THE LUXURY COLLECTION MARKS 120 YEARS WITH 1000 MIGLIA PARTNERSHIP

The Luxury Collection celebrated its 120th anniversary by partnering with Italy’s legendary 1000 Miglia race. With over 400 historic cars traversing 1,900 kilometres of scenic landscapes, the collaboration highlighted shared values of heritage, craftsmanship, and exploration. Guests experienced immersive brand moments across Italian hotels, reinforcing timeless journeys and cultural discovery.

Great journeys are often defined by a shared passion for exploration, craftsmanship, and the pursuit of timeless experiences. This year, The Luxury Collection marked its 120th anniversary by joining forces with the iconic 1000 Miglia in Italy, a race long regarded as the most beautiful in the world.  

The 1000 Miglia is far more than a motoring event. Bringing together more than 400 historic vehicles across nearly 1,900 kilometres of breathtaking Italian landscapes, it stands as a celebration of heritage, culture, and the enduring spirit of discovery. These qualities have equally defined The Luxury Collection for more than a century, making the partnership a natural alignment of values.  

What made the collaboration especially meaningful was the opportunity to bring these ideals to life in tangible ways. From a dedicated presence in the 1000 Miglia Village in Brescia to the participation of The Luxury Collection’s own team in the race, the brand created moments that resonated with both tradition and innovation.  

Beyond the track, immersive experiences unfolded across The Luxury Collection’s Italian hotels. Guests were invited to engage with the brand through curated encounters that reflected the essence of discovery—whether through culinary journeys, cultural touchpoints, or bespoke hospitality moments. Each activation reinforced the idea that luxury is not simply about products, but about experiences that endure and inspire.  

As The Luxury Collection celebrates its milestone anniversary, the partnership with 1000 Miglia underscored a shared commitment to journeys that transcend time. It was a reminder that true luxury lies in the stories we collect along the way, and in the craftsmanship that makes those stories unforgettable.