ABHINAV RASTOGI ELEVATED TO GENERAL MANAGER – MARKETING AT RADICO KHAITAN

Radico Khaitan Limited has promoted Abhinav Rastogi to General Manager – Marketing. Associated with the company since 2020, Rastogi has steadily risen through the ranks, overseeing key portfolios including Sangam Whisky, Jaisalmer Gin, 8PM Whiskies and Contessa Rum. His appointment underscores Radico Khaitan’s focus on strengthening brand leadership and portfolio growth.

Radico Khaitan Limited has announced the elevation of Abhinav Rastogi to General Manager – Marketing, marking a significant step in his career trajectory within one of India’s leading spirits companies. Rastogi, who joined Radico Khaitan in July 2020, has played an instrumental role in shaping the marketing strategies of several flagship and regional brands over the past six years.  

His latest appointment follows a series of progressive roles within the organisation. From April 2023 to April 2026, Rastogi served as Joint General Manager – Marketing, where he spearheaded initiatives across diverse brand portfolios including Sangam Whisky, Jaisalmer Indian Craft Gin, 8PM Whiskies, Contessa Rum and regional offerings. This period saw him strengthen Radico Khaitan’s presence in both established and emerging categories, aligning brand positioning with evolving consumer preferences.  

Prior to this, Rastogi held the role of Deputy General Manager – Marketing between April 2021 and March 2023. In that capacity, he was responsible for driving campaigns and portfolio strategies that enhanced visibility and consumer engagement across Radico Khaitan’s wide-ranging product line. His earlier tenure as Assistant General Manager – Marketing, from July 2020 to March 2021, laid the foundation for his subsequent leadership responsibilities, as he managed brand operations and contributed to the company’s marketing roadmap.  

Rastogi’s steady rise within Radico Khaitan reflects both his expertise in brand management and the company’s commitment to nurturing internal talent. His experience spans multiple categories, from whiskies and gins to rum and regional brands, giving him a comprehensive understanding of the dynamics shaping India’s spirits market.  

The appointment comes at a time when Radico Khaitan is intensifying its focus on premiumisation and expanding its footprint in domestic and international markets. With brands such as Rampur Indian Single Malt, Jaisalmer Gin and Magic Moments Vodka gaining traction, the company has been investing in marketing strategies that resonate with younger consumers and global audiences alike. Rastogi’s leadership is expected to further consolidate these efforts, ensuring that Radico Khaitan continues to build on its strong portfolio performance.  

As General Manager – Marketing, Rastogi will be tasked with steering brand growth in an increasingly competitive landscape, leveraging his experience to drive innovation, consumer engagement and portfolio expansion. His appointment signals Radico Khaitan’s confidence in its internal leadership pipeline and its ambition to strengthen its position in India’s evolving spirits industry.