SPORTS
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
DON JULIO 1942 WORLD CUP EDITION ELEVATES BOTTLE DESIGN INTO SYMBOLISM
Diageo’s Don Julio 1942 FIFA World Cup 2026 Edition transforms bottle design into storytelling. With gold wrapping, a green malachite closure, and a...
PSG’S CHAMPIONS LEAGUE POSTERS BECOME A CANVAS FOR CULTURAL STORYTELLING
Paris Saint-Germain’s partnership with Penninghen, the prestigious French school of art direction and interior architecture, has turned Champions League match posters into cultural...
BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER
As FIFA World Cup 2026 fever builds, LEGO launches its new Editions lineup featuring Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr....
PLUCKK PARTNERS WITH GLOBAL SPORTS FOR INDIAN OPEN 2026 PICKLEBALL EVENT
Pluckk has joined hands with Global Sports as the health partner for the Indian Open 2026 pickleball tournament. The collaboration brings wellness-focused offerings...
SHAHID KAPOOR FUELS HIS GRIND WITH NUTRELA SPORTS ISOVEDA
Shahid Kapoor embodies relentless energy, powering his demanding lifestyle with Nutrela Sports ISOVEDA from Patanjali Foods. With 27g protein per scoop, bio-fermented enzymes,...
KKR THREADS ITS PAST INTO THE PRESENT WITH ‘LINES OF LEGACY’ IPL 2026 JERSEY
Kolkata Knight Riders have launched their IPL 2026 jersey through the ‘Lines of Legacy’ campaign, weaving iconic moments into its design. Featuring symbolic...
RECORD 65.2 MILLION STREAM #INDVENG SEMI-FINAL AS CRICKET’S DIGITAL ERA REACHES NEW HEIGHTS
A record 65.2 million concurrent viewers watched the India–England semi-final on JioHotstar, underlining cricket’s extraordinary power to unite audiences at massive scale. The...
