PACKAGING
MAGNUM UNVEILS COUTURE-INSPIRED SIGNATURE DESIGN
Magnum has launched a couture-inspired packaging identity for its latest innovations, Magnum La Pistache and Magnum La Pêche. Created with Sunhouse, the design...
THE SINGLETON ELEVATES GLOBAL PACKAGING IDENTITY
The Singleton has introduced refreshed packaging across its core ranges, rolling out globally from July 2026. Featuring deeper colours, flowing textures and a...
LONDON PACKAGING WEEK 2026 SETS NEW BENCHMARK FOR DISCOVERY
London Packaging Week 2026 debuts its most ambitious programme yet, built around Discovery. New features include the Innovation Gallery, Design Hub, Podcast Studio...
FROM SOUP CANS TO SUPERMARKET GALLERIES: PACKAGING AS CULTURAL CANVAS
Warhol’s soup cans blurred art and commerce in 1962. Six decades later, packaging designers embrace that fusion, turning supermarket shelves into exhibition spaces....
JUS-ROL ROLLS OUT BOLD NEW PACKAGING WITH BRANDON
Jus-Rol, Ireland and the UK’s leading pastry dough brand, has unveiled a refreshed packaging design created with Brandon. The new identity modernises the...
RIIING RINGS TRUE FOR DAIRY-INSPIRED PACKAGING
Riiing reimagines the cowbell as a compact cream container for takeaway coffee, blending dairy heritage with modern design. With metallic finishes, embossed typography,...
PERSPECTIVE AS PRACTICE: GRAEME ON PACKAGING, LUXURY AND LONDON’S CREATIVE LENS
Graeme views packaging as both shared experience and commercial object, requiring strategic and aesthetic balance. London exemplifies this visibility, with own-label ranges treated...
TSMGO LAUNCHES KAIKU ÑAM WITH BOLD PACKAGING FOR MODERN NUTRITION
TSMGO introduces Kaiku Ñam, a 500 ml dairy drink delivering the nutrition of a full meal in one bottle. With bold packaging, vibrant...
