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GALO: A BOLD NEW CHAPTER IN SINGAPORE’S CREATIVE AND SPORTS MARKETING SCENE
Rob Gaxiola, former Ogilvy Singapore executive creative director, and Fernando Loureiro, ex-Ampverse senior leader, have launched GALO, a Singapore-based creative and sports marketing...
TRIPLE WIN FOR MARKETERS: ADVERTISING’S CARBON RECKONING
Ad Net Zero’s “Triple Win For Marketers” Whitepaper, developed with 2XE, reveals advertising contributes over 5% of Australian businesses’ Scope 3 emissions, rising...
INSIDE MICRODRAMAS: A NEW MARKETPLACE FOR VERTICAL ENTERTAINMENT
VIRTUE Asia, V47 Entertainment and COL Group have unveiled Inside Microdramas, the world’s first upfront dedicated to microdramas and vertical entertainment. Launching in...
LEROY MERLIN LAUNCHES ‘ANTI-LAZINESS’ RANGE
Leroy Merlin has unveiled ‘Les Produits Anti-Flemme’, a playful anti-procrastination programme created with FullSix. Covering 4,000 DIY essentials, the initiative turns everyday tools...
CHOPRA ELEVATED TO SENIOR VICE PRESIDENT AT WPP MEDIA
Kketan Chopra has been promoted to Senior Vice President – WPP Commerce at WPP Media. Having spent four years with the company, he...
K.M. BALAJI JOINS LANKA ASHOK LEYLAND BOARD
Ashok Leyland Ltd.’s Deputy CEO, K.M. Balaji, has been appointed to the Board of Lanka Ashok Leyland PLC as a Non-Independent Non-Executive Director....
CATHAY PACIFIC CELEBRATES HONG KONG’S DENSITY WITH SOCIAL-FIRST CAMPAIGN
Cathay Pacific has launched Hong Kong: The Most Fun Per km², a social-first campaign across Southeast Asia and Oceania. Highlighting the city’s compact...
Bloomingdale PR names Parikshit Sharma Regional Director – Southeast Asia
Bloomingdale Public Relations has named Parikshit Sharma as Regional Director for Southeast Asia, strengthening its Singapore leadership hub. With over two decades of...
