META NAMES DENISE MORENO AS CHIEF MARKETING OFFICER

Meta has appointed Denise Moreno as Chief Marketing Officer, entrusting her with one of the company’s most influential leadership roles. A seasoned executive, Moreno has long driven consumer marketing and growth across Meta’s platforms. She succeeds Alex Schultz, who becomes Meta’s first Chief Data Officer amid its intensified AI strategy.

Meta has announced the appointment of Denise Moreno as its new Chief Marketing Officer, a move that places one of the company’s most pivotal leadership roles in the hands of a seasoned executive with deep experience in consumer marketing and growth. Moreno has spent years shaping Meta’s approach to connecting with billions of users worldwide, leading initiatives across its diverse portfolio of products including Facebook, Instagram, and WhatsApp.  

Her appointment underscores Meta’s commitment to strengthening its brand narrative and consumer engagement at a time when digital platforms face heightened scrutiny and competition. Moreno’s track record in driving growth and building resonance with global audiences positions her to steer Meta’s marketing strategy through a rapidly evolving landscape where trust, creativity, and innovation are increasingly critical.  

She succeeds Alex Schultz, who transitions into a newly created role as Meta’s first Chief Data Officer. Schultz’s move reflects Meta’s sharpened focus on artificial intelligence and data-driven decision-making, as the company accelerates efforts to embed AI across its products and operations. The creation of this role signals Meta’s recognition of data as a cornerstone of its future growth, with Schultz tasked to lead the company’s approach to harnessing insights and advancing its AI ambitions.  

Together, these leadership changes highlight Meta’s dual priorities: strengthening consumer connections through marketing while deepening its technological capabilities through data and AI. Moreno’s appointment ensures continuity in Meta’s marketing vision, while Schultz’s new role marks a strategic evolution in how the company leverages intelligence to shape user experiences.  

As Meta navigates the next phase of its transformation, the pairing of Moreno’s consumer expertise with Schultz’s data leadership reflects a broader shift towards integrated strategies that balance creativity with analytics. It is a signal that Meta intends to remain both a storytelling powerhouse and a technology leader in the digital age.