Campaigns
APPLE TURNS ‘DOYA’ MEME INTO MACBOOK NEO CAMPAIGN
Apple has launched a Japan‑focused campaign for the MacBook Neo, built around “Doya,” slang for a proud gesture and a meme about Mac...
FLIPKART AND MONDELĒZ CELEBRATE RAKHI WITH HEARTFELT FILM
Flipkart, in collaboration with Mondelēz International and Leo India, has unveiled a Rakshabandhan campaign celebrating sibling bonds. Directed by Mithun R Shaw and...
THE WEALTH COMPANY MUTUAL FUND LAUNCHES FESTIVAL-INSPIRED FILM FOR MULTI CAP FUND
The Wealth Company Mutual Fund, part of Pantomath Group, has unveiled a new campaign film for its Multi Cap Fund, built on the...
TIC TAC ROLLS OUT ‘REFRESH YOUR VIBE’ WITH YASHRAJ MUKHATE
Tic Tac has unveiled its latest music video, Refresh Your Vibe, in partnership with viral creator Yashraj Mukhate. Featuring the Tic Tac Vibe...
CARATLANE’S RAKSHA BANDHAN FILM PUTS SIBLING BONDS IN THE SPOTLIGHT
CaratLane’s Raksha Bandhan campaign, ‘POV: Bhai Knows Best’, captures the playful affection between siblings through a light-hearted film featuring Ashlesha Thakur and Vedant...
UBER GIVES TEENS A FREE RIDE INTO THE SCHOOL YEAR
Uber has launched a back-to-school campaign offering a week of free rides and eats to teen account holders. Created by Mother New York,...
TITAN RAGA AND OGILVY BENGALURU CHALLENGE STEREOTYPES WITH ‘GOSSIP’
Titan Raga and Ogilvy Bengaluru have unveiled ‘Gossip,’ the second film in the ‘Your Way is Beautiful’ series, starring Alia Bhatt. The campaign...
UBER HONG KONG GIVES GARETH T THREE MINUTES TO LOVE
Uber Hong Kong’s new campaign, created with Special, stars Cantopop sensation Gareth T, who finally completes the love confession cut short in his...
