ORANGE LINE EXPANDS GLOBAL CLIENT ROSTER WITH FIVE NEW WINS

Orange Line has secured five new international accounts, including Supermetrics, Aspen Medical, G7 Entertainment Marketing, DecoratorsBest and Modern Teaching Aids. The consulting-led digital marketing agency will deliver paid media, SEO, generative engine optimisation and creative services across APAC, the US and Australia, reflecting growing demand for strategic, market‑specific execution.  

Orange Line, the consulting-led digital marketing agency, has expanded its international client roster with five significant new appointments spanning marketing technology, healthcare, home interiors, brand activation and education. The headline win is Supermetrics, the global marketing intelligence platform, which has entrusted Orange Line with managing its paid media activity across Asia-Pacific.  

Supermetrics, used by more than 200,000 companies across 120 countries, enables businesses to connect, manage, analyse and activate their marketing data. Orange Line was selected for its proven expertise across APAC, its deep understanding of the Supermetrics platform and its ability to translate regional insights into effective performance strategies. Alberto Sanchez, Head of Media at Orange Line, described the appointment as a strong endorsement of the agency’s paid media capabilities across the region. “Supermetrics is a significant addition to our roster and a strong endorsement of Orange Line’s paid media capabilities across APAC,” he said.  

Byron Munson, VP of Sales, JAPAC at Supermetrics, emphasised the importance of the partnership. “APAC is an important growth market for Supermetrics, and they wanted a partner that combined strong regional knowledge with proven performance marketing expertise. Orange Line demonstrated a deep understanding of our platform, audiences and commercial ambitions. Its ability to approach paid media strategically across diverse APAC markets made the team a natural partner for our next phase of growth.”  

Beyond Supermetrics, Orange Line has secured global search briefs from healthcare solutions provider Aspen Medical and US-based G7 Entertainment Marketing. Aspen Medical has appointed the agency to lead its global SEO and generative engine optimisation activity, initially focusing on Australia and the US. Following a competitive pitch, G7 Entertainment Marketing has awarded Orange Line responsibility for SEO, GEO and design services worldwide.  

The agency’s expansion continues with two further competitive wins. US online interior design retailer DecoratorsBest has engaged Orange Line to manage paid search, paid social and creative development in the American market. Meanwhile, Australian education supplier Modern Teaching Aids has appointed the agency to oversee paid search and social activity across Australia.  

Sanchez noted that the breadth of these appointments reflects the diverse challenges brands face in today’s marketing environment. “Together, these five appointments demonstrate the breadth of challenges we are being asked to solve, from regional customer acquisition and global search visibility to the changing ways brands are discovered through generative AI. CMOs increasingly need partners that can connect strategy, data, creative and execution while understanding the nuances of individual markets. Our consulting-led model allows us to provide that senior strategic thinking without losing the speed and accountability required to deliver growth.”  

Work across all five accounts is already underway, underscoring Orange Line’s growing reputation as a consulting-led partner capable of delivering both strategic guidance and specialist execution across markets and channels.