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DIAGEO EXPANDS RITUAL ZERO PROOF INTO RTDS
Diageo has launched RTD versions of its non-alcoholic brand Ritual Zero Proof in the US, offering Margarita, G&T and Spritz formats. Priced at...
BRAND SWAMY SAYS SOCIAL MEDIA METRICS ARE KILLING INTELLECTUAL DISCOURSE
As social media continues to dominate communication, branding experts are questioning whether the platforms still encourage meaningful thought. Kerala-based brand strategist Brand Swamy...
FROM SHELF TO SOIL: GAMM VERT AND OGILVY PARIS LAUNCH ‘THE GROW’CERIES’ TO REIMAGINE FOOD SHOPPING
French gardening retailer Gamm vert and Ogilvy Paris have unveiled “The Grow’ceries”, an inventive campaign transforming grocery packaging into seed-growing kits. Designed to...
ORANGE LINE WINS ASHLEY & MARTIN MANDATE AS AI RESHAPES SEARCH MARKETING
Consulting-led digital marketing agency Orange Line has secured the SEO and AI visibility mandate for Ashley & Martin across Australia and New Zealand....
KADER ATTIA APPOINTED CURATOR OF 7TH KOCHI-MUZIRIS BIENNALE
The Kochi Biennale Foundation has named acclaimed artist and curator Kader Attia as curator of the 7th Kochi-Muziris Biennale. Selected by a distinguished...
ADOBE EXPANDS INDIA PRESENCE WITH NEW NOIDA OFFICE
Adobe has expanded its India footprint with a new Noida office, housing 700 employees across engineering and customer-focused roles. India, Adobe’s largest workforce...
BRITANNIA STRENGTHENS LEADERSHIP BENCH WITH CHITWAN SINGH APPOINTMENT AND RAHUL MAHAJAN PROMOTION
Britannia Industries has appointed FMCG veteran Chitwan Singh as Chief Business Officer for International Business and elevated Rahul Mahajan to Vice President –...
BROWN-FORMAN RAISES A TOAST TO KENTUCKY DERBY TRADITION WITH WOODFORD RESERVE PARTNERSHIP
Brown-Forman is set to celebrate the 152nd running of the Kentucky Derby alongside Woodford Reserve, the event’s presenting sponsor. The annual sporting spectacle,...
