETURNS
Kerala’s famed Aranmula Vallasadya begins on 19 July, reviving a centuries-old tradition of devotion and hospitality. As oarsmen return to the temple town,...
APOLLO TYRES CELEBRATES UNTOLD JOURNEYS OF INDIA’S WOMEN IN BLUE
Apollo Tyres, lead sponsor of India’s national cricket teams, has unveiled a campaign chronicling the formative struggles of Harmanpreet Kaur, Smriti Mandhana, Jemimah...
LES ANGES NOIRS: A COLLECTOR’S MASTERPIECE BRIDGING COGNAC AND PERFUME
Les Anges Noirs, an ultra-limited edition cognac decanter created by Compair Design Studio for Les Liens Cognaçais & Baron Otard (Bacardi), embodies heritage,...
FEVICRYL EXPANDS INTO KIDS’ COLOURS WITH YUDU
Fevicryl, the iconic brand trusted by professionals and creators, has launched its new kids’ range, Fevicryl YUDU. With offerings from premium poster colours...
ZOYA’S EMERGENCE: A CELEBRATION OF SELF
Zoya, a luxury fine jewellery brand from the Tata Group, unveils Emergence, a collection defined by fluid forms, sculptural geometry, and thoughtful compositions....
SOMERSBY CALLS TIME ON MODERN LIFE’S ‘BULLSHIT’
Carlsberg has launched a bold new campaign for Somersby cider, positioning it as a joyful antidote to modern pressures. Fronted by Mr Somersby,...
