Cinépolis India and Sony Pictures Entertainment India have launched limited-edition Spider-Man collectibles ahead of the 30 July release of Spider-Man: Brand New Day. Available at Cinépolis cinemas since 24 July, the initiative extends the film’s campaign into merchandise, giving fans exclusive access to Spider-Man memorabilia across India.
Cinépolis India has joined forces with Sony Pictures Entertainment India to unveil a limited-edition range of Spider-Man collectibles, timed to coincide with the highly anticipated release of Spider-Man: Brand New Day. Available at Cinépolis cinemas across India since 24 July, the merchandise forms part of a wider promotional campaign designed to extend the film’s presence beyond the big screen.
The initiative reflects a growing trend in the entertainment industry, where licensed merchandise and collectibles are increasingly used to deepen audience engagement around blockbuster releases. For a franchise as enduring and globally recognised as Spider-Man, such collaborations provide fans with tangible ways to connect with their favourite superhero while amplifying excitement ahead of the film’s arrival in theatres. Scheduled for release on 30 July, Spider-Man: Brand New Day will be screened in six languages—English, Hindi, Tamil, Telugu, Kannada and Malayalam—ensuring accessibility to audiences across India’s diverse linguistic landscape.
Cinépolis India’s Managing Director, Devang Sampat, emphasised the cinema chain’s commitment to enhancing the moviegoing experience beyond traditional screenings. “At Cinépolis, we are constantly looking for ways to elevate the moviegoing experience beyond the screen. Our collaboration with Sony Pictures Entertainment India reflects our commitment to bringing fans closer to the stories and characters they love. We are excited to introduce this exclusive range of Spider-Man collectibles and create memorable experiences for audiences across India,” he said.
The collectibles, available exclusively through Cinépolis locations, are positioned as more than just merchandise. They represent an extension of the cinematic journey, allowing fans to take home a piece of the Spider-Man universe. This approach aligns with Cinépolis India’s broader strategy of building immersive entertainment experiences around major film releases, reinforcing its role as a destination for both cinema and culture.
Sony Pictures Entertainment India echoed this sentiment, highlighting the enduring appeal of Spider-Man as a cultural icon. Shony Panjikaran, General Manager and Head of Sony Pictures Releasing International, India, remarked: “Spider-Man has inspired and entertained generations of fans around the world, and we’re thrilled to give audiences in India another exciting way to celebrate the arrival of Spider-Man: Brand New Day. Our partnership with Cinépolis India will bring fans exclusive collectibles that let them take home a piece of the Spider-Man experience. We can’t wait for audiences to come together, enjoy the film on the big screen, and celebrate their love for the world’s most iconic superhero.”
The collaboration underscores how entertainment companies are increasingly leveraging merchandise to create additional consumer touchpoints. By integrating collectibles into the theatrical campaign, Sony Pictures and Cinépolis India are not only driving anticipation for the film but also reinforcing Spider-Man’s cultural resonance in India. As audiences prepare to welcome Spider-Man: Brand New Day into cinemas, the limited-edition collectibles ensure that the excitement extends well beyond the screening, offering fans a lasting reminder of their connection to the Marvel universe.
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