Dentsu Creative Isobar Elevates Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors

Dentsu Creative Isobar has announced the appointment of Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, a move that underscores the agency’s ambition to deliver work that is culturally resonant, commercially impactful, and creatively bold.

Both leaders will report to Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar, and will be responsible for steering the agency’s creative vision across its expanding portfolio of brands. Their mandate is to craft storytelling that bridges modern aspirations with Bharat’s traditions and cultural vibrancy—campaigns that move people while moving business.

Dhruv Tiwari joins from DDB Mudra, where he transformed the North office into a hub of creative excellence. His body of work spans some of India’s most iconic campaigns for McDonald’s, Royal Enfield, Kent RO, and DLF Mall of India. Recognized at Adfest, The Abbys, and Kyoorius, Tiwari has built a reputation for blending innovation with cultural impact, creating narratives that resonate deeply with audiences while driving measurable business results.

Zubin Jauhari returns to dentsu with a decade of pathbreaking work that has redefined how brands connect with culture. His portfolio includes internet sensations and breakthrough campaigns for Swiggy, Flipkart, Airtel, ITC, Google, and Facebook, as well as playing a pivotal role in building Ola Electric into India’s No. 1 EV brand. His creative leadership has been recognized with Cannes Lions, a Spikes Asia Grand Prix, and the coveted Kyoorius Black Elephant. Known for fusing strategy with storytelling, Jauhari continues to shape the narrative of contemporary Indian creativity.

Together, Tiwari and Jauhari represent a powerful creative duo poised to push boundaries, fuel brand growth, and reinforce Dentsu Creative Isobar’s position as one of India’s most ambitious and culturally attuned creative agencies.

Speaking on the appointments, Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar, said, “For the last year and a half, we have been doing a lot of hiring for Dentsu Creative Isobar. Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin to lead the rest of the team. Zubin is an award winning creative who is an expert at new age creativity and Dhruv is an excellent leader who possesses the experience and a vast portfolio of highly successful campaigns under his belt. After these hires, I’m very excited about our future. We’re in the fight and gunning for greatness.”

Dhruv Tiwari added, “I’m here to stir things up – to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”

Zubin Jauhari commented, “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about – all while having a ton of fun doing it.”

Sahil Shah, Chief Executive Officer, Dentsu Creative Isobar, said, “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150+ creatives, they will help Dentsu Creative Isobar craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”

Together, Tiwari and Jauhari embody new-age creativity that fuses cultural insight with bold ambition. They will shape campaigns that capture India’s dynamic energy, reflect its diversity, and help brands connect meaningfully across every market. At Dentsu Creative Isobar, they will harness technology to amplify culture, content to drive influence, and deliver transformative work that resonates locally while setting benchmarks globally. This vision aligns seamlessly with Dentsu Creative’s global mission – creating work that elevates brands while generating meaningful impact for both society and business.