LENOVO APPOINTS SHILPA MARODIA AS MARKETING DIRECTOR FOR INDIA AND SOUTH ASIA

Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia, strengthening its leadership team as it advances its full-stack technology and Hybrid AI ambitions. Based in Bengaluru, Marodia will oversee brand and marketing strategy across Lenovo’s devices, infrastructure, solutions and services portfolio in the region.

Lenovo has named Shilpa Marodia as its new Marketing Director for India and South Asia, underscoring the technology giant’s commitment to one of its fastest-growing and strategically important markets. Based in Bengaluru, Marodia will lead brand and marketing strategy across Lenovo’s extensive portfolio, spanning personal computing devices, enterprise infrastructure, solutions and services.

The appointment comes at a time when Lenovo is accelerating its transformation into a full-stack technology company, expanding beyond its traditional strengths in PCs into infrastructure, services and artificial intelligence-driven solutions. In her new role, Marodia will oversee marketing initiatives across the company’s Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG) and Solutions and Services Group (SSG).

A key aspect of her mandate will be to build a distinctive and unified Lenovo brand experience across these diverse business segments. The company said her responsibilities will include strengthening brand leadership, enhancing customer engagement and ensuring that Lenovo’s technological innovations deliver meaningful value to consumers, enterprises and communities across India and South Asia.

Marodia succeeds Chandrika Jain, who has moved into a global position within Lenovo as Global Brand Director. In her new role, Jain will lead the company’s worldwide campaigns, go-to-market initiatives and brand content strategy.

With more than 18 years of experience, Marodia brings a strong track record across brand management, digital transformation, e-commerce, business growth and profit-and-loss leadership. Her career spans both the technology and fast-moving consumer goods sectors, where she has been involved in building brands, driving innovation and leading consumer-focused growth strategies across multiple markets.

Before joining Lenovo, Marodia held senior leadership roles at Amazon India, where her responsibilities covered marketing, business growth, product innovation and cross-functional transformation programmes. Earlier in her career, she held category and portfolio leadership positions at Tata Consumer Products and Procter & Gamble, as well as brand management roles at Hindustan Unilever, including responsibilities for global brands within Unilever.

Commenting on the appointment, Shailendra Katyal, Vice President and Managing Director of Lenovo India, said marketing would play an increasingly important role as the company advances its Hybrid AI vision and broadens its presence across consumer and enterprise technology markets.

He noted that Lenovo has a significant opportunity to create a more unified and differentiated experience for customers and partners, adding that Marodia’s broad experience and strategic perspective would help strengthen the brand and deepen engagement while supporting the company’s ambition to become a leader in intelligent transformation.

Bhaskar Choudhuri, Chief Marketing Officer for Lenovo Asia Pacific, highlighted the company’s unique position at the convergence of personal technology, enterprise infrastructure and intelligent solutions. He said a consistent and trusted brand would be central to Lenovo’s future growth as organisations and consumers increasingly adopt connected and AI-enabled technologies.

Choudhuri described Marodia as a leader who combines strategic brand expertise with deep customer understanding and experience in driving business transformation. He also acknowledged Jain’s contribution during the past four years and wished her success in her new global role.

Marodia’s appointment reflects Lenovo’s continued focus on strengthening its market presence in India and South Asia while positioning its brand to capitalise on emerging opportunities in artificial intelligence, enterprise technology and digital transformation.