CLUB FM LAUNCHES ‘AMPLIFIED’ TO CHAMPION INDEPENDENT MUSIC

Club FM has unveiled “Amplified,” Kerala’s first radio show dedicated to independent music. Hosted by RJ Carl, the show will spotlight global icons, Indian trailblazers, and homegrown talent, while expanding into video and live festival formats. “Amplified” aims to give great music the audience it deserves across multiple platforms.  

Kerala’s entertainment landscape has taken a bold new turn with the launch of “Amplified,” a pioneering initiative by Club FM, the state’s original content creator and one of its most influential voices. Positioned as Kerala’s first-ever radio show dedicated entirely to independent music, “Amplified” promises to bring fresh sounds, emerging artists and original compositions closer to listeners, while simultaneously creating a cultural movement around music that thrives outside the mainstream.  

The show’s vision is expansive, spanning the spectrum of independent music from internationally celebrated names such as Hozier and FINNEAS to Indian artists who are carving out global recognition, including Hanumankind, Aksomaniac and Shanka Tribe. At its core, however, “Amplified” is about celebrating the artists, sounds and communities shaping the independent music landscape. It is equally committed to spotlighting Kerala’s own musical voices, with bands like Thaikkudam Bridge, Avial, Masala Coffee and singer-songwriter Job Kurian forming part of the line-up. Emerging artists, who often struggle to find platforms that recognise their originality and ambition, will also be given space to be heard. As Club FM puts it, if the music is great and deserves more ears, they will amplify it.  

The initiative is not confined to radio alone. Club FM has designed “Amplified” as an intellectual property that will evolve across three distinct avatars—radio, video and on-ground—ensuring that the independent music experience reaches audiences in multiple ways. The journey begins with the radio avatar, with RJ Carl hosting the on-air show every Friday from 7 PM to 9 PM across Club FM stations. This weekly broadcast will introduce listeners to independent music from Kerala, India and around the world, spotlighting artists who deserve a wider audience.  

The second avatar extends “Amplified” into the digital space, with Club FM’s social platforms carrying artist interviews, conversations and exclusive jam sessions. This video format will allow audiences to engage more intimately with the artists, offering insights into their journeys, creative processes and the stories behind their music. By bridging the gap between performers and listeners, Club FM hopes to foster a deeper appreciation of independent artistry.  

The third and most ambitious avatar will take “Amplified” on-ground, culminating in the launch of the first “Amplified” festival next year. This live event will create a physical space for artists and music lovers to come together, celebrate independent music and build a community around it. By moving from airwaves to screens and finally to stage, Club FM is ensuring that “Amplified” becomes more than just a show—it becomes a movement.  

N Jayakrishnan, General Manager of Club FM, articulated the vision behind the initiative: “With ‘Amplified,’ we wanted to build more than just a radio show. Independent music deserves a platform that can grow with the artists and the audience, which is why the IP will come alive across three avatars—radio, video and on-ground. It starts on radio, where we discover and celebrate incredible independent music, and extends to our social platforms through artist interviews, conversations and intimate jam sessions. Eventually, it will move on-ground with the first ‘Amplified’ festival planned for next year. At its core, ‘Amplified’ is about giving great music the audience it deserves. If it’s great music and deserves more ears, we’ll Amplify it.”  

For Kerala, a state with a rich musical heritage and a growing appetite for diverse sounds, “Amplified” represents a significant cultural milestone. It is a platform that not only celebrates artistry but also nurtures it, ensuring that independent voices are heard, valued and remembered. By weaving together radio, digital and live experiences, Club FM has created a blueprint for how independent music can thrive in today’s interconnected world.