RANVEER SINGH BECOMES THE FACE OF AJMAL PERFUMES INDIA WITH ‘YOUR UNSEEN POWER’ CAMPAIGN

Ajmal Perfumes India has named Ranveer Singh its brand ambassador, launching the Your Unseen Power campaign across 575 PVR screens and online. Featuring Aristocrat, Aurum Summer, and Wisal Layl, the initiative blends Ajmal’s traditional perfumery with modern appeal, targeting younger fragrance lovers through Singh’s vibrant persona and nationwide visibility.

Ajmal Perfumes India has announced Bollywood star Ranveer Singh as its brand ambassador, unveiling the campaign Your Unseen Power across more than 575 PVR cinema screens nationwide and on digital platforms. The initiative introduces three distinct fragrances—Aristocrat, Aurum Summer, and Wisal Layl—each crafted to appeal to different scent preferences.  

The collaboration marks a significant step for Ajmal Perfumes, a brand with deep roots in traditional perfumery, as it seeks to strengthen its presence in India’s competitive fragrance market. By aligning with Singh, known for his energetic persona and wide appeal among younger audiences, Ajmal aims to bridge its heritage with contemporary sensibilities. The campaign positions fragrance not merely as a lifestyle accessory but as a form of personal empowerment, encouraging consumers to embrace their individuality through scent.  

The cinematic rollout across PVR screens ensures mass visibility, reaching audiences in urban and semi-urban centres alike. This strategy reflects Ajmal’s intent to blend traditional marketing with modern engagement, creating a multi-platform presence that resonates with diverse demographics. Online promotion further amplifies the campaign, tapping into the digital-first habits of younger consumers who increasingly discover and engage with brands through social media and streaming platforms.  

The three fragrances showcased in the campaign highlight Ajmal’s versatility. Aristocrat, with its refined notes, appeals to those seeking sophistication and elegance. Aurum Summer offers a lighter, vibrant profile, ideal for warm climates and youthful energy. Wisal Layl, with its deeper, more intense character, caters to those who prefer bold, lasting impressions. Together, they represent a spectrum of choices, reinforcing Ajmal’s ability to cater to varied tastes while maintaining its hallmark of quality.  

Ranveer Singh’s involvement adds a layer of cultural resonance. His reputation for bold fashion choices and charismatic presence aligns seamlessly with the campaign’s theme of unseen power—suggesting that fragrance can be an invisible yet potent force in shaping identity and confidence. Singh’s endorsement is expected to elevate Ajmal’s brand visibility, particularly among millennials and Gen Z, who often look to celebrities for cues on style and self-expression.  

This partnership also underscores a broader trend in India’s fragrance industry, where legacy brands are increasingly collaborating with contemporary icons to remain relevant in a rapidly evolving market. By combining its traditional expertise with Singh’s modern appeal, Ajmal Perfumes positions itself as both timeless and forward-looking.  

As the campaign unfolds, Ajmal’s strategy reflects a clear ambition: to transform fragrance from a niche indulgence into a mainstream lifestyle statement. With Singh as its ambassador and a multi-channel promotional push, Your Unseen Power is poised to leave a lasting impression on India’s fragrance landscape, reinforcing Ajmal’s legacy while charting a dynamic future.