Brands
DOGS TRUST REFRESHES BRAND WITH ENERGETIC IDENTITY
Dogs Trust, the UK’s leading dog charity, has unveiled a refreshed brand identity by The Clearing, designed to strengthen its presence in a...
KIA SURPASSES HYUNDAI IN KOREA AS GLOBAL SALES EDGE HIGHER IN APRIL
Kia achieved a milestone in April, overtaking Hyundai in the Korean market for the first time since 1998. Strong SUV demand lifted domestic...
TROPICANA AND BTS-BACKED ARIH SIGNAL NEW BEVERAGE FRONTIERS
Tropicana has launched Tropicana Hydrate, a Strawberry Watermelon juice drink with electrolytes and coconut water, while Paldo and Hy, with BTS, unveiled Arih,...
TATA MOTORS UNVEILS NEXT GEN TIAGO AND TIAGO.EV
Tata Motors has launched the Next Gen Tiago and Tiago.ev, reaffirming its commitment to making modern design, technology, and safety accessible in the...
BRINGING THE TASTE OF HERITAGE BACK TO LIFE
Oro Saiwa has long been woven into the fabric of Italian daily life, a biscuit that accompanies simple rituals from breakfast tables to...
FROM SEEN TO SHARED: SWIG X TEZZA SIGNAL A SHIFT IN BRAND EXPERIENCE
Swig x Tezza’s “Soda Pop” activation in Los Angeles highlights a shift from passive storytelling to UGC-native experiences, built for feeds as much...
SIDRA VIVO BREAKS CIDER’S ORCHARD SPELL
Cider is the UK on-trade’s second biggest alcohol category, worth £2bn to pubs and bars and heavily favoured by 18 to 34-year-olds. Yet...
KINNECT WINS BURGER KING INDIA CREATIVE MANDATE
Kinnect has won Burger King India’s creative mandate after a multi-agency pitch. The agency will handle brand strategy, creative communication, digital storytelling and...
