SPORTS
BRAHMA REVIVES THE SPIRIT OF JOGA BONITO AS WORLD CUP FEVER BEGINS TO STIR
Brazilian beer brand Brahma has launched a nostalgic new campaign ahead of the 2026 FIFA World Cup, evoking the golden era of Nike’s...
ADIDAS ORIGINALS BRINGS BACK TREFOIL FOR WORLD CUP 2026
adidas Originals has unveiled its Spring/Summer 2026 campaign ahead of the FIFA World Cup, marking the Trefoil’s return to official away jerseys for...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
DON JULIO 1942 WORLD CUP EDITION ELEVATES BOTTLE DESIGN INTO SYMBOLISM
Diageo’s Don Julio 1942 FIFA World Cup 2026 Edition transforms bottle design into storytelling. With gold wrapping, a green malachite closure, and a...
PSG’S CHAMPIONS LEAGUE POSTERS BECOME A CANVAS FOR CULTURAL STORYTELLING
Paris Saint-Germain’s partnership with Penninghen, the prestigious French school of art direction and interior architecture, has turned Champions League match posters into cultural...
BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER
As FIFA World Cup 2026 fever builds, LEGO launches its new Editions lineup featuring Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr....
PLUCKK PARTNERS WITH GLOBAL SPORTS FOR INDIAN OPEN 2026 PICKLEBALL EVENT
Pluckk has joined hands with Global Sports as the health partner for the Indian Open 2026 pickleball tournament. The collaboration brings wellness-focused offerings...
SHAHID KAPOOR FUELS HIS GRIND WITH NUTRELA SPORTS ISOVEDA
Shahid Kapoor embodies relentless energy, powering his demanding lifestyle with Nutrela Sports ISOVEDA from Patanjali Foods. With 27g protein per scoop, bio-fermented enzymes,...
