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INDIA GATE’S PACKAGING REFRESH SIGNALS A STRATEGIC SHIFT IN INDIA’S RICE CATEGORY
In 2025, India Gate unveiled a packaging-led transformation that goes beyond visual updates. The redesign reflects a complete portfolio re-architecture aimed at simplifying...
XR HORIZON’S FIRST VR GAME FRUIT BLADE CROSSES 10,000 DOWNLOADS, VALIDATING PLAYER-FIRST DESIGN
XR Horizon’s debut VR title, Fruit Blade VR, has surpassed 10,000 downloads on the Meta App Store without any promotional push. Launched as...
META INDIA TAPS AMAZON VETERAN AMAN JAIN TO DRIVE GROWTH AND PARTNERSHIPS
Meta India has appointed Aman Jain to lead growth and business partnerships, signalling a sharper focus on collaboration, creators, and commerce. Drawing on...
ULTRASUPERNEW’S ‘TOKYO CALLING’ OFFERS CREATIVE OPENINGS AMID INDUSTRY LAYOFFS
Independent agency UltraSuperNew has launched “Tokyo Calling,” a recruitment initiative offering five roles at its Tokyo office following recent industry layoffs. Framing creativity...
PORSCHE PICKS PENCILS OVER ALGORITHMS, AND WINS THE HOLIDAY AD RACE
While brands like Coca-Cola and McDonald’s embraced AI-driven holiday campaigns, Porsche went analogue. Its hand-drawn film The Coded Love Letter rejected synthetic perfection...
SMIRNOFF FLAVOURS BLENDS GLOBAL BRAND POWER WITH INDIAN CULTURAL IDENTITY THROUGH DESIGN-LED INNOVATION
Smirnoff’s India-exclusive flavours—Minty Jamun, Mirchi Mango and Zesty Lime—reimagine the global vodka brand through culturally rooted, design-led packaging. Created by Bulletproof, the range...
SWAPNIL SHAH APPOINTED DIVISIONAL HEAD (GM – SALES & MARKETING) AT ZYDUS GROUP
Zydus Group has appointed Swapnil Shah as Divisional Head (GM – Sales & Marketing), strengthening its leadership team. With extensive experience across pharmaceuticals,...
FROM JALISCO TO INDIA: DIAGEO BRINGS DON JULIO TEQUILA TO A MARKET READY TO EXPLORE
Diageo India’s launch of Don Julio tequila marked a cultural crossover, introducing India to premium tequila as a crafted, sip-worthy spirit. Backed by...
