AGENCY
BBDO INDIA WINS INTEGRATED CREATIVE MANDATE FOR LT FOODS’ DAAWAT BRAND
BBDO India has been appointed as the integrated creative partner for LT Foods’ flagship rice brand DAAWAT, consolidating brand strategy, advertising, digital, social...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain, expanding its partnership with Middle East...
OMNICOM TO MERGE MEDIAHUB AND HEARTS & SCIENCE INTO GLOBAL NETWORK
Omnicom is merging Mediahub and Hearts & Science into a single global network, marking a major step in its integration strategy following the...
CATHAY PACIFIC RENEWS GLOBAL AGENCY MANDATE WITH PUBLICIS GROUPE
Cathay Pacific has renewed its global agency mandate with Publicis Groupe following a comprehensive review process. The partnership will see Publicis continue to...
SICK LEAVE FOR COWS WINS GRAND PRIX AT CANNES LIONS 2026
Kenya’s Too Good Foods, with The Partnership Agency Nairobi, has won the Cannes Lions 2026 Grand Prix in the Sustainable Development Goals category...
NIKHIL KAMATH’S WTF ACQUIRES BTG TO STRENGTHEN INDIA’S INDEPENDENT CREATIVE AGENCY ECOSYSTEM
Nikhil Kamath-led WTF has acquired Mumbai-based creative agency BTG (By The Gram), its second deal in the creative services space after One Hand...
VIRTUE ASIA LAUNCHES NEXT-GENERATION AGENCY IN MIDDLE EAST
VIRTUE Asia has taken over VIRTUE’s Middle East operation to launch VIRTUE mena, a culture-led, entertainment-first agency headquartered in Dubai. Led by Tarek...
BELIEVABILITY BECOMES THE NEW BOTTOM LINE IN APAC
Ogilvy’s APAC 2026 Believability Index reveals that 93% of consumers disengage silently when trust in a brand is lost, with nearly half ceasing...
