Prithvi Handa, Category Marketing Head for Teacher’s & Malt Scotch Whisky Portfolio at Suntory Global Spirits India, has been nominated for the Experiential CMO Awards 2026 by EVENTFAQS Media. With over 15 years of experience, he is recognised for building culturally relevant premium brands through insight-led strategy and impactful consumer engagement.
Mumbai: Prithvi Handa, a seasoned marketing leader with more than 15 years of experience in brand building and consumer engagement, has been nominated for the prestigious Experiential CMO Awards 2026 by EVENTFAQS Media. The recognition, part of the WOW Awards Asia 2026, highlights his contribution to shaping the future of premium spirits marketing in India.
Currently serving as Category Marketing Head for Teacher’s & Malt Scotch Whisky Portfolio at Suntory Global Spirits India, Handa has built a reputation for combining deep consumer insights with innovative storytelling to create culturally resonant brand experiences. His nomination underscores his ability to translate strategic thinking into impactful campaigns that strengthen brand positioning while driving business growth and long-term equity.
Handa’s career trajectory reflects a blend of analytical rigour and creative vision. Beginning his professional journey in market research at Kantar, he developed a strong foundation in consumer behaviour and insights. This early grounding has informed his approach to marketing, enabling him to craft strategies that resonate with evolving audiences and cultural trends. Over the years, he has successfully led portfolio development and consumer-centric initiatives that have elevated the relevance of some of the world’s most iconic premium spirits brands in India.
At Suntory Global Spirits (formerly Beam Suntory), Handa has played a pivotal role in shaping the growth of Teacher’s and the broader malt whisky portfolio. His campaigns have consistently demonstrated an ability to connect with consumers on an emotional level while reinforcing the premium positioning of the brands. By leveraging insight-led strategies and experiential engagement, he has ensured that these brands remain culturally relevant in a dynamic and competitive market.
The Experiential CMO Awards, now in its fifth edition, celebrate marketing professionals who are redefining brand experience with vision, innovation and impact. Scheduled for 3rd July 2026 at the Jio World Convention Centre in Mumbai, the awards form part of the WOW Awards Asia, a platform dedicated to recognising excellence in experiential marketing and events. Handa’s nomination places him among a distinguished group of leaders who are driving the future of brand engagement in India and beyond.
Recognised for his passion for premium brand building and his ability to align strategy with consumer behaviour, Handa continues to influence the spirits industry’s marketing landscape. His work exemplifies how culturally attuned storytelling and consumer understanding can create meaningful brand experiences that endure. As the industry increasingly values experiential connections, his nomination reflects both his past achievements and his ongoing role in shaping the next chapter of marketing innovation.
Prithvi Handa’s journey from market research to leading premium spirits marketing demonstrates the power of insight-driven creativity. His nomination for the Experiential CMO Awards 2026 is not only a personal milestone but also a testament to the growing importance of visionary marketing leadership in India’s premiumisation story.
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