GARAGE WORLDWIDE NAMES SIDDHARTH SHAH AS EXECUTIVE CREATIVE DIRECTOR

Garage Worldwide has appointed Siddharth Shah as Executive Creative Director, strengthening its creative leadership as it continues to build brands through digital storytelling and integrated communications. Based in Mumbai, Shah brings experience from several leading agencies and a portfolio spanning global and Indian brands across multiple categories.

Mumbai-based creative agency Garage Worldwide has appointed Siddharth Shah as its new Executive Creative Director, placing him at the helm of the agency’s creative output as it looks to deepen its reputation as a modern partner for contemporary brands.

Shah joins Garage with an extensive background in advertising and brand building, having worked across some of India’s most respected creative agencies. Over the course of his career, he has held roles at FCB Ulka and BBH, while also serving as part of the founding team at Spring Marketing Capital signals a significant addition to the agency’s leadership team at a time when creative agencies are navigating an increasingly fragmented media landscape. With consumers engaging across multiple touchpoints and formats, agencies are under growing pressure to deliver work that cuts through clutter while remaining culturally relevant.

Commenting on the appointment, Mithila Saraf, Partner at Garage Worldwide, said Shah’s ability to uncover powerful ideas and translate them into effective communication made him a natural fit for the agency’s next phase of growth.

“Siddharth has a rare instinct for finding the idea hiding in plain sight, and the range to make it land. Garage was built to be a new-age agency for newaf said.

For Shah, the move represents an opportunity to contribute to an agency that prides itself on agility and entrepreneurial thinking. He emphasised the importance of producing work that audiences actively engage with, rather than advertising that simply competes for attention.

“Garage has the energy of a room where anything can happen, and that’s where the best ideas get made. I want us to make work people choose to watch and talk about. Because boring is the only fight worth picking,” he said.

Founded in 2017 by Raj Kamble as part of the Famous Innovations group, Garage Worldwide was created around the idea of the original start-up room leading its creative function, Garage Worldwide is positioning itself to build on that founding ethos while sharpening its focus on ideas designed to resonate in an increasingly dynamic and demanding communications environment.