EMIRATES AND REAL MADRID EXTEND HISTORIC PARTNERSHIP

Emirates and Real Madrid have renewed their legacy partnership for five more seasons, cementing nearly two decades of collaboration. As Official Main Sponsor and Airline Partner of both men’s and women’s teams, Emirates’ branding will continue to feature across jerseys, kits, and staff apparel, marking the longest-running jersey sponsorship in La Liga history. The deal also extends to Real Madrid’s basketball club until 2031, strengthening Emirates’ footprint across sport.  

Emirates has reaffirmed its enduring commitment to sport and global brand visibility by extending its partnership with Real Madrid for another five seasons. The agreement continues a relationship that began almost twenty years ago, making it one of the most iconic and longest-standing sponsorships in football.  

As part of the renewed deal, Emirates remains the Official Main Sponsor and Official Airline Partner of Real Madrid’s men’s and women’s football teams. The airline’s distinctive branding will continue to be emblazoned across player jerseys, training kits, and team staff apparel in all major competitions. This continuity not only reinforces Emirates’ visibility on the global stage but also sets a new benchmark in La Liga history as the longest-running jersey sponsorship.  

The partnership reflects the shared values of ambition, excellence, and global reach that both Emirates and Real Madrid embody. For the airline, the collaboration is more than a branding exercise—it is a statement of its deep-rooted connection to sport and its ability to unite fans across continents. For Real Madrid, the sponsorship underscores the club’s appeal as a global sporting institution capable of attracting and sustaining relationships with world-leading brands.  

In a significant expansion, the agreement also extends Emirates’ sponsorship portfolio into basketball. The airline has signed a multi-year deal to become the Official Main Sponsor of Real Madrid’s basketball club through to 2031. This move strengthens Emirates’ presence across multiple sporting disciplines, ensuring its brand resonates with diverse audiences and reinforcing its commitment to supporting elite performance.  

The dual sponsorship across football and basketball highlights Emirates’ strategy of aligning with institutions that embody resilience, legacy, and global influence. Real Madrid, with its unparalleled record in both sports, offers a platform that mirrors the airline’s ambition to connect people and cultures worldwide.  

By extending this partnership, Emirates not only secures visibility in stadiums and broadcasts but also deepens its association with one of the most successful clubs in sporting history. The renewed deal ensures that the airline’s brand will remain synonymous with Real Madrid’s pursuit of excellence, both on the pitch and on the court, for years to come.