MAHINDRA NAMES SHUCHI SURI TO LEAD AUTOMOTIVE SALES AND MARKETING IN LEADERSHIP RESHUFFLE

Mahindra & Mahindra has appointed Shuchi Suri as Chief Sales and Marketing Officer for its automotive business, effective 1 April 2027. The move is part of a broader leadership transition within the company, placing an experienced consumer-focused executive at the forefront of customer engagement and growth initiatives.

Mahindra & Mahindra has announced the appointment of Shuchi Suri as Chief Sales and Marketing Officer for its automotive business, signalling a strategic emphasis on customer engagement and brand growth as the company prepares for a significant leadership transition.

Currently serving as Executive Vice-President of Mahindra Experience, Suri will assume her new responsibilities on 1 April 2027. In the role, she will oversee sales, marketing, customer care, charging infrastructure and accessories, reporting directly to R Velusamy, President of the Automotive Business.

The appointment, disclosed in a regulatory filing dated 5 November 2026, comes at a time when the Indian automotive major is reshaping key leadership positions across its business operations.

For Mahindra, the choice of Suri reflects a growing focus on customer-centric strategies in an increasingly competitive automotive market. Beyond traditional sales and marketing responsibilities, her portfolio will include customer care as well as charging infrastructure, an area gaining prominence as manufacturers expand their electric vehicle ambitions. Accessories, another crucial touchpoint for customer engagement and revenue generation, will also fall under her leadership.

Shuchi Suri joined the Mahindra Group in May 2026 and brings more than two decades of experience spanning business leadership, marketing and consumer-facing operations. Before joining Mahindra, she held senior leadership roles at Unilever across India, Asia-Pacific and global markets. Her experience in managing brands and driving consumer engagement is expected to support Mahindra’s efforts to strengthen relationships with customers across its automotive portfolio.

Industry observers have increasingly noted the importance of customer experience in shaping purchasing decisions, particularly as vehicle makers broaden their offerings in both conventional and electric mobility segments. By placing an executive with extensive consumer-sector experience in charge of multiple customer-facing functions, Mahindra appears to be aligning its organisational structure with evolving market expectations.

The appointment is part of a wider leadership realignment within Mahindra’s automotive business. Nalinikanth Gollagunta, who has led the automotive division as Chief Executive Officer since April 2023, will move to a group-level position as Executive Vice-President and Head of Corporate Development from 1 April 2027. In that role, he will focus on evaluating and developing a potential strategic growth opportunity for the Mahindra Group and will report to Group CEO and Managing Director Anish Shah.

According to the company, the proposed opportunity will be assessed against criteria including the group’s ability to establish a competitive advantage, achieve meaningful scale and generate superior returns.

Together, the appointments underscore Mahindra’s efforts to strengthen both its customer-facing operations and long-term growth strategy. As Shuchi Suri prepares to take charge of sales and marketing, the automaker is positioning experienced leadership at the centre of its next phase of expansion and customer engagement.