RIDDHI CHAKRABORTY ELEVATED TO ASSOCIATE DIRECTOR – MARKETING AT JIOSTAR

Riddhi Chakraborty has been promoted to Associate Director – Marketing at JioStar, where she will continue to lead brand-building and marketing initiatives in her expanded role. With over a decade of experience across media and entertainment, Chakraborty’s elevation underscores JioStar’s focus on strengthening its marketing leadership.

JioStar has announced the elevation of Riddhi Chakraborty to Associate Director – Marketing, marking a significant step in her professional journey within the organisation. In her new role, Chakraborty will continue to spearhead marketing strategies and brand-building efforts, reinforcing JioStar’s positioning in India’s competitive entertainment and streaming landscape.  

Chakraborty has been associated with the Star network for more than four years, having joined in 2022 as Assistant Brand Manager. She quickly rose through the ranks, taking on the role of Marketing Manager during the transition to JioStar. Her contributions have been pivotal in shaping the brand’s narrative, driving campaigns that resonate with audiences, and strengthening engagement across diverse platforms.  

Prior to her tenure at JioStar, Chakraborty spent over six years at ABP Group, where she led brand initiatives across its extensive media portfolio. Her work at ABP involved crafting integrated campaigns that enhanced brand visibility and audience loyalty, giving her a strong foundation in media marketing and consumer engagement. This experience has proved invaluable in her current role, where she continues to blend creativity with strategic execution.  

Her elevation reflects JioStar’s commitment to nurturing talent from within and recognising leaders who have consistently delivered impact. Chakraborty’s journey from Assistant Brand Manager to Associate Director highlights her ability to adapt to evolving industry dynamics, while maintaining a sharp focus on brand growth and innovation.  

Industry observers note that her expanded responsibilities come at a crucial time for JioStar, as the platform seeks to consolidate its market presence amid intensifying competition in India’s streaming sector. With her proven track record in brand strategy and marketing leadership, Chakraborty is expected to play a key role in driving initiatives that not only strengthen JioStar’s identity but also deepen its connection with audiences.  

Her career trajectory exemplifies the growing importance of integrated marketing expertise in the entertainment industry, where brand-building is increasingly intertwined with digital innovation and consumer insights. As Associate Director – Marketing, Chakraborty’s mandate will likely involve steering campaigns that balance creativity with measurable business outcomes, ensuring JioStar remains a formidable player in the market.