Global Campaigns
IKEA CELEBRATES THE EMOTIONAL MEANING OF HOME IN NEW GLOBAL CAMPAIGN BY MCCANN
IKEA’s new global campaign, created by McCann, explores the emotional meaning of home, presenting it as more than a physical space. Centred on...
GAP AND YOUNG MIKO TURN SPRING CAMPAIGN INTO MUSIC-DRIVEN CELEBRATION OF LATIN CULTURE
Gap has partnered with GRAMMY-nominated Latin artist Young Miko for a vibrant spring campaign built around a music video celebrating Latin culture and...
JEAN’S WEST UNVEILS A CAPSULE WHERE DENIM MEETS HERITAGE
Jean’s West launches a capsule collection that reimagines denim through the lens of heritage and contemporary style. Inspired by the Far West, the...
EYEBALLS UP: A CREATIVE CALL TO CELEBRATE CANADIAN STORYTELLING
Marking the Canadian Film Fest’s 20th anniversary, Ogilvy Canada has launched “Eyeballs Up,” a campaign urging audiences to embrace original homegrown stories in...
WHEN THE GOLDEN ARCHES TURNED ON THEIR HEAD: MCDONALD’S BOLD WOMEN’S DAY STATEMENT
McDonald’s made headlines by flipping its iconic Golden Arches into a “W” to honour women on International Women’s Day in 2018. Inspired by...
BORAL MARKS 80 YEARS WITH HUMAN-CENTRED CAMPAIGN
To celebrate its 80th anniversary, Boral has launched a campaign with Sydney agency 3rdspace that shifts focus from corporate milestones to everyday Australians....
JACK LINK’S WARNS SNACK LOVERS TO ‘BEWARE THE WILD’ IN NEW CAMPAIGN
Jack Link’s has launched a new campaign under its “Feed Your Wild Side” platform, humorously warning consumers that its beef jerky is so...
AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
