LAMBORGHINI’S SUPER SUV EVOLUTION CULMINATES IN URUS SE

Automobili Lamborghini’s Super SUV journey, from the pioneering LM002 to the Urus SE, reflects decades of innovation. The Urus SE, unveiled as the brand’s first plug-in hybrid Super SUV, embodies Lamborghini’s Direzione Cor Tauri strategy, proving electrification can heighten performance, dynamics, and emotion while preserving the marque’s authenticity and identity.

Automobili Lamborghini’s path into the Super SUV segment is a story of vision, defiance, and evolution. Decades ago, the LM002 challenged convention by fusing the raw performance of a V12 engine with genuine off-road capability. More than an audacious experiment, it was the first articulation of a philosophy that would later define an entirely new category.  

That philosophy reached maturity in 2017 with the launch of the Urus, a model that redefined both Lamborghini and the SUV segment itself. By combining the soul of a super sports car with the versatility demanded by a new generation of customers, the Urus became a transformative product. It not only expanded Lamborghini’s reach but also contributed to the growth and evolution of its production site in Sant’Agata Bolognese, underscoring the brand’s ability to adapt without losing its essence.  

Today, the Urus SE represents the most advanced step in this journey. As Lamborghini’s first plug-in hybrid Super SUV, it embodies the company’s Direzione Cor Tauri strategy, which places electrification at the heart of future progress. Far from diluting performance, the Urus SE demonstrates how hybrid technology can amplify driving dynamics and emotional engagement, ensuring that sustainability and exhilaration coexist without compromise.  

From LM002 to Urus SE, Lamborghini’s Super SUV evolution has been guided by a clear principle: innovation must strengthen identity and authenticity. Each chapter has built upon the last, proving that the brand’s courage to challenge norms is not just about creating new products but about shaping new possibilities. The Urus SE is not merely a technological milestone—it is the latest expression of Lamborghini’s enduring belief that progress is most powerful when it remains true to its core.