STUDIO TAKE TWO UNVEILS POUR’D: READY-TO-POUR COCKTAILS FOR MODERN HOMES

Studio Take Two has launched Pour’d, a ready-to-pour cocktail brand designed to bring bar-quality drinks into Indian homes. With vibrant packaging, a playful cockatoo mascot, and a focus on ease and spontaneity, Pour’d aims to transform cocktail culture by making premium experiences accessible, sociable, and effortless for modern hosts.  

Cocktail culture in India has long been tied to bars and restaurants, leaving home entertaining a challenge for those without the skill or equipment to mix drinks. Studio Take Two’s new brand, Pour’d, seeks to bridge this gap by offering ready-to-pour cocktails that combine quality with convenience, enabling hosts to replicate the bar experience without the fuss.  

Pour’d is positioned for consumers who enjoy cocktails but lack the expertise or access to make them consistently. It promises confidence, flavour exploration, and sociability, allowing hosts to serve premium drinks effortlessly. The brand’s design reflects this aspiration, balancing playfulness with sophistication to ensure it feels approachable yet elevated.  

Central to Pour’d’s identity is Layla, a cockatoo mascot embodying vibrancy and sociability. Layla anchors the brand visually, while the clean, adaptable logo ensures strong recall across packaging, digital, and social platforms. Together, these elements create a brand personality that is adventurous, stylish, and welcoming.  

Packaging plays a crucial role in shaping the Pour’d experience. Studio Take Two has prioritised flavour and user cues over traditional branding, encouraging spontaneity and reducing friction in decision-making. Each variant is distinguished by bold colours inspired by the drink itself, enhancing shelf visibility and making choices intuitive. The bottles are designed to perform across contexts — whether on a retail shelf, at a dinner table, or featured in social media content.  

By focusing on accessibility and design, Pour’d aims to transform cocktails from a crafted skill into an everyday pleasure. It reimagines home entertaining, making cocktails easy to enjoy, easy to share, and seamlessly integrated into modern living. With Pour’d, Studio Take Two is not just launching a product but reshaping how India experiences cocktails at home — elevating them from occasional indulgence to a confident, sociable ritual.