RICHA DHOLI JOINS KOTAK MAHINDRA BANK AS HEAD OF MARKETING FOR CREDIT CARDS

Kotak Mahindra Bank has appointed Richa Dholi as Head of Marketing, Credit Cards. Bringing extensive experience across banking, technology and advertising, Dholi joins from Qure.ai, where she served as Global Marketing Director. Her career includes leadership roles at HDFC Bank, Wunderman Thompson South Asia, Koo India, Ogilvy and Capgemini.

Kotak Mahindra Bank has strengthened its leadership team with the appointment of Richa Dholi as Head of Marketing, Credit Cards, signalling its continued focus on expanding and deepening engagement within the highly competitive cards and payments segment.

Dholi joins the private sector lender with a diverse background spanning financial services, technology, healthcare AI and advertising. Her appointment comes at a time when banks are increasingly investing in customer-centric marketing strategies and digital innovation to capture a larger share of India’s growing credit card market.

Prior to joining Kotak Mahindra Bank, Dholi served as Global Marketing Director at Qure.ai, a healthcare technology company that leverages artificial intelligence to improve medical imaging and diagnostics. During her nearly two-year stint with the organisation, she was involved in driving global marketing initiatives and strengthening the company’s brand presence across international markets.

The move marks a return to the banking sector for Dholi, who has previously held leadership positions at HDFC Bank. Her experience in financial services is complemented by an extensive career across some of the country’s most recognised marketing, technology and communications organisations, equipping her with a broad understanding of consumer behaviour and brand-building in both traditional and digital environments.

Over the years, Dholi has worked with Wunderman Thompson South Asia, where she contributed to integrated marketing and communications strategies for brands navigating a rapidly evolving media landscape. She was also associated with social media platform Koo India, gaining first-hand experience in the country’s dynamic digital ecosystem.

Her professional journey additionally includes stints at global advertising agency Ogilvy and technology consulting company Capgemini. These roles helped shape her expertise across brand strategy, customer engagement, digital transformation and business growth, skills that are increasingly critical as financial institutions seek to strengthen customer relationships through personalised experiences and data-driven marketing.

At Kotak Mahindra Bank, Dholi is expected to play a key role in shaping the marketing vision for the bank’s credit card business. The segment has emerged as a strategic growth area for lenders amid rising consumer spending, increased adoption of digital payments and growing demand for rewards-led financial products.

Industry observers note that leaders with cross-sector experience are becoming highly valuable as banking and financial services converge with technology and digital-first consumer expectations. Dholi’s experience across banking, advertising, technology and healthcare innovation positions her well to navigate these changing dynamics.

Her appointment underscores Kotak Mahindra Bank’s emphasis on bringing in seasoned marketing talent capable of driving brand differentiation and customer engagement in a crowded marketplace. As competition in the credit cards category intensifies, the bank will be looking to leverage her broad-based experience to strengthen its market presence and connect with a new generation of consumers.