SPORTS
NIVIA SPORTS UNVEILS INDIAN NATIONAL FOOTBALL TEAM JERSEY
NIVIA Sports has launched the new Official Indian National Football Team Jersey, designed and manufactured in India. The campaign positions the jersey as...
BCCI SECURES MUTHOOT FINCORP AS TITLE SPONSOR THROUGH 2028
The BCCI has roped in Muthoot Fincorp as the new title sponsor for Indian cricket until March 2028. The two-year agreement, starting with...
JIOSTAR’S PREMIER LEAGUE CAMPAIGN CELEBRATES INDIA’S LONG-DISTANCE DEVOTION
JioStar has launched Humara Long Distance Love, its campaign for the 2026/27 Premier League season, featuring Tiger Shroff, Sanju Samson and Riyan Parag....
LACOSTE SUMMER CUP: A CELEBRATION OF TEAM SPIRIT IN TROYES
Nearly 700 Lacoste employees gathered in Troyes, the Maison’s birthplace, for the 10th Summer Cup. The annual event blended sport, creativity and camaraderie,...
ADIDAS ORIGINALS SPORT LAUNCHES WOMEN’S TRAINING COLLECTION
adidas has unveiled Originals Sport, a women’s training collection merging adidas Originals’ design heritage with performance-focused apparel. Featuring Tate McRae, Emilia Mernes and...
HYUNDAI MOTOR EVOLVES GOAL OF THE TOURNAMENT FOR FIFA WORLD CUP 2026
Hyundai Motor Company has introduced a stage-based voting format for its Goal of the Tournament at FIFA World Cup 2026, allowing fans to...
HAMILTON’S FERRARI WIN SENDS MARKET SOARING
Lewis Hamilton’s first Ferrari win at the Spanish Grand Prix added €2.2 billion to the marque’s market capitalisation, highlighting the commercial power of...
BULLETPROOF LEGACY: MEXICO’S TRIPLE WORLD CUP TRIUMPH
As the FIFA World Cup kicks off in Mexico, the nation makes history as the first to host the tournament three times. To...
