INTO CREATIVE AND CHUPPS FOOTWEAR SHINE AT OLIVE CROWNS 2026

Into Creative and Chupps Footwear swept the IAA Olive Crowns Awards 2026, winning 12 honours including 10 Golds and 2 Silvers. Into Creative was named ‘Green Agency of the Year’ and Chupps Footwear ‘Green Brand of the Year’, marking the highest single-campaign haul in 16 years.

In a night that celebrated sustainability and creativity, Into Creative and Chupps Footwear emerged as the undisputed champions at the IAA Olive Crowns Awards 2026. The duo claimed an extraordinary 12 awards, including 10 Golds and 2 Silvers, setting a record for the highest single-campaign haul in the awards’ 16-year history. Together, they secured 10 of the 15 Golds presented, underscoring their dominance in green advertising.

Into Creative’s accolades included Golds in Press, Out-Of-Home, and Digital for its ‘Earth film’, alongside a Silver for the ‘Water film’. The agency also celebrated individual triumphs, with Tiya Padhi named Young Green Writer of the Year and Devam More recognised as Young Green Art Director of the Year. The crowning achievements came with Into Creative being named ‘Green Agency of the Year’ and its work honoured as ‘Green Campaign of the Year’. Chupps Footwear, meanwhile, was awarded ‘Green Brand of the Year’ and ‘Green Advertiser of the Year’, cementing its reputation as a pioneer in sustainable fashion.

The Olive Crown Awards, launched in 2010 by the International Advertising Association India Chapter, remain Asia’s only awards dedicated exclusively to sustainability communication. This year’s edition attracted nearly 300 entries from around 60 brands, including industry heavyweights such as Ogilvy, VML, FCB, and Havas, alongside global names like Coca-Cola and leading Indian media houses. The competition was fierce, yet Into Creative and Chupps Footwear’s partnership stood out for its originality and impact.

Santosh Padhi, Chief Creative Officer and Founder of Into Creative, reflected on the achievement: “We are happy that in the first year of Into Creative, we were able to create such a significant impact by winning a historic dozen-metal haul. These meaningful awards will always remain special for us, as the partnership between Chupps Footwear and Into Creative has helped raise the standards of this kind of work.”  

Echoing the sentiment, Yashesh Mukhi, Founder of Chupps Footwear, said: “We didn’t set out to win awards. We set out to prove that comfort, design, and sustainability don’t have to be trade-offs. These recognitions tell us that people are noticing and that matters. But the real win is when someone wears Chupps and forgets they’re wearing sustainable footwear. They just know it feels right.”  

The triumph of Into Creative and Chupps Footwear signals a new benchmark in sustainability-led storytelling, inspiring brands to embrace their role as custodians of a greener planet.