AGENCY
NIKHIL KAMATH’S WTF ACQUIRES BTG TO STRENGTHEN INDIA’S INDEPENDENT CREATIVE AGENCY ECOSYSTEM
Nikhil Kamath-led WTF has acquired Mumbai-based creative agency BTG (By The Gram), its second deal in the creative services space after One Hand...
VIRTUE ASIA LAUNCHES NEXT-GENERATION AGENCY IN MIDDLE EAST
VIRTUE Asia has taken over VIRTUE’s Middle East operation to launch VIRTUE mena, a culture-led, entertainment-first agency headquartered in Dubai. Led by Tarek...
BELIEVABILITY BECOMES THE NEW BOTTOM LINE IN APAC
Ogilvy’s APAC 2026 Believability Index reveals that 93% of consumers disengage silently when trust in a brand is lost, with nearly half ceasing...
OGILVY CROWNED CANNES LIONS NETWORK OF THE YEAR
Ogilvy has been named Network of the Year at the Cannes Lions International Festival of Creativity for the third time in five years,...
FUJIFILM AUSTRALIA APPOINTS HELLO AS FULL-SERVICE AGENCY OF RECORD
FUJIFILM Australia has appointed Hello as its full-service agency of record for the Photo Imaging Division, spanning Instax™, Fujifilm Photos and QuickSnap. The...
ROYAL CANIN INDIA APPOINTS 22FEET AS DIGITAL PARTNER
Royal Canin India has appointed 22feet as its digital agency partner, entrusting it with digital strategy, social media, influencer collaborations and content-led campaigns....
OGILVY ANNOUNCES MAJOR LEADERSHIP TRANSITIONS AS KENT WERTIME RETIRES
Ogilvy has announced leadership transitions with Kent Wertime retiring from his global and APAC roles at the end of June, and Chris Reitermann...
HP HANDS GLOBAL MEDIA MANDATE TO PUBLICIS MEDIA
HP has awarded its $250 million global media mandate to Publicis Media, ending a 17-year partnership with Omnicom Media Group. The decision, following...
