MUSCLE & STRENGTH INDIA EXPANDS IN HARYANA WITH TWO NEW STORES

Muscle & Strength India has launched two new stores in Karnal and Kaithal, Haryana, inaugurated by fitness influencers Haider Malik and Mohmmad Iqbal. The expansion strengthens the retailer’s footprint in Northern India, offering over 1,000 genuine fitness supplements and nutrition products, while addressing growing demand in smaller cities.

Muscle & Strength India, one of the country’s leading retailers of fitness supplements and nutritional products, has announced the opening of two new outlets in Karnal and Kaithal, Haryana. The expansion marks another step in the company’s aggressive growth strategy in Northern India, as it seeks to deepen its presence in the rapidly growing nutritional supplement market. The stores were inaugurated by fitness influencer, bodybuilder and lifestyle coach Haider Malik, alongside renowned fitness model and influencer Mohmmad Iqbal, underscoring the brand’s strong connection with India’s fitness community.  

With a portfolio of over 1,000 products from world-class international brands, Muscle & Strength India offers one of the widest ranges of supplements in the country. Its products cater to athletic performance, fitness enthusiasts and those pursuing overall wellness, making the brand a trusted destination for health-conscious consumers.  

“Haryana is an important market for us, and we are excited to strengthen our presence in the state while building closer connections with our customers,” said Praveen Chirania, Founder of Muscle & Strength India. “Our new stores are a testament to our unwavering commitment to providing genuine and economically priced supplements, which has increased consumers’ trust in our brand. Apart from metros, we are also witnessing huge demand in smaller cities where the availability of genuine and affordable supplements remains a challenge. It is vital to distinguish between genuine and fake products, and consumers should always buy from authorised dealers of reputed brands.”  

The franchise owners of the new stores, Dushyant Sehgal and Sandeep Rawat, echoed this sentiment. “We are happy to join hands with Muscle & Strength India, which has become one of the most renowned retail chains in the health supplement market. Our ideal target audience includes fitness enthusiasts, gym-goers, sports lovers and health-conscious individuals, helping them make more informed choices about their nutrition and health goals,” they said.  

Muscle & Strength India’s offerings span proteins, vitamins, minerals and herbal supplements, all manufactured by leading international brands. With several stores already established across India and exclusive distribution partnerships with global nutrition companies, the retailer has built a reputation for authenticity and quality. Its expansion into Haryana reflects both the rising demand for fitness products in tier-two cities and the company’s ambition to make high-quality nutrition accessible nationwide.  

The brand’s rapid growth also highlights the increasing awareness of fitness and wellness among Indian consumers. By combining affordability with authenticity, Muscle & Strength India has positioned itself as a reliable partner for those pursuing healthier lifestyles. As the company continues to expand its footprint, it remains committed to promoting fitness awareness and ensuring that genuine supplements are available across the country.