Global Campaigns
SUNDAR PICHAI’S QUIET DECADE PAYS OFF AS ALPHABET RISES TO GLOBAL INFLUENCE
Alphabet’s inclusion among TIME’s most influential companies underscores Sundar Pichai’s long-term AI strategy. Once criticised, his steady leadership has delivered major breakthroughs through...
GATORADE’S ‘TRUST WHAT’S INSIDE’ CAMPAIGN CHAMPIONS SCIENCE, SWEAT AND THE REALITY OF FOOTBALL
Gatorade’s latest global campaign, ‘Trust What’s Inside’, highlights the role of science, discipline and trust in athletic performance. Featuring top footballers, it reinforces...
COCA-COLA LAUNCHES ‘DRINK IN AMERICA’ ANTHEM
Coca-Cola has unveiled ‘Drink in America’, a modern anthem created by WPP Open X led by Ogilvy. Filmed across 10 states in 20...
VICTORIA’S SECRET NAMES TRIPTII DIMRI AS FIRST INDIAN BRAND AMBASSADOR
Victoria’s Secret has appointed actress Triptii Dimri as its first Indian brand ambassador, unveiling a teaser for its Summer Signature campaign. Conceptualised by...
LACOSTE POLO SHIRT: A TIMELESS ICON REINVENTED
Lacoste has reaffirmed the enduring legacy of its polo shirt, first designed by René Lacoste, with a fresh campaign highlighting its constant reinvention....
ZENDAYA AND SPIKE JONZE REIMAGINE SPORTSWEAR IN DREAMLIKE CAMPAIGN FOR ON
Zendaya’s creative vision takes centre stage in a surreal new campaign for sportswear brand On, directed by Spike Jonze. The film, Shape of...
DON JULIO 1942 WORLD CUP EDITION ELEVATES BOTTLE DESIGN INTO SYMBOLISM
Diageo’s Don Julio 1942 FIFA World Cup 2026 Edition transforms bottle design into storytelling. With gold wrapping, a green malachite closure, and a...
LOUIS VUITTON OPENS UP WITH “IN MY BAG”
Louis Vuitton’s latest campaign, “In My Bag”, signals a fresh chapter for the luxury house. By embracing a culturally familiar, candid format, the...
