DE LA CRUZ OGILVY WINS FAST COMPANY’S 2026 WORLD CHANGING IDEAS AWARD

De la Cruz Ogilvy has been named a winner in Fast Company’s 2026 World Changing Ideas Awards for its Glowing Relief campaign, which introduced FDA-compliant phosphorescent prescription labels to aid Puerto Rico’s elderly during power outages. The innovation underscores creativity’s role in solving real-world problems with measurable social impact.  

Agency de la Cruz Ogilvy has been recognised as a winner in Fast Company’s 2026 World Changing Ideas Awards, a global honour celebrating breakthrough innovations that deliver meaningful impact. The accolade was awarded for the agency’s Glowing Relief campaign, a project designed to safeguard Puerto Rico’s ageing population during recurring power outages.  

Developed in partnership with Alivia Health, Farmacias Plaza, and Alivia Home Delivery, Glowing Relief introduced the world’s first FDA-compliant phosphorescent prescription label. This simple yet transformative innovation allows patients to identify their medications in the dark without relying on electricity, batteries, or flashlights. Integrated seamlessly into pharmacy workflows, the initiative has already distributed more than 30,000 labels across the island, empowering older adults to manage their medications safely while offering caregivers greater peace of mind.  

The recognition comes during a milestone year for de la Cruz Ogilvy, which was recently ranked the #1 agency in Puerto Rico and #36 worldwide in the 2025 Effie Index, the industry’s definitive benchmark for marketing effectiveness. The Effie Index evaluates agencies, brands, and networks globally based on award-winning campaigns, underscoring the agency’s ability to deliver both creative excellence and measurable results.  

Now in its ninth year, the World Changing Ideas Awards spotlight organisations tackling urgent global challenges across climate, health, AI, and social equity. This year’s programme featured 191 projects across 14 categories, selected from more than 1,500 entries. Fast Company editors and reporters judged submissions on impact, sustainability, design, creativity, scalability, and societal benefit.  

Carlos Thompson, President of de la Cruz Ogilvy, emphasised the campaign’s human-centred ethos: “Glowing Relief demonstrates how creativity can become a force for good when it is grounded in empathy and designed to solve real problems. We are honoured to see an idea born in Puerto Rico recognised on a global stage.”  

Sebastián Bullorini, Chief Creative Officer, added: “This recognition highlights the importance of creating ideas that go beyond communication and generate meaningful change. Seeing Glowing Relief improve medication safety for older adults across Puerto Rico is incredibly rewarding.”  

Fast Company, the only global media outlet dedicated entirely to the intersection of business, innovation, and design, will feature select winners in its Summer 2026 issue. Alongside Glowing Relief, the edition will showcase pioneering solutions ranging from geothermal energy to municipal grocery stores, reflecting the breadth of innovation shaping the future.  

By combining empathy-driven design with practical execution, de la Cruz Ogilvy’s Glowing Relief campaign demonstrates how creativity can transcend traditional advertising to deliver lasting social value—an achievement that firmly positions the Puerto Rican agency among the world’s most impactful innovators.