NEXT STRENGTHENS INDIA PUSH WITH NEW BENGALURU STORE LAUNCH

British fashion brand NEXT has opened new women’s, men’s and kids’ stores in Bengaluru’s Phoenix Mall of Asia, marking another step in its India expansion with Myntra. The launch reflects rising demand for accessible, design-led fashion and strengthens the brand’s omni-channel presence across key metropolitan markets.

British fashion retailer NEXT plc has deepened its India expansion with the launch of new stores for women, men and children in Bengaluru, signalling growing confidence in the country’s fashion-forward consumer base. Situated at Phoenix Mall of Asia, the stores bring the brand’s contemporary British aesthetic to one of India’s most dynamic retail hubs.

The opening follows recent store inaugurations in Pune and Hyderabad, forming part of NEXT’s broader strategy to scale its footprint in India in partnership with Myntra’s B2B wholesale arm, Myntra Jabong India Pvt. Ltd. (MJIPL), and its licensed franchise partners. Under this arrangement, MJIPL holds the rights to distribute NEXT’s portfolio through a franchise-led model, reinforcing a growing omni-channel presence that integrates physical retail with digital reach.

Founded in 1982, NEXT has built a reputation for offering accessible, design-led fashion rooted in a distinctly British sensibility. With more than 460 stores in the UK and over 265 international franchise locations, alongside online operations spanning 80 countries, the brand has steadily evolved into a global high-street staple.

In Bengaluru, the new approximately 4,500 sq. ft. men’s and women’s store has been designed to deliver an immersive retail experience. The layout reflects NEXT’s global store philosophy, with clearly defined zones and a seamless customer journey. Shoppers can browse close to 500 styles across apparel categories, showcasing a blend of everyday essentials and occasion wear aligned with contemporary tastes.

Complementing this is a dedicated kidswear outlet within the same mall, featuring around 180 styles across age groups. The collection focuses on practical yet stylish summer essentials such as T-shirts, dresses, shorts, denims and swimwear, positioning the brand to tap into what it views as an underserved segment in India’s children’s fashion market.

The assortment across both stores has been tailored to Bengaluru’s cosmopolitan lifestyle and climate, with an emphasis on smart-casual silhouettes, lightweight layering pieces and versatile wardrobe staples. A seasonal resort and beachwear line has also been introduced, alongside select exclusive in-store drops aimed at enhancing the shopping experience.

Venu Nair, Chief of Strategic Partnerships and Omni-channel at Myntra, said the expansion reflects strong consumer traction in a key metropolitan market. He noted that the collaboration is focused on making NEXT’s globally recognised fashion more accessible through a seamless integration of online and offline channels.

Since entering India in 2023, NEXT has recorded steady growth, underpinned by rising consumer affinity for quality-driven, design-led fashion at accessible p