SPORTS
LACOSTE SUMMER CUP: A CELEBRATION OF TEAM SPIRIT IN TROYES
Nearly 700 Lacoste employees gathered in Troyes, the Maison’s birthplace, for the 10th Summer Cup. The annual event blended sport, creativity and camaraderie,...
ADIDAS ORIGINALS SPORT LAUNCHES WOMEN’S TRAINING COLLECTION
adidas has unveiled Originals Sport, a women’s training collection merging adidas Originals’ design heritage with performance-focused apparel. Featuring Tate McRae, Emilia Mernes and...
HYUNDAI MOTOR EVOLVES GOAL OF THE TOURNAMENT FOR FIFA WORLD CUP 2026
Hyundai Motor Company has introduced a stage-based voting format for its Goal of the Tournament at FIFA World Cup 2026, allowing fans to...
HAMILTON’S FERRARI WIN SENDS MARKET SOARING
Lewis Hamilton’s first Ferrari win at the Spanish Grand Prix added €2.2 billion to the marque’s market capitalisation, highlighting the commercial power of...
BULLETPROOF LEGACY: MEXICO’S TRIPLE WORLD CUP TRIUMPH
As the FIFA World Cup kicks off in Mexico, the nation makes history as the first to host the tournament three times. To...
INDIA’S BRAND CAMPAIGNS KICK OFF WITH FIFA WORLD CUP 2026
As the FIFA World Cup 2026 begins, Indian advertising is in overdrive. Zee Entertainment has signed Mahindra, Diageo, Apple, Pernod Ricard, and Mondelez,...
FIFA World Cup 2026: When Artificial Intelligence Joins the Beautiful Game
The FIFA World Cup 2026 will be remembered not only for its expanded format and global reach but also for its unprecedented use...
WORLD CUP FEVER GRIPS INDIAN MALLS WITH BIG-SCREEN CELEBRATIONS
India’s malls are embracing FIFA World Cup 2026 fever with brand activations and interactive fan experiences. Television companies highlight big-screen living room viewing,...
