Brands
SCHWEPPES FIZZES TO THE TOP WITH DIELINE PACKAGING TRIUMPH
Schweppes has secured first place in the Soft Drinks category at the 2026 DIELINE Awards, marking a major milestone for the historic sparkling...
BISCOFF X BOMBAY SWEET SHOP SERVE UP MOTHER’S DAY NOSTALGIA
Bombay Sweet Shop and Biscoff have launched a limited‑edition Banoffee Pudding for Mother’s Day, combining coffee rasgulla, Biscoff custard, caramelised bananas, and crushed...
MCDONALD’S ADDS SPLASH OF COLOUR WITH SIX NEW MCCAFÉ DRINKS
McDonald’s has expanded its beverage menu with six new McCafé speciality drinks, introducing fruity refreshers and crafted sodas across restaurants nationwide. Developed in...
TROPICANA ADDS HYDRATION BOOST WITH TROPICANA HYDRATE
Tropicana Brands Group has launched Tropicana Hydrate, a functional beverage combining fruit juice with electrolytes. Available in strawberry watermelon and peach mango flavours,...
RAMAZZOTTI ELEVATES APERITIVO CULTURE WITH ALCOHOL-FREE ARANCIA 0.0
Ramazzotti Aperitivo Arancia 0.0 launches with a bold multi-channel campaign, blending Italian joie de vivre with modern, alcohol-free enjoyment. The campaign spans DOOH,...
SUNTORY INTRODUCES TOKI BLACK WHISKY IN INDIA
Suntory has launched Toki Suntory Whisky Black in India, following its debut in global travel retail. Available in Maharashtra, Haryana and Karnataka, the...
MOTHER DAIRY BRINGS FLAVOURED MILK TO LIFE’S PAUSE MOMENTS
Mother Dairy has launched a new campaign with Tamannaah Bhatia, positioning its flavoured milk range as the perfect on‑the‑go ‘pause’ moment. Conceptualised by...
SEAGRAM’S XCLAMAT!ON MIXERS TURNS PARTICIPATION INTO SPECTACLE WITH RECORD-BREAKING LAUNCH
Pernod Ricard India has launched Seagram’s Xclamat!on Mixers through a participative campaign blending digital engagement and a large-scale installation in Mumbai. With over 100,000 users,...
