WAITROSE UNVEILS RUBY CHOCOLATE EASTER DELIGHT

Waitrose & Partners has launched its Easter collection with indulgent No.1 Flat Eggs, including the striking Ruby Chocolate & Berries Flat Egg. Studded with cherries and raspberries, it hides Champagne Truffles inside. Returning favourites include Milk Chocolate & Caramelised Biscuit and Dark Chocolate & Nut Flat Eggs, each concealing luxurious truffles.  

Easter has arrived at Waitrose & Partners, bringing with it an irresistible array of seasonal treats designed to delight families and food lovers alike. At the heart of this year’s collection is the stunning No.1 Ruby Chocolate & Berries Flat Egg, a vibrant addition that reflects the growing popularity of ruby chocolate.  

Made with rich, fruity ruby chocolate, the egg is generously speckled with tangy cherries and raspberries. Its striking pink hue and fresh, slightly tart flavour make it a perfect spring indulgence. Adding to the excitement, a smaller egg on the front conceals two pink No.1 Champagne Truffles, ensuring a surprise within the surprise.  

The No.1 Flat Eggs have quickly become a hallmark of Waitrose’s Easter range, celebrated for their inventive flavours and hidden truffle centres. This year, alongside the ruby chocolate innovation, the retailer has brought back two favourites: the No.1 Milk Chocolate & Caramelised Biscuit Flat Egg, featuring crunchy biscuit crumbs and salted caramel truffles, and the No.1 Dark Chocolate & Nut Flat Egg, studded with almonds, pecans and hazelnuts, with hazelnut and orange truffles inside.  

By embracing ruby chocolate and pairing it with classic favourites, Waitrose continues to keep its finger on the pulse of food trends. As the retailer proudly declares, the future of chocolate is pink—and this Easter, it’s deliciously irresistible.