PUBLICIS GROUPE MIDDLE EAST AND ALTIBBI FORGE STRATEGIC PARTNERSHIP TO REVOLUTIONISE ARABIC-FIRST HEALTHCARE COMMUNICATIONS

Publicis Groupe Middle East and Altibbi have partnered to create personalised, culturally relevant healthcare communications for Arabic-speaking audiences. Combining Altibbi’s digital health insights with Publicis Groupe’s data and media expertise, the collaboration enables hyper-personalised, ethical, and data-driven campaigns that better connect healthcare brands with patients across the Middle East.

Publicis Groupe Middle East and Altibbi, the region’s leading Arabic-first digital health platform, have announced a strategic partnership designed to reshape the landscape of healthcare communication across the Middle East. The collaboration aims to deliver more personalised, data-informed, and culturally resonant healthcare messaging to Arabic-speaking audiences across the region.

The alliance brings together the complementary strengths of both organisations — Altibbi’s deep-rooted presence in digital health and Publicis Groupe’s global leadership in media, data, and technology — to set a new benchmark for how healthcare brands engage with consumers.

At the heart of this partnership lies a shared mission to bridge a critical gap in healthcare marketing within the MENA region. Traditionally, much of the communication from global healthcare brands in the Middle East has relied on direct translations of English content, often failing to authentically connect with local audiences. With Arabic serving as the primary language for over 400 million people, this initiative marks a significant shift toward culturally intelligent, locally relevant healthcare storytelling.

Altibbi, which reaches more than 30 million monthly users, offers an extensive ecosystem of over two million doctor-reviewed Arabic health pages and Sina, its AI-powered healthcare assistant. This digital foundation provides a deep reservoir of insights into regional health behaviour, needs, and audience intent — data that Publicis Groupe will harness to build more contextually relevant, hyper-personalised campaigns for healthcare and pharmaceutical clients.

By combining Altibbi’s audience intelligence with Publicis Groupe’s advanced planning, targeting, and buying capabilities, the partnership enables brands to engage patients at precisely the right moment — when they are actively searching for trusted medical information. Importantly, the collaboration emphasises maintaining the highest standards of user trust and data ethics.

The partnership underscores a growing trend in the Middle East’s healthcare sector — a move toward personalisation, authenticity, and digital innovation — as healthcare brands increasingly recognise the importance of localised, human-centred communication strategies.

With this collaboration, Publicis Groupe Middle East and Altibbi are not just redefining healthcare marketing; they’re setting the stage for a new era of smarter, culturally aware health communication across the Arabic-speaking world.